Market Survey and Price Analysis

Course Name: Market Survey and Price Analysis

Code (Credit): CUAB2328 (0-0-2)

Course Objective

The course focuses on delivering the perspective to understand the application of the market research process in framing effective marketing surveys. It aims at imparting knowledge of agricultural prices

Course Syllabus

Marketing research processes. Sources of Data. Conducting Interviews for market survey. Constructing Schedule/Questionnaire. Mechanics of Analysis and Interpretation of Data. Diagrammatic Representation of Research Results. Writing a Report on Market Survey Market information system and marketing research. List of agencies and publications for market information. Appendices used for Market Information Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture. Price Policy in India. Price determination in Agricultural Product. Different Prices in Agriculture. Procedure for determining MSP. Trends in MSP over a decade. Input factor prices in Agriculture. Study of Arrivals and Prices of Major farm products and Trends in Production.

Session Plan

Session - I

Marketing research processes

https://courses.lumenlearning.com/suny-marketing-spring2016/chapter/reading-the-marketing-research-process/

Research Process  (PPT)

Session - II

Sources of Data

Data (PPT)

https://byjus.com/commerce/what-are-the-sources-of-data/

Session - III

Conducting Interviews for market survey

Conducting_Marketing_Research_  (ppt)

https://www.thefarnsworthgroup.com/blog/best-practices-qualitative-research

https://study.com/academy/lesson/using-interviews-to-gather-marketing-research-data.html

Session - IV

Constructing Schedule/Questionnaire.

https://www.slideshare.net/GabrieelaMatos/constructing-and-using-questionnaires-and-interview-schedules

http://ecoursesonline.iasri.res.in/mod/page/view.php?id=65994

Session - V

Mechanics of Analysis and Interpretation of Data.

https://www.studocu.com/row/document/minhaj-university-lahore/research-methodology/data-analysis-and-interpretation-in-research/15329974

Session - VI

Diagrammatic Representation of Research Results.

https://byjus.com/commerce/diagrammatic-presentation-of-data/#:~:text=It%20is%20a%20technique%20of,use%20pictures%20to%20present%20data.

Session - VII

Writing a Report on Market Survey Market information system and marketing research.

https://databox.com/marketing-research-report

https://www.businessplannigeria.com.ng/marketing-information-system-mkis-marketing-research/

Session - VIII

List of agencies and publications for market information.

https://www.meity.gov.in/content/market-research-agencies

Session - IX

Appendices used for Market Information.

https://library.sacredheart.edu/c.php?g=29803&p=185936

Session - X

Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture

http://www.agritech.tnau.ac.in/ta/amis_ta/pdf/rs/Manual_Agricultural_Prices_Marketing.pdf                                                                                                      

https://www.insightsonindia.com/wp-content/uploads/2013/08/agricultural-prices-and-markets-state-of-india-agriculture-report.pdf

https://www.economicshelp.org/blog/23840/economics/what-causes-price-fluctuations-in-agricultural-markets/

Session - XI

Price Policy in India

https://www.economicsdiscussion.net/agricultural-economics/agricultural-price-policy-in-india/21416

https://www.nabard.org/auth/writereaddata/tender/1507223217Paper-1-%20Agri-Price-Policy-Dr.Kumar-&-Mittal.pdf

Session - XII

Price determination in Agricultural Product.

https://www.agricultureinindia.net/price-determination/price-determination-of-agricultural-products-rural-marketing/21051

Session - XIV

Trends in MSP over a decade.

https://timesofindia.indiatimes.com/business/india-business/how-msp-has-changed-in-last-5-years/articleshow/88212997.cms

Session - XV

Input factor prices in Agriculture.

https://unacademy.com/content/kerala-psc/study-material/economy-and-planning/pricing-of-agriculture-inputs-and-outputs/

Session - XVI

Study of Arrivals and Prices of Major farm products and Trends in Production.