Course Outcome

CO1: To prepare the young pharmacy students to interact effectively with doctors, nurses, dentists, physiotherapists and other health workers. 

CO2: The student help attain the soft skills set to work cohesively with the team as a team player and will add value to the pharmaceutical business

Programme Outcome

PO1: Understand the behavioral needs for a Pharmacist to function effectively in the areas of pharmaceutical operation.
PO2: Communicate effectively (Verbal and Non Verbal).
PO3: Effectively manage the team as a team player.

Course Syllabus

MODULE – I 
Communication Skills: Introduction, Definition, The Importance of Communication, The Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context

Barriers to communication: Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers
Perspectives in Communication: Introduction, Visual Perception, Language, Other factors affecting our perspective - Past Experiences, Prejudices, Feelings, Environment

MODULE – II 
Elements of Communication: Introduction, Face to Face Communication - Tone of Voice, Body Language (Non-verbal communication), Verbal Communication, Physical Communication
Communication Styles: Introduction, The Communication Styles Matrix with example for each -Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style

MODULE– III 
Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations
Effective Written Communication: Introduction, When and When Not to Use Written Communication - Complexity of the Topic, Amount of Discussion’ Required, Shades of Meaning, Formal Communication

Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message

MODULE – IV

Interview Skills: Purpose of an interview, Do’s and Dont’s of an interview
Giving Presentations: Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery
MODULE – V

Group Discussion: Introduction, Communication skills in group discussion, Do’s and Dont’s of group discussion.

Recommended Books:

1. Basic Skills for Communication for Technology, Andreja J. Rutherfoord, 2nd Edition, Pearson, 2000.
2. Brilliant Communication Skills, Gill Hasson, 1st Edition, Pearson, 2013.
3. Bringing Out the Best in People, Aubrey C. Daniels, McGraw-Hill, 1999.
4. Communication Skills, Sanjay Kumar, 1st Edition, Oxford Press, 2011.
5.  Communication Skills for Professionals, Nira Konar, 2nd Edition, PHI Learning, 2021.
6. Developing Your Influencing Skills, Deborah Dalley and Lois Burton, Margaret Greenhall (Ed.), Universe of Learning Ltd., 2010.
7. Effective Communication, John Adair, 4th Edition, Pan MacMillan, 2009.
8. Organizational Behaviour, Stephen P. Robbins, Timothy A. Judge and Neharika Vohra, 1st Edition, Pearson Education, 2018.
9. Personality Development and Soft Skills, Barun K Mitra, 1st Edition, Oxford Press, 2011.
10. Soft skill for Everyone, Jeff Butter Field, 1st Edition, Cengage Learning India Pvt. Ltd, 2011
11. Soft Skills and Professional Communication, Francis Peters S.J., 1stEdition, McGraw Hill Education, 2011.
12. The Ace of Soft Skills: Attitude, Communication and Etiquette for Success, Gopalswamy Ramesh and Mahadevan Ramesh, 5th Edition, Pearson, 2013.

Recommended Websites:

1. https://www.pharmaguideline.com/2021/10/communication-styles.html?m=1#:~:text=What%20the%20Communication%20Style%20Matrix,based%20on%20your%20secondary%20style
2. https://www.pharmaguideline.com/2021/10/basic-listening-skills.html?m=1
3. https://www.pharmaguideline.com/2021/10/effective-written-communication.html?m=1
4. https://www.pharmaguideline.com/2021/10/interview-skills.html?m=1
5. https://www.pharmaguideline.com/2021/10/group-discussion.html?m=1

Session Plan

Session 1

Introduction, Definition, The Importance of Communication

Session 2

The Communication Process – Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context

Session 3

Barriers to communication: Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers

Session 4

Perspectives in Communication: Introduction, Visual Perception, Language

Session 5

Other factors affecting our perspective - Past Experiences, Prejudices, Feelings, Environment

Session 6

Elements of Communication: Introduction, Face to Face Communication - Tone of Voice

Session 7

Body Language (Non-verbal communication), Verbal Communication, Physical Communication

Session 8

Communication Styles: Introduction, The Communication Styles Matrix with example for each -Direct Communication Style

Session 9

Spirited Communication Style, Systematic Communication Style, Considerate Communication Style

Session 10

Basic Listening Skills: Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations

Session 11

Effective Written Communication: Introduction, When and When Not to Use Written Communication - Complexity of the Topic

Session 12

Amount of Discussion’ Required, Shades of Meaning, Formal Communication

Session 13

Writing Effectively: Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message

Session 14

Interview Skills: Purpose of an interview, Do’s and Dont’s of an interview

Session 17

Group Discussion: Introduction

Session 16

Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery

Session 15

Giving Presentations:Introduction, Dealing with Fears, Planning your Presentation

Session 18

Communication skills in group discussion, Do’s and Don'ts of group discussion

Case Studies

Case Studies