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Communication process – concept, elements and their characteristics – Models and theories of communication - Communication skills – fidelity of communication, communication competence and empathy, communication effectiveness and credibility, feedback in communication, social networks and development communication – Barriers in communication, Message – Meaning, dimensions of a message, characteristics of a good message, Message treatment and effectiveness, distortion of message.
Methods of communication – Meaning and functions, classification, Forms of communication – Oral and written communication, Non-verbal communication, interpersonal communication, organizational communication, Key communicators – Meaning, characteristics and their role in development.
Media in communication- Role of mass media in dissemination of farm technology, Effect of media mix for rural people, Modern communication media – Electronic video, Tele text, Tele conference, Computer associated instruction, Computer technology and its implications.
Agricultural Journalism as a means of mass communication, Its form and role in rural development, Basics of writing – News stories, feature articles, magazine articles, farm bulletins and folders. Techniques of collection of materials for news stories and feature articles; Rewriting Art of clear writing, Readability and comprehension of testing procedures; Photo journalism, communicating with pictures, Radio and TV journalism, Techniques of writing scripts for Radio and TV.
Identification of key communicators and communication networks in a selected village, Simulated Exercise on distortion of messages at different levels of communication. Visit to extension organization to study organizational communication. Exercise on writing for Print media – Writing News Exercise on Writing for Print media – Success stories, Writing feature articles for different topics related to agriculture and allied fields, Visit to AIR and TV centre, Exercise on Script writing for Radio, Exercise on Script writing for TV, Exercise on Readability and comprehension testing procedures, Participation and Interaction through Video Conference, Exercise on Computer Assisted Instruction, Developing Communication Strategy for diffusion of Modern Farm technology in villages.
Sandhu AS. 2004. Textbook on Agricultural Communication Process and Methods. Oxford & IBH.
Gl Ray, Sagar Monda. 2010. Journalism Farm Journalism & Communication Skills.Kalyani Publishers / Lyall Bk Depot
Message treatment and effectiveness & Distortion of message
Read from : Sandhu AS. 2004. Textbook on Agricultural Communication Process and Methods. Oxford & IBH.
Page no. 64-71
Simulated exercise on distortion of messages at different levels of communication
Role of Mass Media in Dissemination of Agricultural Technology among the Farmers of Jaffarabad District of Balochistan, December 2014
Visit to extension organization to study organizational communication
Suggested Reading: G.L. Ray, Sagar Mondal. 2010. Journalism Farm Journalism & Communication Skills.Kalyani Publishers / Lyall Bk Depot;
Magazine articles, farm bulletins and folders.
Rewriting Art of clear writing, Readability and comprehension of testing procedures
Photo journalism, communicating with pictures
Radio and TV journalism
Techniques of writing scripts for Radio and TV
Visit to AIR and TV centre
Developing Communication Strategy for diffusion of Modern Farm technology in villages.
Dr. Satarupa Modak completed Ph.D from Uttar Banga Krishi Viswavidyalaya, West Bengal during 2019, involved in three months PG internship programme of MANAGE, Hyderabad in 2017; qualified ASRB-NET in 2016; completed M.Sc (Agricultural Extension) from Anand Agricultural University, Gujarat in 2014; B.Sc (Agri) from Central Agricultural University, Imphal in 2012. Worked as Watershed Development Team Member […]