Business Policy and Strategy

Teacher

Dr.Susanta Kumar Mishra

Category

Core Courses

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Course Name : Business Policy and Strategy

 

Code(Credit) : MGFM-2314(4-1-1)

 

Course Objectives

1.To familiarize the students with the concepts, theories and models of Strategy that are being followed by the organizations.

2.To understand the Core Competency of the Business and to transfer it into its distinct competency.

3.To focus on the emerging areas of Strategy

Course Outcomes

CO1. Make Competitive Analysis of an Industry as well that of a Company.

CO2. Use Strategic management models to formulate possible solutions to the problems faced by the firm.

CO3. Develop Directional Strategy for his own entrepreneurial venture.

CO & PO Mapping
CO COURSE OUTCOMES MAPPING COS WITH POS (High-3; Medium-2; Low-1)
CO1 Make Competitive Analysis of an Industry as well that of a Company. PO1(2)
CO2 Use Strategic management models to formulate possible solutions to the problems faced by the firm PSO1(2), PO3(2)
CO3 Develop Directional Strategy for his own entrepreneurial venture. PO3(2), PSO1(2)

Course Syllabus

Module-I
Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions,
Module -II
External Analysis – Environmental Scanning,Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis:Importance of Organization's Capabilities, SWOT Analysis, Competetive Advantage and Core Competencies, Value Chain Analysis

Module -III

Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies-Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions.
Module -IV
Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation

Project

1.Industry Analysis using Porter's Five Forces Model

2.Company Analysis using SWOT Analysis

Books Recommended:
1. Strategic Management and Business Policy -Azhar Kazmi TMH
2. Strategic Management Concept and Cases - Fred r David PHI
3. Business Policy and strategy Mc. CarthyEt AI TMH

Session Plan

Session 1

Session Plan

Session 2 & 3

Strategy Management Process

strategy management process

 

https://youtu.be/LnjEfbpP43o

https://youtu.be/LnjEfbpP43o

Session 4 & 5

Session 6

Session 7 & 8

Case Study

Honda Motors Entry in the US Market to Sell Motorcycle

Case Study of Honda Two-Wheeler's Entry in India

Session 9 & 10

External Analysis

Environmental Scanning,

Analysis of Company's External Environment

https://youtu.be/MsDRWeUenjk

Env. Analysis-converted

Session 11

Session 12 & 13

Industry Analysis using Porter's 5 Forces Model

porter's5 forces-converted

https://youtu.be/thNlGrpTHlQ

Session 14 & 15

Case Study on Industry Analysis by looking into the changes of the Indian Automoblie Industry using Porter's Five Forces Model

Industry Analysis Template

Session 16

Internal Analysis:Importance of Organization's Capabilities

Analysis of Internal Environment-converted

Session 17

Session 18

Session 19 & 20

Core Competency of a Corporation

Case Study of Timex Watch Company,U.S.A.

Core competency-converted

Session 21

Session 22 & 23

Formulation of Competitive Strategies:Porter's Generic Competitive Strategies
Implementing Competitive Strategies-Offensive and Defensive moves

generic-converted

Session 24 & 25

Formulating Corporate Strategies:Strategies of Growth,Stability and Retrenchment

Corporate Strategy-converted

Session 26 & 27

Growth Strategies:

Concentrated Growth,Product Development

Integration,Diversification

International Expansion

Corporate Strategy (1)

Session 28 & 29

Case Study on Proctor & Gamble

Session 30 & 31

Renewal Strategies:

Retrenchment & Turnaround Strategies

Fundamentals of  Mergers & Acquisitions

Retrenchment Strategy

Session 32 & 33

Portfolio Analysis:BCG Matrix,GE Matrix

Portfolio Analysis

Session 34 & 35

Portfolio Analysis of Maruti Suzuki India

Session 36

Strategic Gap Analysis

Session 37 & 38

Strategy Implementation:Repositioning the Organization

Strategy Implementation

Session 39 & 40

Strategy Implementation and Strategy Change

Case Studies

Case Studies

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