Course Name : Business Policy and Strategy
Business Policy and Strategy
Teacher
Dr.Susanta Kumar Mishra
Category
Core Courses
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Code(Credit) : MGFM-2314(4-1-1)
Course Objectives
1.To familiarize the students with the concepts, theories and models of Strategy that are being followed by the organizations.
2.To understand the Core Competency of the Business and to transfer it into its distinct competency.
3.To focus on the emerging areas of Strategy
Course Outcomes
CO1. Make Competitive Analysis of an Industry as well that of a Company.
CO2. Use Strategic management models to formulate possible solutions to the problems faced by the firm.
CO3. Develop Directional Strategy for his own entrepreneurial venture.
| CO & PO Mapping | ||
| CO | COURSE OUTCOMES | MAPPING COS WITH POS (High-3; Medium-2; Low-1) |
| CO1 | Make Competitive Analysis of an Industry as well that of a Company. | PO1(2) |
| CO2 | Use Strategic management models to formulate possible solutions to the problems faced by the firm | PSO1(2), PO3(2) |
| CO3 | Develop Directional Strategy for his own entrepreneurial venture. | PO3(2), PSO1(2) |
Course Syllabus
Module-I
Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions,
Module -II
External Analysis – Environmental Scanning,Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis:Importance of Organization's Capabilities, SWOT Analysis, Competetive Advantage and Core Competencies, Value Chain Analysis
Module -III
Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies-Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions.
Module -IV
Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation
Project
1.Industry Analysis using Porter's Five Forces Model
2.Company Analysis using SWOT Analysis
Books Recommended:
1. Strategic Management and Business Policy -Azhar Kazmi TMH
2. Strategic Management Concept and Cases - Fred r David PHI
3. Business Policy and strategy Mc. CarthyEt AI TMH
Session Plan
Session 1
Concept and Functions of Business Strategy
Session Plan
Session 2 & 3
Strategy Management Process
https://youtu.be/LnjEfbpP43o
Session 4 & 5
Vision, Mission, Objectives, and Goals
Session 6
Vision, Mission, Objectives, and Goal
Session 7 & 8
Case Study
Honda Motors Entry in the US Market to Sell Motorcycle
Session 9 & 10
External Analysis
Environmental Scanning,
Analysis of Company's External Environment
Session 12 & 13
Industry Analysis using Porter's 5 Forces Model
Session 14 & 15
Case Study on Industry Analysis by looking into the changes of the Indian Automoblie Industry using Porter's Five Forces Model
Session 16
Internal Analysis:Importance of Organization's Capabilities
Session 18
Session 19 & 20
Session 22 & 23
Formulation of Competitive Strategies:Porter's Generic Competitive Strategies
Implementing Competitive Strategies-Offensive and Defensive moves
Session 24 & 25
Formulating Corporate Strategies:Strategies of Growth,Stability and Retrenchment
Session 26 & 27
Growth Strategies:
Concentrated Growth,Product Development
Integration,Diversification
International Expansion
Session 28 & 29
Case Study on Proctor & Gamble
Session 30 & 31
Renewal Strategies:
Retrenchment & Turnaround Strategies
Fundamentals of Mergers & Acquisitions
Session 34 & 35
Portfolio Analysis of Maruti Suzuki India
Session 36
Strategic Gap Analysis
Session 39 & 40
Strategy Implementation and Strategy Change
Case Studies
Case Studies
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