Domain Track; Agri Business Management

Teacher

Subhendu K. Mishra. Ph.D

Category

Domain Courses

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Domain Track Title :Agri Business Management

Track Total Credits ( T-P-P) 2-0-21


Course Divisions

  • Agri Food Markets and Value Chain Analysis (1-0-2)
  • Agri Input Marketing (1-0-2)
  • Rural Haat and Market Analysis (0-0-2)
  • Community Owned and Managed Agri Businesses (0-0-2)
  • Agri Warehouse Management (0-0-2)
  • Sales and Distribution of Agrifood Products (Internship at LMDC) (0-0-11)

Domain Track Objectives

  • The domain aims to support the learners with the requisite knowledge, skills and attitudes for managerial and entrepreneurial decision making and implementation in the unique context of agribusiness
  • The course will help in grooming students to make a career in the agri- business industry.

Domain Track Learning Outcomes

  • Understand the specifics of Agribusiness management
  • Decision-making abilities
  • Capacity for critical thinking
  • Demonstrate selling and promotion of agriculture product/services
  • Ability to develop collaborative and professional relationships
  • Improve Oral and written communication
  • Prepare students for careers in Agribusiness

Domain Syllabus

 

Course-1: Agri Food Markets and Value Chain analysis (1-0-2)

Agri food Markets-an Introduction, Agribusiness market dynamics – characteristics of  agri-food markets, role of external factors that play on agri-food markets,  key  elements of  supply and demand and understand the basic characteristics of supply  and demand curves.  Role for the consumer - Role the consumer plays in the food system.Characterizing the Agri-business Value Chain ( volatality, Complexity and scrutiny) . Factors affecting the Indian Agri food value chain, value chain model, Value chain design  Implications for Stakeholders (Input companies, farmers, traders, food  companies, retailers, Consumers)

 

Course-2: Agri Input Marketing (1-0-2)

Agricultural input marketing – meaning and importance; Agricultural Inputs and their types – farm and nonfarm, role of cooperative, public and private sectors in agri- input marketing. Importance of seed input; Types of seeds- hybrid, high yielding and  quality seeds; Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of National Seed Corporation and State Seed Corporation. Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels, problems in distribution; Role of IFFCO  and KRIBCO in fertilizer  marketing, Plant Protection    Chemicals- Production, export/import, consumption, marketing system – marketing channels,  Farm Machinery- Production, supply, demand, Marketing and distribution  channels of farm machines; Agro- industries Corporation and marketing of farm machines /implements/Equipments.

 

Course-3: Rural Haat and Market Analysis (0-0-2)

Location and size of the rural haat, Spatial and Functional analysis of Rural Haat, Buyers and Sellers, Money spin, Market matrix

 

Course-4: Community Owned and Managed Agri-Businesses (0-0-2)

Introduction to FPO, Objective and activities. Cases of successful FPOs in India and abroad. FPO registration (as Cooperative society, as non profit society, as Trust and as a company). Business Planning for FPOs. Financial Management, Governance of FPOs, Policy level support to FPOs.

 

Course-5: Agri Warehouse Management (0-0-2)

Agri Warehouse Functions, Agri warehousing operations, Agri Warehouse Inventory Management, Agri warehouse storage and material handling, Agri Warehouse Management Systems, Agri warehouse costing (Categories of warehouse costs, Managing labour expenses, The importance of slotting),  Agri warehouse manager Roles, Safety and Health in Agri warehouses

 

Course-6: Sales and Distribution of Agrifood Products (0-0-11)

The student will undergo an Immersion with LMDC to gain hands on experience of sales and distribution for agri produces. The immersion will help in learning, Salesmanship Meaning, scope, importance and limitations; prospecting; process of selling; focus on customer satisfaction and building seller customer relationship, Sales Force Management, recruitment and selection; training, motivation, compensation; appraisal of performance and promotion; direction and control of sales force, Sales Territories and Quotas Establishing territories; assigning territories; reasons for selling and using quotas;types of quotas and quota selling procedures; administering the quota system Sales  Promotion Techniques: Consumer oriented techniques; salesman oriented techniques dealer oriented techniques, government department oriented techniques

Session Plan for the Entire Domain

 

Course 1- Agricultural Food Markets and Value Chain Analysis

Session 1.1 

An Introduction to Agri Food Markets

Agri Food Markets and Value Chains

Introduction to AVC

https://www.youtube.com/watch?v=a9LWp9y2fMw

Session 1.2

Agri Value Chain - Concepts, Definitions, and Characteristics

B10 - 2 Food systems and value chains_ definitions and characteristics _ Climate Smart Agriculture Sourcebook _ Food and Agriculture Organization of the United Nations

https://www.youtube.com/watch?v=zBtnKPEo1mM

Session 1.3

Characterizing Agri Business Value Chain

https://www.youtube.com/watch?v=DChZsUDZ-s4

https://www.youtube.com/watch?v=HiBRviA3lnI

Session 1.4

Value Chain Finance

Finance for trade and value chains in agri sector

https://www.youtube.com/watch?v=GAkDsGzpQII

Session 1.5

Key Elements of Supply and Demand in Value Chains

https://www.youtube.com/watch?v=2rWnmyTZQgs

Session 1.6

Indian Agri Food Value Chain - Characteristics and Challenges

Agricultural Value Chains in India Prospects and Challenges

https://www.youtube.com/watch?v=iVqixpFf7S4

Session 1.7

Value Chain Implications for Stakeholders

Agricultural-and-food-value-chain-v2-Stakeholders

https://www.youtube.com/watch?v=bezwefVzX5s

Session 1.8

Developing Sustainable Food Value Chains

Agri Food Markets towards Sustainability

Developing Sustainable Food Value Chains

https://www.youtube.com/watch?v=3jjkLotGceA

Session 1.9

Role of Consumers in Food Value Chain

Consumer Involvement in Food Production

Session 1.10

Trends in Agricultural Value Chains

Agricultural value chains - A game changer for small holders

Trends in Value Chains - ResponsAbility

List of Projects/ papers/jobs/products to be done in domain:

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Our Main Teachers

Subhendu K. Mishra. Ph.D

Associate Professor & PGP Coordinator
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A Scholar in the area of Entrepreneurship and Family Business Management and Doctoral Fellow from Entrepreneurship Development Institute of India (EDII). I am presently engaged as Associate professor and PGP coordinator at School of Management, Paralakhemundi campus. I represent coalesce of industry exposure with years of academic experience. My teaching areas include Entrepreneurship, Family Business […]