Domain Track: Business Analytics

Teacher

Amit Kumar

Category

Domain Courses

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Domain Track Title :Business Analytics

Track Total Credits  BACU2210 (0-12-6)

Courses Division( list all divisions):

  1. Tableau (0-4-0)
  2. Business analytics through Excel (0-4-0)
  3. Google analytics (0-4-0)
  4. Project (0-0-6)

Domain Track Objectives:

  1. To build a strong understanding on the concept of Business analytic
  2. To understand data and to bring meaningful interpretation for decision making.

Domain Track Learning Outcomes:

 

  1. To understand business analytics, by mastering the concept of Google analytics, Excel, Tableau etc.

Domain Syllabus:

 

1.  Tableau (0-4-0)

1.1  Fundamentals of Visualization with Tableau

1.2  Essential design principles for Tableau

1.3  Visual analytics with Tableau

1.4  Creating dashboards and storytelling with Tableau

1.5  Data visualization with Tableau project

 

2. Business analytics through Excel (0-4-0)

2.1 Exploring Data

2.2 Data Wrangling

2.3 Analyzing Data

2.4 Decision Making

 

3.  Google analytics (0-4-0)

3.1 Introducing Google Analytics

3.2 The Google Analytics Interface

3.3 Basic Reports

3.4 Basic Campaign and Conversion Tracking

 

4.  Project

4.1 Customer analysis of a retail company using Tableau

4.2 Product analysis of a retail Company using Tableau

4.3 Preparation of sales Dashboard using Tableau and Excel

Session Plan for the Entire Domain:

List of Projects/ papers/jobs/products to be done in domain:

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