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At the end of this course, students will:
Understanding Agricultural Marketing System – Perception of stakeholders, Agriculture – Marketing Linkages, Approaches of analysing Agricultural Markets, Food Consumption and Marketing,
Agriculture input marketing and agriculture output marketing: Comparison, strategies pertaining to product, price, place and promotion. Institutions: NAFED, FCI, Warehouse corporations, FSSAI, STC, Contract farming.
Value chain management, agribusiness, agricultural cooperative, production costs, supply chain,coordination. Channel Players in Agri Market, Marketing Information System in agri-markets, Agricultural Produce Price Analysis, Competition in Food Markets, Costs in Agricultural Markets,
Farmers Producer Organisation (FPO), Government Interventions in Agricultural market, Models of agriculture marketing, Issues and potential of agriculture marketing in post-COVID 19days.
Digital agriculture holds great promises for agriculture- Kalgudi.
IFFCO Kisan Agriculture App Evolution to Data Driven Services in Agriculture.
Uppalda Market to study relationship between market arrival and prices of some selected commodities
Agriculture output marketing: Comparison, strategies pertaining to product, price, place and promotion.
Marketing Efficiency (PPT)
Unfold story of Araku organic coffee
Agriculture Value Chain as an Alternative to Increase Better Income’s Distribution.
Visit to NSDC production unit and collecting date regarding marketing cost, margins and price spread and presentation or report in the class
Agribusiness is a complex system consists of four major sub-components – input supply, agricultural production, processing & value addition and marketing and distribution. These components are very much influenced by various internal and external factors and centered to “the farmer/ producers”, who are considered to be primary stakeholders in agribusiness process. The agribusiness firms participating any of the agribusiness system components need to understand socio-cultural & economic background of farming communities and rural settings for effective decision-making.
Therefore, agribusiness students need to be exposed about the rural realities, agricultural production system, local resources, and constraints faced by the farmers related to their income and livelihoods.
During these visits, they are given assignments to document various aspects of local institutions, local governance, socio-economic condition of farmers, business opportunities, agricultural practices, surplus generation, technology adoption, diversification, allied/ supplementary activities, non-farm activities, rural infrastructure, crediting etc.
The assignment themes are notified in advance and requisition of preference will be invited from the students. To increase the geographical coverage of each assignment, not more than two students of a particular theme are allowed to participate in a group.