Business Policy and Strategy

Teacher

Dr.Susanta Kumar Mishra

Category

Core Courses

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Course Name : Business Policy and Strategy

 

Code(Credit) : MGFM-2314(4-1-1)

 

Course Objectives

  •  This course provides an understanding of the strategies formulated by the Business Organisation in order to stay ahead of the Competition and to create a niche in the marketplace.
  •  The course explains the importance of the Vision and Mission statements from the organisational point of view
  •  Students are expected to be familiar with the Analysis of the Industry and Company.

Learning Outcomes

• The students will be able to have a basic understanding of the Business Environment.
• Understand how Industry Analysis can help to choose a right Indusrty
• Have an understanding of who the real Competitor is in the Market Place
• Understand the Strength and Weaknesses through SWOT Analysis
• Understand the Value Chain of the Products and Services

Course Syllabus

Module-I
Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions,
Module -II
External Analysis – Environmental Scanning,Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis:Importance of Organization's Capabilities, SWOT Analysis, Competetive Advantage and Core Competencies, Value Chain Analysis

Module -III

Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies-Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions.
Module -IV
Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation

Project

1.Industry Analysis using Porter's Five Forces Model

2.Company Analysis using SWOT Analysis

Books Recommended:
1. Strategic Management and Business Policy -Azhar Kazmi TMH
2. Strategic Management Concept and Cases - Fred r David PHI
3. Business Policy and strategy Mc. CarthyEt AI TMH

Session Plan

Session 1

Session Plan

Session 2 & 3

Strategic Management Process

 

https://youtu.be/LnjEfbpP43o

https://youtu.be/LnjEfbpP43o

Session 4 & 5

Session 6

Vision, Mission, Objectives, and Goal

https://youtu.be/Esa5FPH24cM

Session 7 & 8

Case Study

Honda Motors Entry in the US Market to Sell Motorcycle

Session 9 & 10

External Analysis

Environmental Scanning,

Analysis of Company's External Environment

https://youtu.be/MsDRWeUenjk

Env. Analysis-converted

Session 11

Session 12 & 13

Industry Analysis using Porter's 5 Forces Model

porter's5 forces-converted

https://youtu.be/thNlGrpTHlQ

Session 14 & 15

Case Study on Industry Analysis by looking into the changes of the Indian Automoblie Industry using Porter's Five Forces Model

Session 16

Internal Analysis:Importance of Organization's Capabilities

Analysis of Internal Environment-converted

Session 17

Session 18

Session 19 & 20

Core Competency of a Corporation

Case Study of Timex Watch Company,U.S.A.

Core competency-converted

Session 21

Value Chain Analysis

https://youtu.be/_AGIvN9loxU

Session 22 & 23

Formulation of Competitive Strategies:Porter's Generic Competitive Strategies
Implementing Competitive Strategies-Offensive and Defensive moves

generic-converted

Session 24 & 25

Formulating Corporate Strategies:Strategies of Growth,Stability and Retrenchment

Corporate Strategy-converted

Session 26 & 27

Growth Strategies:

Concentrated Growth,Product Development

Integration,Diversification

International Expansion

Session 28 & 29

Case Study on Proctor & Gamble

Session 30 & 31

Renewal Strategies:

Retrenchment & Turnaround Strategies

Fundamentals of  Mergers & Acquisitions

Session 32 & 33

Portfolio Analysis:BCG Matrix,GE Matrix

Session 34 & 35

Portfolio Analysis of Maruti Suzuki India

Session 36

Strategic Gap Analysis

Session 37 & 38

Strategy Implementation:Repositioning the Organization

Session 39 & 40

Strategy Implementation and Strategy Change

Case Studies

Case Studies

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