Development Communication

Teacher

Dr. Mohammad Aamir Pasha

Category

Core Courses

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Course Name : Development Communication

Code(Credit) : CUTM1271(3-1-2)

Course Objectives

  • Communication is a tool for development and social change. The strategic application of communication as a tool for development is quite popular and it is also producing nice results
  • This paper will provide an understanding of the concepts of communication, development, historical dimensions of development communication and the techniques to use communication for development
  • It further aims at providing an idea into different selected programs, policies and experiments of the governmental and non-governmental agencies at different times

Learning Outcomes

  • At the end of the paper students will be able to understand the functions of communication for development
  • They will learn strategy designing and campaign designing
  • They will be able to develop contents for development purposes
  • They will understand about different programs and policies of governmental and non governmental agencies

Course Syllabus

Module-I
Social Change and Issues in Development
Global Parameters of Development and India
Global and Regional Initiatives –Millennium Development Goals, Human Rights, Social Inclusion, Gender, Ecology and Sustainable Development, Public Health, Family Welfare
Communication and Social Change
Media and Social Marketing

 

Module-II
Strategic Approaches to Development Communication
Development Support Communication - RTI, Social Audits, Grass-root activism, Whistle-blowers, NGOs, other agencies
Wood’s Triangle
Multi-Media Campaigns, Radio, Cyber-Media, KAP Gap
Diffusion of Innovation, Magic Multiplier, Empathy

 

Module-III
Paradigms of Development Communication
Linear Models - Rostow’s Demographic Transition, Transmission
Non-Linear - World System Theory, Marxist Theory
Dependency Paradigm – Centre - Periphery, Unequal Development, Development Under Development
Alternative Paradigms –Participatory, Think local/act Global Think global/act local

 

Module-IV
Development Communication- Praxis
Designing the Message for Print
Community Radio and Development
TV and Rural Outreach
Digital Media and Development Communication

 

References:
Gupta V.S. Communication and Development, Concept Publication, New Delhi.
Ganesh S. lectures in Mass Communication, India Publishers, 1995.
Murthy D V R Development Journalism, What Next? Kanishka Publication,New Delhi.
Melkote Srinivas R. & H. Leslie Steeves. Communication for
Development in The Third World, Sage Publications.
Joshi Uma. Understanding Development Communication,
Dominant Publishers, New Delhi.Development Communication-Thomas L. McPhail- Willey Blackwell

Media Development Indicators:A framework for assessing Media development-
Communication and Development the Passing of the Dominant Paradigm-Everett M. Rogers
Communication for Development and Social Change- Jan serves- Sage

Session Plan

Session 1

 

 

Session 2

 

 

Session 3

Sustainable Development Goals
https://youtu.be/YZqSgguqnXE
https://youtu.be/qAIolKgDPrA

 

 

Session 4

 

 

Session 5

Human Rights
https://youtu.be/nDgIVseTkuE
https://youtu.be/mT1oavOmaYE
https://youtu.be/mXdIs96A6D4

 

 

Session 6

 

 

Session 7

Social Exclusion
https://youtu.be/eejmYz0O3YE

 

Session 8

 

 

Session 9

 

 

Session 10

Practice: Students will work on the effect of development communication in social inclusion

 

 

Session 11

Practice: Students will work on the effect of development communication in social exclusion

 

 

Session 12

Practice: Students will give a presentation on MDGs

 

 

Session 13

Practice: Students will give a presentation on SDGs

 

 

Session 14, 15, 16 & 17

Project: Students will submit a project paper on development communication and its impact on society

 

Session 18

Strategic Approaches to Development Communication
https://youtu.be/-OSVFLZLGig
https://youtu.be/je3kp6VIbJA

 

 

Session 19

 

 

Session 20

In this practice session students will submit an assignment on RTI
Reference:
https://youtu.be/2S3WRH1Fx7Q
https://youtu.be/Zq5zqevl-3w

 

 

Session 21

 

 

Session 22

Grass-root activism
https://youtu.be/OgsEqkGK_-8

 

 

Session 23

 

 

Session 24

Multi-Media Campaigns

 

Session 25

 

 

Session 26

Diffusion of Innovation Theory: The Adoption Curve
Diffusion of Innovation Theory: The "S" Curve
Diffusion of Innovations
https://youtu.be/9QnfWhtujPA
https://youtu.be/NiNoNYLBabA
https://youtu.be/kxVeLlTEgtU

 

 

Session 27

Magic Multiplier
https://www.slideshare.net/TipsDwarka/approaches-development-communication

 

 

Session 28

 

 

Session 29

Paradigms of Development Communication
https://www.youtube.com/watch?v=sNcgeH1PGSs
https://www.slideshare.net/TipsDwarka/theories-and-paradigms-of-development

 

 

 

Session 30

 

 

Session 31

Non-Linear - World System Theory, Marxist Theory
https://youtu.be/sVizOMDs1iU
https://youtu.be/AeLAqo3TADw
https://youtu.be/79gCqjl6ihQ

 

Session 32

 

 

Session 33

Unequal Development
https://youtu.be/9-4V3HR696k

 

 

Session 34

Development Under Development
https://youtu.be/Fk77k-55t6k
https://youtu.be/ovSJQ4GZeHE
https://youtu.be/7dQyBE3VpHE

 

 

Session 35

 

 

Session 36

Alternative Paradigms Participatory, Think local/act Global, Think global/act local
https://youtu.be/6o1le2GesiI
https://youtu.be/msol54Fga6w
https://youtu.be/NiX4zNwWS1w

 

 

 

Session 37

Development Communication- Praxis
https://youtu.be/3cN4yI4VsGA
https://youtu.be/ahPz0bYggcY

 

 

 

Session 38

Community Radio and Development
https://youtu.be/YgEsH1aCU4M
https://www.slideshare.net/Arpita615/community-radio-for-rural-development-issues-and-strategies

 

 

Session 39, 40 & 41

Project: Designing the Message for Print
In this project session students will design a message of development for print

 

 

 

Session 42, 43, 44 & 45

Practice: students will practice, how to create development message

 

 

Session 46

TV and Rural Outreach
https://www.slideshare.net/Shekharpatel11/rural-outreach-ppt

 

 

 

Session 47, 48, & 49

Project: students will work on field for empirical study

 

 

Session 50

Digital Media and Development Communication
https://youtu.be/5mG7cMcK4zk
https://youtu.be/X9zTkGcpeo8

 

 

Session 51, 52, 53, 54 & 55

Practice: students will practice constructing a development communication message

 

 

Session 56,57, 58, 59 & 60

Project: Students will design development message for print

 

 

Session 61

Review Session

Case Studies

Case Studies

Our Main Teachers

Dr. Mohammad Aamir Pasha is working as Assistant Professor in the School of Media & Communication, Centurion University of Technology and Management, Paralakhemundi Campus, Odisha. He has completed M.Phil. from MGAHV, Wardha, Maharashtra, and Ph. D. from Central University of Odisha, India. He has awarded with JRF-MANF Fellowship from Govt. of India for pursuing Ph. […]