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APPLIED BEHAVIOUR CHANGE
Teacher
Chitrasena Padhy
Category
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Course Objective
This course aims to build capacities of students to understand the fundamental psychological processes which guide human behaviour at individual, group and community levels in specific contexts, to develop sound extension strategies.
Course Outcome
1.Students understand the fundamental psychological processes which guide human behaviour at individual, group and community levels in specific contexts.
2.Students can develop proper extension strategies
Syllabus
Theory
UNITI
Foundations of Human Behaviour: Human behaviour – Meaning, importance and factors influencing human behaviour; Biological bases of human behaviour – Nervous system, brain, endocrine system and genes; Individual variations – intelligence, ability and creativity– foundations and theories, personality and temperament - foundations, approaches, theories of personality, measuring personality (traits, locus of control, self-efficacy; Personal, social and moral development – meaning, concepts – self-concept, self-esteem and self-worth and theories. Motivation – foundations, approaches, theories, managing human needs and motivations; perceiving others – impression, attitude, opinions; Emotions - foundations, types and functions, measuring emotional intelligence
UNITII
Cognitive Processes affecting Human Behaviour: Sensory organs and their role cognition; Cognitive processes – Attention, perception, remembering and forgetting, knowledge and expertise – foundations and theories; Principles and processes of perception; Consciousness – meaning, types, sleep and dreams; Learning and Memory – Memory - meaning, types and mechanisms of storage and retrieval of memories in the Human brain; Complex cognitive processes- Concept formation, Thinking, Problem solving and transfer – foundations, theories and approaches
UNITIII
Information processing – meaning, principles; Models of information processing - Waugh and Norman model of primary and secondary memory; Atkinson and Shiffrin’s stage model of memory; other models including blooms taxonomy and Sternberg’s Information Processing Approach; Attention and perception – meaning, types, theories and models; Consciousness.
UNITIV
Learning – foundations, approaches and theories; Cognitive approaches of learning– meaning, principles theories and models; Memory – foundations, types; Behavioural approaches of learning – foundations and theories - classical conditioning, operant conditioning, applied behaviour analysis; Social cognitive and constructivist approaches to learning – foundations and theories – social cognitive theory, Self- regulated learning; learning styles – meaning, types and applications in learning.
UNITV
Human Judgement – meaning, nature, randomness of situations, theories and models; Choice – meaning, criteria for evaluating options; theories and models of human choice; Choice architecture; Decision-making – Meaning, problem analysis; steps and techniques of decision-making under different contexts
UNITVI
Attitudes and Influence: Attitudes - meaning, assumptions, types, theories and models of attitude formation; methods of changing attitudes, Relating to others - liking, attraction, helping behaviour, prejudice, discrimination and aggression; Liking/ affect – meaning, types and theories; Attraction – meaning, types and theories; Persuasion – meaning, theories and techniques; Social influence and groups – conformity, compliance and obedience.
UNITVII
Social Judgement, Social Identity and Inter-Group Relations: Social judgement – meaning, frame of reference, stereotyping; The judgement of attitude models; Attribution – meaning, theories; Rational decision making; Social identify – meaning, types; assessment; Groups – meaning, types, group processes; sustainability of groups; Inter group processes and theories social learning.
Practical
Understanding perception – Attentional Blink and Repetition Blindness exercise, Understanding attention - Testing selective attention capacity and skills and processing speed ability through Stroop test, Hands-on experience in the techniques for assessing creative thinking – divergent and convergent thinking, Lab exercise in applying Maslow’s need hierarchy to assess motivation, Learning - Classical conditioning and operant conditioning, Assessing learning styles through Barsch and Kolb inventories, Practical experience in building self-esteem, Assessment of emotional intelligence, Exercises in problem solving, Exercises in visual perception, Measuring self-concept using psychometric tools, Experiment on factors influencing information processing,Assessment of attitudes,Hands on experience in methods of persuasion,Field experience in assessing social judgment, Simulation exercise to understand decision-making under different situations, Exercise in rational decision-making.
Reference Books
Eiser J, Richard. 2011. Social Psychology: Attitudes, Cognition and Social Behaviour. Cambridge: Cambridge University Press. (First Edition, 1986))
Eysenck MW and Keane M T. 2010. Cognitive psychology: A student’s handbook. Sixth Edition, Hove: Psychology Press.
Feldman RS. 2008. Essentials of understanding psychology (7th ed.). Boston: McGraw-Hill. Gilovich T, Keltner D, and Nisbett RE. 2011. Social psychology. New York: W.W. Norton & Co. Moreno R. 2010. Educational Psychology. Hoboken, NJ: John Wiley & Sons Inc.
Nevid JS. 2012. Essentials of psychology: Concepts and applications Belmont, CA: Wadsworth, Cengage Learning.
Rachlin H. 1989. Judgment, decision, and choice: A cognitive/behavioral synthesis. New York: W.H. Freeman.Pub.
Thomas GC and Christopher GW. 2013. Organizational development and change, 10th edition, South-Western college publishing.
Wendell LF and Cecil HB. 1999. Organizational Development: Behavioural science interventions for organization improvement, Pearson. 368 pp.
Session 2
Meaning, importance and factors influencing human behaviour;
Session 3
Biological bases of human behaviour – Nervous system, brain, endocrine system and genes;
Session 4
Individual variations – intelligence, ability and creativity– foundations and theories, personality and temperament –Session-4 Individual variations
Session 5
Foundations, approaches, theories of personality, measuring personality (traits, locus of control, self-efficacysession 5 -Theories of personality
Session 6
Personal, social and moral development – meaning, concepts – self-concept, self-esteem and self-worth and theories.session 6-personal , social and moral development
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Session 7
Motivation – foundations, approaches, theories, managing human needs and motivations; perceiving others – impression, attitude, opinionssession 7-Theories of Motivation
Session 8
Emotions - foundations, types and functions, measuring emotional intelligencesession 8-Emotional Intelligence
Session 9
Cognitive Processes affecting Human Behavioursession 9- Cognative processes affecting human behaviour
Session 10
Sensory organs and their role cognitionsession 10-Sensory organs and their role cognition
Session 11
Cognitive processes – Attention, perception, remembering and forgetting, knowledge and expertise – foundations and theories;session11-Social Cognitive theory
Session 12
Principles and processes of perception; Consciousness – meaning, types, sleep and dreamssession 12-Principles and processes of perception
Session 13
Learning and Memory – Memory - meaning, types and mechanisms of storage and retrieval of memories in the Human brain;session13-Memory
Session 14
Complex cognitive processes- Concept formation, Thinking, Problem solving and transfer – foundations, theories and approachessessoion 14-Complex cognition
Session 15
Information processing – meaning, principles; Models of information processing - Waugh and Norman model of primary and secondary memorysession 15-Information processing
Session 16
Atkinson and Shiffrin’s stage model of memorysession 16-Atkinson & shiffrin's stage model of memory
Session 17
Information processing approachsession 17-Blooms taxonomy & sternber's information processing approach
Session 18
Learning – foundations, approaches and theories; Cognitive approaches of learning– meaning, principles theories and models; Memory – foundations, types;sesson 18-social cognitive and constructive approaches
Session 19
Behavioural approaches of learning – foundations and theories - classical conditioning, operant conditioningsession 19-Behavioural approachs of learning
Applied behaviour analysis; Social cognitive and constructivist approaches to learning – foundations and theories – social cognitive theory
Session 20
Self- regulated learning; learning styles – meaning, types and applications in learning
Session 21
Human Judgement – meaning, nature, randomness of situations, theories and models; Choice – meaning, criteria for evaluating options; theories and models of human choice
Session 22
Human Judgement – meaning, nature, randomness of situations, theories and models; Choice – meaning, criteria for evaluating options; theories and models of human choicesession 22- social judgement- meaning, frame of reference, sterotyping
Session 23
Decision Makingsession 23-Decision making
Session 24
Attitudes and Influencesession 24-Attitude and infulence
Session 25
Methods of changing attitudes, Relating to others - liking, attraction, helping behaviour, prejudice,session 25-Methods of changing attitude
Session 26
Discrimination and aggression; Liking/ affect – meaning, types and theoriessession 26-Discrimination and aggression
Session 27
Attraction – meaning, types and theoriessession 27-Attraction
Session 28
Social Judgement, Social Identity and Inter-Group Relations:session 28-Social judgement
Session 29
- Social judgement – meaning, frame of reference, stereotypingsession 29-social judgement- meaning, frame of reference, sterotyping
Session 31
Attribution – meaning, theories; Rational decision makingsession 31-Attribution
Session 32
Social identify – meaning, types; assessmentsession 32-social identify
Our Main Teachers
Chitrasena Padhy has total work experience of 14 years, out of which 7 years in teaching and extension experience as Associate Professor and Head, Department of Agricultural Extension, M S Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Dist: Gajapati, Odisha since 2013. Previously worked as Livelihood Coordinator, Odisha Community Tank Management […]