Course Objectives

• The course aims to provide a basic idea about the process of communication
• It will provide an idea about the models and theories of communication
• This will explain the relationship between communication and culture
• The course will give an idea about media business and audience research

Learning Outcomes

• Students will understand the basic process of communication along with theories and models
• They will understand the relationship between media and culture
• Students Will be able to analyze the relationship between media content and media business
• They will be able to conduct audience research in mass media

Course Syllabus

Module-I: Introduction to Communication

Definition and Processes, Forms of Communication (verbal, nonverbal, paralanguage, iconic, semiotic etc.), Levels of Communication (interpersonal, intrapersonal, group, public, mass com), Communication as Subversion (silence, satire, subterfuge)

Module-II: Determinants and Shifting Paradigms

Culture and Communication, Semiotics and Communication, Ideology and Communication, Digital Communication ( SMS, E mail, Facebook, Whats App)

Module-III: Mass Media and Mass Communication

Normative Theories and the Public Sphere, Affect and Effect ( Agenda Setting, Limited effect, Cultivation, Spiral of Silence), Encoding and Decoding, Effective Communication (noise, codes, culture, technology)

Module-IV: Uses and Gratification: Four Models

Publicity Model, Ritual Model, Convergence Model, Reception Model

Projects

• Project on Nonverbal Communication
• Project on Communication and Culture
• History of Communication
• Project on Media as the vehicle of culture
• Normative Theories and Public Sphere

Indicative Reading List

• Bel, B. et al. (2005) Media and Mediation, Sage, New Delhi
• Bernet, John R, (1989) Mass Communication, an Introduction, Prantice Hall.
• Baran and Davis, Mass Communication Theory
• Cyber Mohalla from Sarai Reader: Shaping Technologies, 187 and page 190-191
• Fiske,John 1982, Introduction to Communication Studies, Routledge
• Gupta, Nilanjana ed.(2006)Cultural Studies, World View Publishers
• McQuail, Dennis. 2000, (fourth Edition) Mass Communication Theory, London, Sage
• Miller, Katherine,(2004), Communication theories: perspectives, processes and contexts, McGrow Hill
• Michael Ruffner and Michael Burgoon, Interpersonal Communication
• Narula,Uma (2001), Mass Communication -Theory and Practice, Har-Anand Publications,New Delhi
• Saraf, Babli Moitra. "In Search of the Miracle Women: Returning the Gaze"
• Translation and Interpreting Studies (TIS), Vol.Nos.1&2, Spring Fall 2008
• Small, Suzy. 2003 “SMS and Portable Text" in Sarai Reader 03: Shaping Technologies
• Williams, Kevin. Understanding Media Theory

Note:1 Practice Session is 2 Hours and 1 project session is 2 Hours

Session Plan

Session-1

Definition and Processes of Communication

https://www.youtube.com/watch?v=Btj94IHVc6I

https://www.youtube.com/watch?v=Z8QxVUGCsoc

Session-2

History of Communication

In this session Students will prepare a project on History of Communication

https://www.youtube.com/watch?v=0ay2Qy3wBe8

Session-3

Communication Process: 7 “C”s of Communication

https://bit.ly/2zsjw3W

https://www.slideshare.net/shahrukhnadeem4/documentsmx-7cs-ofcommunicationpresentation?qid=f883a9a9-72a5-428c-b6c5-60dc07b9ed65&v=&b=&from_search=4

Session-4

Communication Process: 7 “C”s of Communication

Students will practice the 7 “C”s of communication to understand their role in effective communication

https://bit.ly/2zsjw3W

https://www.slideshare.net/shahrukhnadeem4/documentsmx-7cs-ofcommunicationpresentation?qid=f883a9a9-72a5-428c-b6c5-60dc07b9ed65&v=&b=&from_search=4

Session-5

Verbal Communication

In this session students will practice the verbal communication skills

https://www.youtube.com/watch?v=B2C_4NbNMGY

Session-6

Nonverbal Communication

Students in this session will work on a project on Nonverbal communication

https://www.youtube.com/watch?v=Ks-_Mh1QhMc

https://www.slideshare.net/waqasdilasa/nonverbal-communication-8696831

Session-7

Paralanguage

In this session students will practice on different aspects of Paralanguage

https://www.youtube.com/watch?v=FMoLkyrfp6o

Session-8

Icons and communication

https://www.slideshare.net/sachithonline/icons-final

Session-9

Semiotics

https://bit.ly/2VnRVso

https://www.youtube.com/watch?v=R7VA95JdbMQ

Session-10

Intrapersonal Communication

https://bit.ly/2B2buzd

https://www.slideshare.net/zionmaniac/intrapersonal-communication-explained?qid=ad4efbfd-c34b-4f70-bf25-9b3bd51c3f5a&v=&b=&from_search=1

Session-11

Interpersonal Communication

Students will practice the skills of Interpersonal communication in this session

https://www.slideshare.net/Tech_MX/interpersonal-communication-14155463

Session-12

Group Communication

https://bit.ly/2NAeyWw

Session-13

Group Communication

In this session, Students will submit a project on Group communication

https://bit.ly/2NAeyWw

Session-14

Group Communication

In this Practice session, Students will join in a group discussion to understand the different aspects of Group communication

https://bit.ly/2NAeyWw

Session-15

Public Communication

https://bit.ly/3g5VqLU

https://www.slideshare.net/nawafino/public-communication

Session-16

Public Communication

Students will work on a project on Public Communication in this class

https://bit.ly/3g5VqLU

https://www.slideshare.net/nawafino/public-communication

Session-17

Mass communication

https://www.youtube.com/watch?v=oyjDLzljcv8

Session-18

Origin of Mass Society

https://www.slideshare.net/umairaslam547389/mass-culture-mass-society

Session-19

Functions of Mass Communication

In this session students will be divided into groups to submit projects on functions of mass communication

https://www.slideshare.net/MalikAli49/functions-of-mass-communication-233966806?qid=179a3e54-3e44-425d-92b1-d9dffddb2fae&v=&b=&from_search=3

https://www.youtube.com/watch?v=_ABwSaVFIiI

Session-20

Silence as a form of Communication

https://www.youtube.com/watch?v=L96wUypruOA

https://www.slideshare.net/aida74vn/silence-communicate

Session-21

Satire and Communication

https://bit.ly/2ZcYejQ

Session-22

Satire and Communication

In this practice session Students will analyze cartoons of eminent cartoonists to understand how satire is an important communication tool

https://bit.ly/2ZcYejQ

Session-23

Subterfuge and Communication

http://www.verbalenergy.com/wom/2012_07-08/subterfuge.html

Session-24

Communication and Culture

In this session  students will submit group projects on Communication and culture

https://bit.ly/2MTql1N

Session-25

Communication and Culture: Media as the Vehicle of Culture

In this session  students will work together to submit a project on media as the vehicle of culture

https://www.slideshare.net/funkymervs/media-culture

Session-26

Mass Culture

Students will Submit a project on Mass Culture and its impacts

https://bit.ly/2UG18Mk

https://www.slideshare.net/umairaslam547389/mass-culture-mass-society

Session-27

Semiotics and Communication

https://bit.ly/2VnRVso

https://www.youtube.com/watch?v=R7VA95JdbMQ

Session-28

Semiotics: Signifier and signified

https://www.youtube.com/watch?v=o7_KcBAvIAE

Session-29

Ideology and Communication

https://www.youtube.com/watch?v=ALGOC-qUut4

Session-30

SMS

https://www.slideshare.net/kumar_vic/sms-17183918

Session-31

E-mail

In this session, students  will work to submit projects on effective email writing

https://jerz.setonhill.edu/writing/e-text/email/

Session-32

Facebook

In this session students will Practice page creation in Facebook

https://www.slideshare.net/aryakey2/facebook-ppt-31814997

https://www.youtube.com/watch?v=aUzR3McdusU

Session-33

WhatsApp

In this practice session students will learn different aspects of WhatsApp communication

https://www.youtube.com/watch?v=DY5zAMcQQNA

Session-34

Normative Theories and Public Sphere

Students will submit projects on normative theories and their relationships in public sphere

https://www.masscommunicationtalk.com/normative-theories-of-mass-communication.html

Session-35

Agenda Setting

Students will submit projects on agenda setting and its impacts

https://www.slideshare.net/ajacob/agenda-setting-theory

Session-36

Limited Effect                               

Students will practice the process of Limited effect in this session

https://www.slideshare.net/search/slideshow?searchfrom=header&q=Limited+Effect

Session-37

Cultivation Effect                                                                                  

Students will submit projects on agenda setting and its impacts

https://www.slideshare.net/Zareen17/cultivation-theory-12999117?qid=0df91945-7066-4684-9066-0f47364cd5ad&v=&b=&from_search=2

Session-38

Spiral of Silence

Students will submit projects on Spiral of Silence and its impacts

https://www.slideshare.net/AdanButt/spiral-of-silence-95705975?qid=20dfe8d5-3469-46a9-8b09-7962eeedb6e2&v=&b=&from_search=3

Session-39

Encoding and Decoding

In this practice session students will work on different examples to understand encoding and decoding

https://www.youtube.com/watch?v=VwUkKj_aYF4

Session-40

Effective Communication

In this practice session students will work on tricks of effective communication

https://www.youtube.com/watch?v=I6IAhXM-vps

Session-41

Effective Communication: Noises

In this practice session students will work together to understand the noises associated with effective communication

https://www.youtube.com/watch?v=slq1nAhZuqE

Session-42

Publicity Model

https://www.slideshare.net/DajeongLee1/the-four-models-of-pr-9901777

Session-43

Ritual Model

https://www.youtube.com/watch?v=HNfJJnZY-XU

Session-44

Convergence Model

https://communispond.com/insights/blog/450/communication-skills-the-convergence-model/

https://www.youtube.com/watch?v=aOCFPs20C-o

Session-45

Reception Model

https://www.youtube.com/watch?v=gJd1rkDoURA

https://www.communicationtheory.org/reception-theory/

Case Studies

Case Studies