Domain Track: Agri Business Management
Teacher
Prof J Anil Kumar
Category
Domain Courses
Course Attendees
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Course Reviews
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Track Total Credits (T-P-P) 5-1-23 = 29
Course Divisions
| CODE | COURSE TITLE & CREDIT DISTRIBUTION | SEMESTER |
| CUAB2320 | Agri-Food Markets and Value Chain Analysis (1-0-2) | FIFTH |
| CUAB2321 | Agri Input Marketing (1-0-2) | FIFTH |
| CUAB2326 | Principles of Management and Agribusiness (1-1-0) | FIFTH |
| CUAB2327 | Agri Technology Management (1-0-1) | FIFTH |
| CUAB2324 | Agri Warehouse Management (0-0-2) | SEVENTH |
| CUAB2323 | Community Owned and Managed Agri Businesses (0-0-2) | SEVENTH |
| CUAB2328 | Market Survey and Price Analysis (0-0-2) | SEVENTH |
| CUAB2329 | E-commerce and Agribusiness (1-0-1) | SEVENTH |
| CUAB2325 | Sales and Distribution of Agri Food Products (0-0-11) | SEVENTH |
Domain Track Objectives
- To support the learners with the requisite knowledge, skills and attitudes for managerial and entrepreneurial decision making and implementation in the unique context of agribusiness.
- To help in grooming students to make a career in the agri- business industry.
Domain Track Learning Outcomes
- Understand the specifics of Agribusiness management
- Improve the decision-making abilities and capacity for critical thinking
- Demonstrate abilities of selling and promoting agriculture product/services.
- Develop collaborative and professional relationships with the stakeholders.
- Improve Oral and written communication
- Develop transferable skills for careers in Agribusiness
Domain Syllabus
Course-1: CUAB 2320- Agri Food Markets and Value Chain analysis (1-0-2)
Course Outcomes
| # | Course Outcome | Program Outcome Mapped |
| CO1 | Understand the agri-food industry | PO1- Knowledge Enhancement |
| CO2 | Analyze agri-food value chains | PO7- Data Handling |
| CO3 | Evaluate market and consumer trends | PO2- Professional Enhancement |
| CO4 | Assess market risks and opportunities | PO9- Computational skills |
| CO5 | Apply value chain analysis for market development | PO4- Communication and Extension Skills |
Syllabus
Agri food Markets-an Introduction, Agribusiness market dynamics – characteristics of agri-food markets, role of external factors that play on agri-food markets, key elements of supply and demand and understand the basic characteristics of supply and demand curves. Role for the consumer - Role the consumer plays in the food system. Characterizing the Agri-business Value Chain ( volatility, Complexity and scrutiny) . Factors affecting the Indian Agri food value chain, value chain model, Value chain design Implications for Stakeholders (Input companies, farmers, traders, food companies, retailers, Consumers)
Course-2: CUAB 2321- Agri Input Marketing (1-0-2)
Course Outcomes
| # | Course Outcome | Program Outcome Mapped |
| CO1 | Understand the agri-input industry | PO1- Knowledge Enhancement |
| CO2 | Analyse market trends and consumer behavior | PO9- Computational skills |
| CO3 | Develop effective marketing strategies for Agri inputs | PO2- Professional Enhancement |
| CO4 | Understand branding and product management | PO4- Communication and Extension Skills |
| CO5 | Explore regulatory and ethical considerations | PO8- Ethics |
Syllabus
Agricultural input marketing – meaning and importance; Agricultural Inputs and their types – farm and nonfarm, role of cooperative, public and private sectors in agri- input marketing. Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds; Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of National Seed Corporation and State Seed Corporation. Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels, problems in distribution; Role of IFFCO and KRIBCO in fertilizer marketing, Plant Protection Chemicals- Production, export/import, consumption, marketing system – marketing channels, Farm Machinery- Production, supply, demand, Marketing and distribution channels of farm machines; Agro- industries Corporation and marketing of farm machines /implements/Equipments.
Course-3: CUAB 2326- Principles of Management and Agribusiness (1-1-0)
Course Outcomes
| # | Course Outcome | Program Outcome Mapped |
| CO1 | Apply management principles to agribusiness operations | PO1- Knowledge Enhancement |
| CO2 | Evaluate the economic factors impacting agribusiness | PO7- Data Handling |
| CO3 | Analyze and manage agribusiness resources | PO3- Entrepreneurship Skills PO9- Computational skills |
| CO4 | Understand the environmental and sustainability considerations in agribusiness | PO3- Entrepreneurship Skills |
| CO5 | Develop effective communication and leadership skills in agribusiness | PO4- Communication and Extension Skills PO6- Educational Leadership |
Syllabus
Scope and concepts of Agribusiness, Importance of Agribusiness in the Indian Economy, Distinctive features of the sector, Nature and components of Agribusiness Management, Characteristics of Management, Functions of management, Management skills, Elements of Management - Planning, Organizing, Directing, Controlling.
Course-4: CUAB 2327- Agri Technology Management (1-0-1)
Course Outcome
| CO |
Course Outcome |
Mapping COS with POS (High-3; Medium-2; Low-1) |
| C01 | Understand the role and significance of technology in modern agriculture. Identify and evaluate the different types of technologies used in agribusiness, including precision agriculture, robotics, remote sensing, data analytics, and biotechnology. | PO8(3) |
| C02 | Identify emerging trends and future prospects for technology in agribusiness, such as artificial intelligence, blockchain, and Internet of Things (IoT) applications. | PO9(2) |
| CO3 | Aims to equip students with the knowledge and skills necessary to effectively manage and leverage technology in agribusiness operations. | PO8(2) |
| C04 | It prepares students to be informed and strategic decision-makers in adopting and implementing agricultural technologies to enhance productivity, sustainability, and profitability in the industry | PO10(3 |
Syllabus
Challenges in the agriculture sector, Use cases of technology in agriculture, Agriculture 4.0, High-density farming, Technology for Integrated Pest and nutrient Management, IT in agriculture, Precision agriculture for small farmers, Indian Digital Ecosystem for Agriculture (IDEA), Adoption of technologies for sustainable farming systems.
Course-5: CUAB 2323- Community Owned and Managed Agri-Businesses (0-0-2)
Course Outcomes
| # | Course Outcome | B.Sc. (Ag) Program Outcome Mapped |
| CO1 | Understand the concept of community-owned and managed agribusinesses | PO1- Knowledge Enhancement |
| CO2 | Assess the viability of community-owned agribusiness models | PO9- Computational skills |
| CO3 | Develop community engagement and leadership skills | PO6- Educational Leadership |
| CO4 | Explore business planning and management for community-owned agribusinesses | PO3- Entrepreneurship Skills |
| CO5 | Understand the role of community development and sustainability | PO4- Communication and Extension Skills |
Syllabus
Introduction to FPO, Objective and activities. Cases of successful FPOs in India and abroad. FPO registration (as Cooperative society, as non profit society, as Trust and as a company). Business Planning for FPOs. Financial Management, Governance of FPOs, Policy level support to FPOs.
Course-6: CUAB 2324- Agri Warehouse Management (0-0-2)
Course Outcomes
| # | Course Outcome | Program Outcome Mapped |
| CO1 | Understand the principles of agri warehouse management | PO1- Knowledge Enhancement |
| CO2 | Apply best practices in agri warehouse operations | PO8- Ethics |
| CO3 | Implement quality control measures | PO3- Entrepreneurship Skills |
| CO4 | Optimize supply chain coordination | PO5- Team Work |
| CO5 | Ensure compliance with regulatory and safety standards | PO8- Ethics |
Syllabus
Agri Warehouse Functions, Agri warehousing operations, Agri Warehouse Inventory Management, Agri warehouse storage and material handling, Agri Warehouse Management Systems, Agri warehouse costing (Categories of warehouse costs, Managing labour expenses, The importance of slotting), Agri warehouse manager Roles, Safety and Health in Agri warehouses
Course-7: CUAB 2328- Market Survey and Price Analysis (0-0-2)
Course Outcome
| CO | Course Outcome | Mapping COS with POS (High-3; Medium-2; Low-1) |
| C01 | Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations | PO6(3) |
| C02 | Gain skills to analyse market information through market surveys and know the agricultural prices. | PO2(3) |
| CO3 | In a team, work effectively to prepare a research report on Arrivals and Prices of Major farm products and Trends in Production. | PO4, PO5 (2,3) |
Syllabus
Marketing research processes. Sources of Data. Conducting Interviews for market survey. Constructing Schedule/Questionnaire. Mechanics of Analysis and Interpretation of Data. Diagrammatic Representation of Research Results. Writing a Report on Market Survey Market information system and marketing research. List of agencies and publications for market information. Appendices used for Market Information Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture. Price Policy in India. Price determination in Agricultural Product. Different Prices in Agriculture. Procedure for determining MSP. Trends in MSP over a decade. Input factor prices in Agriculture. Study of Arrivals and Prices of Major farm products and Trends in Production.
Course-8: CUAB 2329- E-commerce and Agribusiness (1-0-1)
Course Outcome
|
CO |
Course Outcome |
Mapping COS with POS (High-3; Medium-2; Low-1) |
|
C01 |
Understand the fundamentals of electronic commerce and its relevance to the agribusiness industry and evaluate the potential benefits and challenges of implementing e-commerce strategies in the agribusiness sector. |
PO2(2), PO9(2) |
|
C02 |
Analyze the unique characteristics of the agribusiness value chain and how e-commerce can be integrated into different stages. | PO8(3) |
| CO3 | Explore the use of digital technologies, such as mobile applications and online marketplaces, in agribusiness e-commerce. | PO9(3) |
Syllabus
E-commerce overview: Introduction, features, importance to the economy, models of e-commerce, e-commerce status in India, key success factors, advantages, limitations, and challenges in e-commerce with special reference to India. Technology for e-commerce; internet trading, electronic data interchange, electronic payment system, adoption of e-commerce by employees, customers, channel partners, suppliers, service providers, and regulatory authority, Guidelines for effective implementation of e-commerce in India; Important decisions for e-commerce: designing website, designing web address, presence in search engines and directories, advertising the website, monitoring, and updating, Present practices of e-commerce in agribusiness: online transactions, marketing, delivery of information-intensive products online, building trust through branding, online promotion on the website; customer service, and value addition through e-CRM and e-SRM, Success stories of organizations involved in e-Agri business, case studies, and future vision of e-Agri business in India.
Session Plan for the Entire Domain
Course-1: Agri-Food Markets and Value Chain Analysis (1-0-2)
Session 1.1
An Introduction to Agri-Food Markets
Agri Food Markets and Value Chains
https://www.youtube.com/watch?v=a9LWp9y2fMw
Session 1.2
Agri Value Chain - Concepts, Definitions, and Characteristics
https://www.youtube.com/watch?v=zBtnKPEo1mM
Session 1.3
Characterizing Agri Business Value Chain
https://www.youtube.com/watch?v=DChZsUDZ-s4
https://www.youtube.com/watch?v=HiBRviA3lnI
Session 1.4
Value Chain Finance
Finance for trade and value chains in agri sector
https://www.youtube.com/watch?v=GAkDsGzpQII
Session 1.5
Key Elements of Supply and Demand in Value Chains
https://www.youtube.com/watch?v=2rWnmyTZQgs
Session 1.6
Indian Agri Food Value Chain - Characteristics and Challenges
Agricultural Value Chains in India Prospects and Challenges
https://www.youtube.com/watch?v=iVqixpFf7S4
Session 1.7
Value Chain Implications for Stakeholders
Agricultural-and-food-value-chain-v2-Stakeholders
https://www.youtube.com/watch?v=bezwefVzX5s
Session 1.8
Developing Sustainable Food Value Chains
Agri Food Markets towards Sustainability
Developing Sustainable Food Value Chains
https://www.youtube.com/watch?v=3jjkLotGceA
Session 1.9
Role of Consumers in Food Value Chain
Consumer Involvement in Food Production
Session 1.10
Trends in Agricultural Value Chains
Agricultural value chains - A game changer for small holders
Trends in Value Chains - ResponsAbility
Course-2: Agri Input Marketing (1-0-2)
Session 2.1
Agricultural input marketing – meaning and importance;
Session 2.2
Agricultural Inputs and their types – farm and non-farm,
Session 2.3
Role of cooperative, public and private sectors in agri- input marketing.
Session 2.4
Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds;
Session 2.5
Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds;
Session 2.6
Role of National Seed Corporation and State Seed Corporation.
Session 2.7
Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption,
Session 2.8
Prices and pricing policy; subsidy on fertilizers;
Session 2.9
Marketing system – marketing channels, problems in distribution;
Session 2.10
Role of IFFCO and KRIBCO in fertilizer marketing
Session 2.11
Plant Protection Chemicals- Production, export/import, consumption,
Session 2.12
Marketing system – marketing channels
Session 2.13
Farm Machinery- Production, supply, demand,
Session 2.14
Marketing and distribution channels of farm machines;
Session 2.15
Agro- industries Corporation and marketing of farm machines /implements/Equipments.
Session 2.16
Visit to Seed Processing Unit
Session 2.17
Visit to a Fertilizer Shop
Session 2.18
Visit to a Seed Store
Session 2.19
Assignment of Project
Reference Books
- Agricultural Input and Marketing (2022); Sneha Kumari and K.K. Tripathy; Scientific Publishers.
- Agricultural Marketing in India (2021); SS Acharya & NL Agarwal; CBS Publishers & Distributors
- Agri-input Marketing in India (2014); Pingali Venugopal & Ram Koundinya; SAGE Response.
- Agricultural Inputs & Services in India (2014); D Amrutha; New Century Publications.
Reference Material
Course-3: Principles of Management and Agribusiness (1-1-0)
THEORY
Session 3.1
Agri-business: Meaning, definition, history, and scope of agri-business (Input, Farm Product Sectors).
Session 3.2
Importance of agri-business in the Indian economy. Changing dimension of agricultural business
Session 3.3
Agri-business Management-distinctive features, nature, and components.
Session 3.4
Introduction to management-Management functions -Management Levels-Managerial Roles
Session 3.5
Management Skills-Definitions of management-Role of management
Session 3.6
Elements, Levels, Process & Functions of Management
Session 3.7
Functions of Management: 1. Planning: Definition importance, characteristics
Session 3.8
Steps in planning, Types of planning, Nature and importance of Planning
Session 3.9
Purpose of planning-Forms of planning- Limitations of Planning
Session 3.10
Organizing: Meaning- definition, importance
Session 3.11
Characteristics/ Nature of organization
Session 3.12
Principles & Process of organization
Session 3.13
Directing- definition, functions, techniques, and qualities of a good supervisor
Session 3.14
Controlling –Definition, Elements, Process of Control, Techniques/ Tools of Control
Session 3.15
Farm business analysis - Farm efficiency measures
Session 3.16
Farm financial & cash accounts, Net worth statements, and systems of bookkeeping.
PRACTICE
Session 3.16
Study of various business models in agri-business
Session 3.17
Study of farm records. Study of Systems of Bookkeeping
Session 3.18
Study of measures of farm income. Study of measures of farm efficiency
Session 3.19
Study of farm planning techniques & situations
Session 3.20
Study of farm budgeting techniques & types. Study of farm inventory
Session 3.21
Study of balance sheet and Profit-Loss Account
Session 3.22
Study of cost ratios, and capital ratios
Session 3.23
Financial Ratio Analysis
Reference Books
- Principle and Practice of Management (2022); R.C. Agarwal & Sanjay Gupta; SBPD Publications
- Principles of Management (2017); P.C. Tripathy & P.N. Reddy; McGraw Hill Education
- Principles and Practices of Management (2016); Vijay Kumar Kaul; S. Chand Publishing
- Fundamentals of Farm Business Management (2015); S.S. Johl & T.R. Kapoor; Kalyani Publishers
Reference Material
Course-4: Agri-Technology Management (1-0-1)
Session 4.1
Technology in Agriculture, Govt. initiatives for upliftment of technology for agriculture.
Agri - Technology Management 1
Session 4.2
Identification of Agri technology, technologies profiles, Policy perspectives.
Session 4.3
Hi- tech horticulture, high density planting in fruit crops
Session 4.4
Protected Cultivation, Integrated Nutrient Management.
Session 4.5
Precision farming, Value addition in agriculture.
Session 4.7
Challenges in the Agriculture Sector.
Session 4.8
Agriculture 4.0, Disrupting technologies.
Session 4.9
Information Technology in Agriculture. Hi-tech Agriculture.
Information Technology in Agriculture
Session 4.10
Indian Digital Ecosystem for Agriculture (IDEA)
IDEA Concept Paper_mod31052021_2
Session 4.11
Adoption of technologies for sustainable farming systems.
Technology for Sustainable agriculture
Session 4.12
Biotechnological applications in the dairy industry.
Session 4.13
Ultra High Temperature (UHT) pasteurization of milk.
Session 4.14
Technology management for livestock products, value addition in eggs.
https://www.slideshare.net/jaisingh277/agricultural-technology-management-a-perspective
Reference Books
1. Hawthorne, Edward P., Management of Technology, McGraw Hill, London
2. Zhang, Qin (Edited),Precision Agriculture Technology for Crop Farming, CRC Press, Taylor and Francis Group
3. Chowdhury, Md. Abeed Hossain and Hassan, Mian Sayeed(Edited),Handbook of Agriculture Technology, Bangladesh Agricultural Research Council, Dhaka.
4. Chavan, U.D. and Pawar, V.D., Post Harvest Management and Processing Technology: Cereals, Pulses, Oilseeds, Fruits and Vegetables, Daya Publishing House, New Delhi
5. Chavan, U.D. and Patil, J.V., Industrial Processing of Fruits and Vegetables, Daya Publishing House, New Delhi.
6. Arthey, D. and Ashurst, P.R(Edited).,Fruit Processing, Springer.
Course-5: Community Owned and Managed Agribusinesses (0-0-2)
Session 5.1
Concepts of FPO
Session 5.2
FPO Operational Manual
Session 5.3
Financial Indicators 26.08.2020
Session 5.4
Financial Statements - Dr. Arifa Sultana 26.08.2020
Session 5.5
Session 5.6
Session 5.7
Course-6: Agri Warehouse Management (0-0-2)
Session 6.1
Agri Warehouse Functions, Agri warehousing operations,
Session 6.2
Agri Warehouse Inventory Management, Agri warehouse storage and material
handling,
Session 6.3
Agri Warehouse Management Systems, Agri warehouse costing (Categories of
warehouse costs, Managing labour expenses, The importance of slotting)
Session 6.4
Agri warehouse manager Roles, Safety and Health in Agri warehouses
Session 6.5
Project
Project Report Format_Agri Warehouse Management
Reference Material
Course-7: Market Survey and Price Analysis (0-0-2)
Session 7.1
Price determination in Agricultural Product. Different Prices in Agriculture.
Session 7.2
Price Policy in India, Procedure for determining MSP.
Session 7.3
Marketing research processes.
Session 7.4
Constructing Schedule/Questionnaire.
Session 7.5
Writing a Report on Market Survey Market information system and marketing research.
Course-8: E-Commerce and Agribusiness (1-0-1)
Session 8.1
E-commerce overview: Introduction, features, importance to the economy.
Session 8.2
e-commerce status in India, advantages, limitations, and challenges
Session 8.3
Technology for e-commerce; internet trading, electronic data interchange
Session 8.4
Electronic payment system
Session 8.5
Adoption of e-commerce by employees, customers, channel partners, suppliers, service providers, and regulatory authority.
Session 8.6
Guidelines for effective implementation of e-commerce in India.
Session 8.7
Important decisions for e-commerce: designing website, designing web address
Session 8.8
presence in search engines and directories,
Session 8.9
Present practices of e-commerce in agribusiness: online transactions
Session 8.10
Present practices of e-commerce in agribusiness: building trust through branding
Session 8.11
Present practices of e-commerce in agribusiness: online promotion on the website, Customer service.
Session 8.12
Present practices of e-commerce in agribusiness: value addition through e-CRM and e-SRM.
Session 8.13
Success stories of organizations involved in e-Agri business.
Session 8.14
Case studies
Session 8.15
Future vision of e-Agri business in India.
ABM - I
Reference Books
1. Baourakis, G. And Daian, G.E-Commerce in the Agri-Business Sector: Present Situation and Future Trends, Springer, New Delhi
2. Schmitz, Troy Gordon. E-Commerce in Agri Business, Florida Science Source Inc.
3. Whiteley, David. E-Commerce: Strategy, Technologies and Applications, Mc Graw Hill Publications, New Delhi
4. Joseph, P.T. and S.J.,E-Commerce :An Indian Perspective, Prentice Hall of India.
List of Projects/ papers/jobs/products to be done in domain:
Projects
- Value chain analysis of the commodities/products - millets, wheat, maize, Jackfruit, peanut butter - SWOT analysis, export market, identify challenges in the value chain, and provide alternative strategies.
- Visit the warehouse - location, type of ownership, significant functions performed, challenges faced, client details, storage specifications, risk management, insurance policy, safety, and security arrangements.
- Visit a nearby rural HAAT - prepare a questionnaire for the survey of the HAAT, location, layout of the HAAT, administrative structure, commodities/products sold, pricing and marketing of the products, and challenges faced by the sellers and customers.
- Cost of production and marketing of the products - oyster mushroom, baked products, seed production of paddy and maize, supercritical extraction of cardamom, turmeric, and ginger.
- Visit a nearby FPO (Farmer Producer Organization) - identify the activities performed by the FPO, management structure, and value chain of the products marketed by the FPO.
Our Main Teachers
Dr. Mehazabeen. A is currently working as Assistant Professor (ABM) at the School of Management, Paralakhemundi Campus.
Dr. Kakani has a PhD in Food Science and Technology, an MS (Food Science and Technology) with emphasis on food microbiology, and MAB (Master in Agribusiness Management) from Texas A&M University, College Station, USA. She holds a bachelor’s degree in Agricultural Sciences from Acharya NG Ranga Agricultural University, Hyderabad. She specializes in the area of […]