Communication, Media and Society


Ambika Sankar Mishra


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Communication, Media and Society

CUTM1264, 2+2+2=6

Course Objectives

  • The course aims to provide a basic idea about the process of communication
  • It will provide an idea about the models and theories of communication
  • This will explain the relationship between communication and culture
  • The course will give an idea about media business and audience research

Learning Outcomes

  • Students will understand the basic process of communication along with theories and models
  • They will understand the relationship between media and culture
  • Students Will be able to analyze the relationship between media content and media business
  • They will be able to conduct audience research in mass media

Course Syllabus

Module-I: Introduction to Communication

Definition and Processes, Forms of Communication (verbal, nonverbal, paralanguage, iconic, semiotic etc.), Levels of Communication (interpersonal, intrapersonal, group, public, mass com), Communication as Subversion (silence, satire, subterfuge)

Module-II: Determinants and Shifting Paradigms

Culture and Communication, Semiotics and Communication, Ideology and Communication, Digital Communication ( SMS, E mail, Facebook, Whats App)

Module-III: Mass Media and Mass Communication

Normative Theories and the Public Sphere, Affect and Effect ( Agenda Setting, Limited effect, Cultivation, Spiral of Silence), Encoding and Decoding, Effective Communication (noise, codes, culture, technology)

Module-IV: Uses and Gratification: Four Models

Publicity Model, Ritual Model, Convergence Model, Reception Model


  • Project on Nonverbal Communication
  • Project on Communication and Culture
  • History of Communication
  • Project on Media as the vehicle of culture
  • Normative Theories and Public Sphere

Indicative Reading List

  • Bel, B. et al. (2005) Media and Mediation, Sage, New Delhi
  • Bernet, John R, (1989) Mass Communication, an Introduction, Prantice Hall.
  • Baran and Davis, Mass Communication Theory
  • Cyber Mohalla from Sarai Reader: Shaping Technologies, 187 and page 190-191
  • Fiske,John 1982, Introduction to Communication Studies, Routledge
  • Gupta, Nilanjana ed.(2006)Cultural Studies, World View Publishers
  • McQuail, Dennis. 2000, (fourth Edition) Mass Communication Theory, London, Sage
  • Miller, Katherine,(2004), Communication theories: perspectives, processes and contexts, McGrow Hill
  • Michael Ruffner and Michael Burgoon, Interpersonal Communication
  • Narula,Uma (2001), Mass Communication -Theory and Practice, Har-Anand Publications,New Delhi
  • Saraf, Babli Moitra. "In Search of the Miracle Women: Returning the Gaze"
  • Translation and Interpreting Studies (TIS), Vol.Nos.1&2, Spring Fall 2008
  • Small, Suzy. 2003 “SMS and Portable Text" in Sarai Reader 03: Shaping Technologies
  • Williams, Kevin. Understanding Media Theory

Note:1 Practice Session is 2 Hours and 1 project session is 2 Hours

Session Plan



History of Communication

In this session Students will prepare a project on History of Communication


Communication Process: 7 “C”s of Communication

Students will practice the 7 “C”s of communication to understand their role in effective communication


Verbal Communication

In this session students will practice the verbal communication skills


Nonverbal Communication

Students in this session will work on a project on Nonverbal communication



In this session students will practice on different aspects of Paralanguage



Interpersonal Communication

Students will practice the skills of Interpersonal communication in this session


Group Communication


Group Communication

In this session, Students will submit a project on Group communication


Group Communication

In this Practice session, Students will join in a group discussion to understand the different aspects of Group communication


Public Communication

Students will work on a project on Public Communication in this class



Functions of Mass Communication

In this session students will be divided into groups to submit projects on functions of mass communication


Satire and Communication


Satire and Communication

In this practice session Students will analyze cartoons of eminent cartoonists to understand how satire is an important communication tool



Communication and Culture

In this session  students will submit group projects on Communication and culture


Communication and Culture: Media as the Vehicle of Culture

In this session  students will work together to submit a project on media as the vehicle of culture


Mass Culture

Students will Submit a project on Mass Culture and its impacts


Semiotics: Signifier and signified


Ideology and Communication



In this session, students  will work to submit projects on effective email writing



In this session students will Practice page creation in Facebook



In this practice session students will learn different aspects of WhatsApp communication


Normative Theories and Public Sphere

Students will submit projects on normative theories and their relationships in public sphere


Agenda Setting

Students will submit projects on agenda setting and its impacts


Limited Effect                               

Students will practice the process of Limited effect in this session


Cultivation Effect                                                                                  

Students will submit projects on agenda setting and its impacts


Spiral of Silence

Students will submit projects on Spiral of Silence and its impacts


Encoding and Decoding

In this practice session students will work on different examples to understand encoding and decoding


Effective Communication

In this practice session students will work on tricks of effective communication


Effective Communication: Noises

In this practice session students will work together to understand the noises associated with effective communication

Case Studies

Case Studies

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