Course Objectives

• Communication is a tool for development and social change. The strategic application of communication as a tool for development is quite popular and it is also producing nice results
• This paper will provide an understanding of the concepts of communication, development, historical dimensions of development communication and the techniques to use communication for development
• It further aims at providing an idea into different selected programs, policies and experiments of the governmental and non-governmental agencies at different times

Learning Outcomes

• At the end of the paper students will be able to understand the functions of communication for development
• They will learn strategy designing and campaign designing
• They will be able to develop contents for development purposes
• They will understand about different programs and policies of governmental and non governmental agencies

Course Syllabus

Module-I
Social Change and Issues in Development
Global Parameters of Development and India
Global and Regional Initiatives –Millennium Development Goals, Human Rights, Social Inclusion, Gender, Ecology and Sustainable Development, Public Health, Family Welfare
Communication and Social Change
Media and Social Marketing

Module-II
Strategic Approaches to Development Communication
Development Support Communication - RTI, Social Audits, Grass-root activism, Whistle-blowers, NGOs, other agencies
Wood’s Triangle
Multi-Media Campaigns, Radio, Cyber-Media, KAP Gap
Diffusion of Innovation, Magic Multiplier, Empathy

Module-III
Paradigms of Development Communication
Linear Models - Rostow’s Demographic Transition, Transmission
Non-Linear - World System Theory, Marxist Theory
Dependency Paradigm – Centre - Periphery, Unequal Development, Development Under Development
Alternative Paradigms –Participatory, Think local/act Global Think global/act local

Module-IV
Development Communication- Praxis
Designing the Message for Print
Community Radio and Development
TV and Rural Outreach
Digital Media and Development Communication

References:
Gupta V.S. Communication and Development, Concept Publication, New Delhi.
Ganesh S. lectures in Mass Communication, India Publishers, 1995.
Murthy D V R Development Journalism, What Next? Kanishka Publication,New Delhi.
Melkote Srinivas R. & H. Leslie Steeves. Communication for
Development in The Third World, Sage Publications.
Joshi Uma. Understanding Development Communication,
Dominant Publishers, New Delhi.Development Communication-Thomas L. McPhail- Willey Blackwell
Media Development Indicators:A framework for assessing Media development-
Communication and Development the Passing of the Dominant Paradigm-Everett M. Rogers
Communication for Development and Social Change- Jan serves- Sage

Session Plan

Session 61

Review Session

Case Studies

Case Studies