Course Objectives

• The Course will provide an understanding of the basic techniques of social science research to students.
• The Course will help them to have an idea about different elements of Communication and techniques to conduct research on them.
• It will help students to have a clear idea about the functioning of media research Industry
• This will help them to understand about the process of theoretical formulations through research

Learning Outcomes

After learning this course students will be able to:

• Conduct research on different media elements
• Conduct research on radio, TV, advertising and public relations
• Write research reports and project proposals
• Understand process of social science research in a clear manner

Course Syllabus

Module-I: Introduction to Communication Research

Definition, Role and Function, Basic and Applied Research, Role of Theory in Research, Ethical Issues and Questions

Module-II: Some Research Methodologies

Quantitative - Qualitative Methods, Content Analysis, Archival Methods, Ethnographic Methods

Module-III: The Survey

Readership, Audience, Consumers, Survey: Schedule, Sample, Focus Groups, Questionnaire Design, Field work, Telephone Polls, Online Polls,Primary and Secondary data

Module-IV Presenting Research

Writing a proposal – research question, thesis statement, Tools of Data Collection, Data Analysis: Statistical-Coding and Tabulation, Non-Statistical- Descriptive and Historical, Bibliography and Citation

Projects

• Research Ethics
• Steps in Research
• Content Analysis
• Questionnaire Design
• Project Proposal Writing

Indicative Reading List

• Asa Berger, Arthur, Media Research Techniques, Sage Publications, 1998
• Croteau David and Hoynes Pine, William, Media/Society: Industries, Images and Audiences Forge Press
• Kothari, C.R, Research Methodology: Methods and Techniques, New age International Ltd. Publishers
• Wimmer and Dominick, Mass Media Research Thomson Wadsworth

Note: All Practice and Project Sessions are of 2Hours

Session Plan

Session 1

Definition, Role and Function of Research

https://bit.ly/3i72Znz

https://www.youtube.com/watch?v=PrgEu7Qb3gI

Session-2

Functions of Research

In this session students  will submit a project on Functions of Research

https://bit.ly/3i6It6t

Session-3

Basic and Applied Research

https://www.youtube.com/watch?v=MG8aM5qSfk4

Session-4

Variables

In this session students  will submit a project on variables

https://www.slideshare.net/AliMustafa17/types-of-variables-52104737

Session-5

Reliability vs Validity

https://www.slideshare.net/musfiqmahadi/validity-and-reliability-62196334

https://www.youtube.com/watch?v=biIOHRj2rtA

Session-6

Scaling Techniques

https://www.slideshare.net/GDRCSTR1/scaling-techniques-62048664

https://bit.ly/3dHq3FU

Session-7

Role of Theory in Research

https://www.youtube.com/watch?v=-NNVHA63hPc

https://www.slideshare.net/PriyaDas50/role-of-theory-in-research-by-priyadarshinee-pradhan-116270137?qid=a01d8d91-901b-4789-87e2-83724838df99&v=&b=&from_search=2

Session-8

Hypothesis

https://www.slideshare.net/muthuvenkat/hypothesis-in-research

Session-9

Ethics in Research

In this session students  will submit a project on Ethics in research

https://www.slideshare.net/mirakdesai/ethics-in-research-45880423?qid=1a786e3e-2df7-47b4-ab5f-5fccad854ab5&v=&b=&from_search=1

https://www.youtube.com/watch?v=7SgGIFIjrNI

Session-10

Steps in Research

In this session students  will submit a project on steps in research

https://www.youtube.com/watch?v=YIVamS04Ikk

https://www.youtube.com/watch?v=tMq0t4i9V9k

Session-11

Steps in Research                                      

In this session students will practice the steps of research

https://www.youtube.com/watch?v=tMq0t4i9V9k

https://www.youtube.com/watch?v=YIVamS04Ikk

Session-12

Qualitative Methods

In this session students  will submit a project on Qualitative methods

https://www.youtube.com/watch?v=3CYnULHkzrg

https://www.youtube.com/watch?v=IsAUNs-IoSQ

Session-13

Case Study

In this session students will practice the techniques of   case study

https://www.youtube.com/watch?v=ZkAvd5fzeCA

https://www.youtube.com/watch?v=YrLdA__qpbI

Session-14

Case Study

https://www.youtube.com/watch?v=kynoEFQNEq8

https://www.youtube.com/watch?v=FuG8AzK9GVQ

Session-15

Focus Group

https://www.youtube.com/watch?v=SFwPusWmG4c

https://www.slideshare.net/BonnerFoundation/focus-groups-59075780

Session-16

Focus Group

https://www.slideshare.net/BonnerFoundation/focus-groups-59075780

https://www.youtube.com/watch?v=SFwPusWmG4c

Session-17

Focus Group

In this session students  will submit a project on focus groups

https://www.youtube.com/watch?v=SFwPusWmG4c

https://www.slideshare.net/BonnerFoundation/focus-groups-59075780

Session-18

Quantitative Methods

In this session students  will submit a project on qualitative methods

https://www.youtube.com/watch?v=uvf_6Vc5wKs

Session-19

Content Analysis

https://www.youtube.com/watch?v=N5DkIBai84o

https://www.youtube.com/watch?v=sFaz7bSSQ5s

Session-20

Content Analysis

https://www.youtube.com/watch?v=sFaz7bSSQ5s

https://www.slideshare.net/eibeed/content-analysis-10187392

Session-21

Content Analysis

In this session students will practice the techniques of   content analysis

https://www.youtube.com/watch?v=sFaz7bSSQ5s

https://www.slideshare.net/eibeed/content-analysis-10187392

Session-22

Content Analysis

In this session students  will submit a project on content analysis      

https://www.youtube.com/watch?v=sFaz7bSSQ5s 

https://www.slideshare.net/eibeed/content-analysis-10187392

Session-23

Archival Research

In this session students will practice the techniques of   archival research

https://bit.ly/31pOCoG

https://www.youtube.com/watch?v=kzZz3HYlN4Y

Session-24

Ethnography

https://www.spotless.co.uk/insights/ethnography-when-and-how/

https://www.youtube.com/watch?v=vs8au2G0cb4

Session-25

Survey

https://www.slideshare.net/SaimaSam/survey-research-14625011

https://www.youtube.com/watch?v=bCf0TWRcJT0

Session-26

Schedule

https://bit.ly/3i7ZltC

Session-27

Schedule

In this session students  will submit a project on Schedule

https://bit.ly/3i7ZltC

Session-28

Schedule

In this session students will practice the techniques of  designing schedules

https://bit.ly/3i7ZltC

Session-29

Sampling

In this session students will practice the techniques of   sampling

https://www.youtube.com/watch?v=pTuj57uXWlk

https://www.scribbr.com/methodology/sampling-methods/

Session-30

Sampling                

In this session students will practice the techniques of   sampling

https://www.youtube.com/watch?v=pTuj57uXWlk

https://www.scribbr.com/methodology/sampling-methods/

Session-31

Questionnaire Design

https://www.youtube.com/watch?v=E4R7cNNgKGA

https://www.slideshare.net/SaimaSam/survey-research-14625011

Session-32

Questionnaire Design

In this session students  will submit a project on questionnaire design

https://www.youtube.com/watch?v=E4R7cNNgKGA

https://www.slideshare.net/SaimaSam/survey-research-14625011

Session-33

Questionnaire Design

In this session students will practice the techniques of  questionnaire design

https://www.slideshare.net/SaimaSam/survey-research-14625011

Session-34

Online polls

In this session students will practice the techniques of   online polls

https://www.slideshare.net/Vasanthrz/online-survey-tools-ppt-30012016

https://en.wikipedia.org/wiki/Open-access_poll#Online_poll

Session-35

Online polls

In this session students will practice the techniques of   online polls

https://www.slideshare.net/Vasanthrz/online-survey-tools-ppt-30012016

https://en.wikipedia.org/wiki/Open-access_poll#Online_poll

Session-36

Primary and Secondary Data

https://www.youtube.com/watch?v=0_HpiRFrNAk

https://bit.ly/3i3NBIJ

Session-37

Field Research

https://www.questionpro.com/blog/field-research/

Session-38

Proposal Writing

https://www.process.st/how-to-write-a-proposal/

https://www.youtube.com/watch?v=gipYN3h3Ni0

Session-39

Proposal Writing

In this session students will practice the techniques of  proposal writing

https://www.youtube.com/watch?v=gipYN3h3Ni0

https://www.process.st/how-to-write-a-proposal/

Session-40

Proposal Writing

In this session students  will submit a project on Proposals writing

https://www.youtube.com/watch?v=gipYN3h3Ni0

https://www.process.st/how-to-write-a-proposal/

Session-41

Tools for Data Collection

https://www.jotform.com/data-collection-methods/

Session-42

Coding and Tabulation

http://egyankosh.ac.in/bitstream/123456789/10421/1/Unit-9.pdf

Session-43

Descriptive Data Analysis and Historical Data Analysis

https://www.youtube.com/watch?v=-6K8TaXi5wA

https://bit.ly/3i2Kz7o

Session-44

Research Report Writing

Students will submit a project on research report writing

https://www.youtube.com/watch?v=-_Q0ylcj1ek

https://www.slideshare.net/zulfazoufishan/research-report-45426923

Session-45

Bibliography and Citation

https://www.youtube.com/watch?v=jgIg30VuLBE

https://bit.ly/2BhdMek

Session-46

Bibliography and Citation

In this session students will practice the techniques of  bibliography and citation

https://www.youtube.com/watch?v=jgIg30VuLBE

https://bit.ly/2BhdMek

Case Studies

Case Studies