Subject Name - Business and Clinical aspects in Optometry
Code -CUTM1958
Type of Course T+P+Pj ( 2+0+1)
Credits-3
Course Objective:
Business and Clinical aspects in Optometry deals with the business aspect of optometry practice.
Course Outcome:
After the end of the course the students will be able understand the basic business models and also gather the knowledge of developing their own Optometry practice set up.
COURSES
MODULE: I
Training in business, marketing & management skills and understanding financial management
MODULE: II
Understanding & evaluating potential target markets.
MODULE: III
Reviewing & Optimizing products/service mix for target markets.
MODULE: IV
Business set up, product development, retail sales, marketing.
MODULE: V
Systems & procedures in human resources.
MODULE: VI
Making a business project report & maintaining accounts for an optometric or optical establishment.
Textbook:
- Business Aspects of Optometry –John Classe, Donald Lakin, Butterworth Heinemann
- Business Awareness for Optometry – Nizar Hirji, Butterworth Heinemann
- Management of Eye Care Practitioner – Irving Bennett, Butterworth Heinemann
- Management for Opticians Thomas Appler, Raymond Dennis, Eric Muth, Butterworth
Heinemann. Marketing, Managing and Contact Lenses – Robert Koetting, Butterworth Heinemann
SESSION PLAN:
Session-1
Training in business
https://www.slideshare.net/tanujpoddar/training-ppt-5843455
Session-2
marketing & management skills
https://www.slideshare.net/adex230/marketing-skills-presentation-11496494
Session-3
understanding financial management
https://www.slideshare.net/coopjbb1/financial-management-172509279
Session-4
Understanding & evaluating potential target markets.
https://www.slideshare.net/parveenkumarchadha2/target-marketing-39132490
Session-5
Reviewing & Optimizing products/service mix for target markets.
https://www.slideshare.net/parveenkumarchadha2/target-marketing-39132490
Session-6
Business set up
https://www.slideteam.net/startup-business-plan-powerpoint-presentation-slides.html
Session-7
product development
https://www.slideshare.net/nusantara99/new-product-development-50378757
Session-8
Marketing
https://www.slideshare.net/gajjellishivaprasad/marketing-ppt-7795664
Session-9
Systems & procedures in human resources
https://www.slideshare.net/ZeeshanSabir/human-resource-management-process
Session-10
Making a business project report
https://www.slideshare.net/haleydawn/business-plan-powerpoint-1
Session-11
maintaining accounts for an optometric or optical establishment.
https://www.slideshare.net/hmirzaeee/marketing-in-optical-businesses
Session-12
Practice- retail sales
https://www.slideshare.net/mukulbhartiya2107/retail-selling-techniques
Session-13
Practice- product development
https://www.slideshare.net/nusantara99/new-product-development-50378757
Session-14
Practice- product development
https://www.slideshare.net/nusantara99/new-product-development-50378757
Session-15
Practice- management skills
https://www.slideshare.net/sweetswagatika/management-skill-10118356
Session-16
Project work
https://www.slideteam.net/project-work-plan-ppt-presentation-examples.html
Session-17
Making a business project report
https://www.slideshare.net/haleydawn/business-plan-powerpoint-1
Session-18
maintaining accounts for an optometric or optical establishment.
https://www.slideshare.net/hmirzaeee/marketing-in-optical-businesses