Basics of Design Thinking

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Subhendu K. Mishra. Ph.D

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Course Name : Basics of Design Thinking

Steve Jobs famously said “Design is just not what is looks or feels like. Design it how it works”. Design Thinking is described as a discipline where designer’s sensibility and methods match with the needs of users. It draws on logic, imagination, intuition and systemic reasoning to explore the possibilities of a solution to a challenge and to create desired outcomes that benefit the end user. So, if you are among the one who is constantly thinking of solving a problem of business or society, it is ideal for you. This course will help you with the basics of design thinking and through an action centric learning approach, lead to creatively explore the challenges and by using the design thinking tool propose innovative solutions.

Code(Credit) :            (0-1-1)

Course Objectives

The course aims to

  • Orient the participants on the basics of the design thinking process
  • Familiarize participants with the elements and application of Design thinking

Learning Outcome

After completion of the course,

the student will be able to apply the design thinking process to innovative problem solving

Course Syllabus

Module: I

Basics of Design Thinking, Why Design Thinking, Design Thinking Mindset (Inspiration, Ideation and Implementation) Design thinking process, (Empathy, Define, Ideate, Prototype, Test). Cases of application of Design thinking approach (Intuit, IDEO, Infosys, IBM, Google, Apple, Jubilant Foods)

This will be in a flip class mode followed by a workshop, to be conducted by an external expert and a faculty anchor.

Module: II

Executing a Design Thinking Project- Apply Interviewing and empathy building technique, Drawing inferences from the observations, Defining a point of view, Ideation process, developing and testing prototypes and writing a story of a minimum viable solution.

 

Projects

  1. Develop a customer friendly insulin pump design (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).
  2. Develop a new customer experience for buying a diamond ring online (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).
  3. Develop a new disease monitoring device for health workers working in remote areas.  (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).
  4. Designing an integrated machinery for end to end functions for small and marginal farmers.

 

Recommended References:

 

 Books: Tom Kelly & Jonathan Littman (2001). “The Art of Innovation” Broadway Publication.

Readings:

  • Brown Tim (2008). “Design Thinking”, Harvard Business Review

https://hbr.org/2008/06/design-thinking

 Links to websites:

  • Stanford Webinar - Design Thinking = Method, Not Magic

https://www.youtube.com/watch?v=vSuK2C89yjA

  • Rise of Design Thinking in India | Ankur Grover Kunal Gupta | TEDxTISS

https://www.youtube.com/watch?v=VuedtXtyCjs

Session Plan

Session 1

Basics of Design Thinking

Rikke Friis Damand Teo Yu Siang, “What is Design Thinking and Why Is It So Popular?”

https://www.interaction-design.org/literature/article/what-is-design-thinking-and-why-is-it-so-popular

Flip Class:

The students are required to complete an online course title " Design Thinking for Innovation" offered by Prof. Jeanne M. Liedtka form Darden school of Business University of Virginia and available on Coursera.

The log in information is given below

https://www.coursera.org/learn/uva-darden-design-thinking-innovation

The course will take approximately 6 hours to complete.

Session 9 & 10

Case discussion of application of Design thinking approach by firms (Intuit, IDEO, Infosys, IBM, Google, Apple, Jubilant Foods)

The students will prepare a case presentation by doing a secondary search and present how each of the organizations mentioned above are using Design thinking.

Project-1

Develop a customer friendly insulin pump design (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).

Project-2

Develop a new customer experience for buying a diamond ring online ((teams of 3 students to be graded on the application of the process, story boarding and the final design elements).

Project-3

Develop a new disease monitoring device for health workers working in remote areas.  (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).

Project-4

Designing an integrated machinery for end to end functions for small and marginal farmers. (teams of 3 students to be graded on the application of the process, story boarding and the final design elements).

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    Subhendu K. Mishra. Ph.D

    Associate Professor & PGP Coordinator
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    A Scholar in the area of Entrepreneurship and Family Business Management and Doctoral Fellow from Entrepreneurship Development Institute of India (EDII). I am presently engaged as Associate professor and PGP coordinator at School of Management, Paralakhemundi campus. I represent coalesce of industry exposure with years of academic experience. My teaching areas include Entrepreneurship, Family Business […]