Entrepreneurship Development and Business Communication

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Entrepreneurship Development and Business Communication

Entrepreneurship Development and Business Communication

Teacher

Dr. Ashok Kumar

Category

Core Courses

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Course Name : Entrepreneurship Development and Business Communication

Code(Credit) : ASEE3103 (1+1+0)

Programme Outcomes – B.Sc. Agriculture

PO1 : Knowledge Enhancement : Demonstrate knowledge and understanding of essential facts, concepts, principles and theories relating to Soil Science, Agronomy, Horticulture, Genetics and Plant Breeding, Plant Pathology, Entomology and other such areas of agriculture.

PO2 : Professional Enhancement : Understanding the value and processes of life-long learning and professional development.

PO3 : Entrepreneurship Skills : Understanding the processes of setting up and managing viable business ventures.

PO4 : Communication & Extension Skills : Developing appropriate communication skills for effective transfer of knowledge and technologies through extension programs.

Course Objectives

  1. To get acquainted with small scale industries and agricultural industries
  2. To develop the innovativeness among students regarding enterprises
  3. To get acquainted with communication involved in organisations

Course outcome

  1. Students understand with key concepts and processes in entrepreneurships and business development.
  2. Students know the processes in the form of differences between small and large firms, and the economic environment.
  3. Students have knowledge about key debates around entrepreneurship and small businesses.
  4. Students get exposed towards various industries and understand professionalism of industries.
    COs Course Outcome Mapping COs with POs
    CO1 Students gain knowledge and understand of key concepts and processes in entrepreneurship and business development. PO1 (3)
    CO2 Students understand the processes of setting up and managing viable business ventures. PO3 (3)
    CO3 Students develop appropriate communication and extension skills required in entrepreneurship. PO4 (2)
    CO4 Students get exposed towards various industries and understand professionalism of industries. PO2 (2)

Course Syllabus

Theory

Concept of Entrepreneur, Entrepreneurship Development, Characteristics of entrepreneurs; Assessment of entrepreneurship skills, SWOT Analysis & achievement motivation

Entrepreneurial behavior, Government policy and programs and institutions for entrepreneurship development, Entrepreneurial Development Process;

Business Leadership Skills; Communication skills for entrepreneurship development, Developing organizational skill , Developing Managerial skills, Problem solving skill

Time management; Supply chain management and Total quality management, Project Planning Formulation and report preparation; Opportunities for entrepreneurship and rural entrepreneurship.

Practical

Assessing entrepreneurial potential, problem solving ability, managerial skills and achievement motivation, exercise in creativity, time audit, preparation of business plan and proposal writing, visit to entrepreneurship development institute and entrepreneurs.

Suggested Readings

Khanka, S. S. 1999. Entrepreneurship Development. S. Chand and Co., New Delhi.

Sagar Mondal and Ray, G. L. 2003. Text Book of Entrepreneurship and Rural Development. Kalyani Publishers, Ludhiana.

Session Plan

Session 1

Entrepreneur:  Concept, Meaning, Functions of Entrepreneurship

(Concept of entrepreneur, entrepreneurship - Distinction between an entrepreneur and a manager - Management - Management functions – Planning - Organizing - Directing - Motivation - Ordering - Leading – Supervision - Communication and Control)

Notes:

1. Entrepreneur,

 2. Entrepreneurship

3. Lecture 1

4. Youtube link

Suggested Reading: S.S. Khanka book on Entrepreneurship Development pp. 1-17

Session 2

Entrepreneurial competencies

Notes: Entrepreneurial competencies

Characteristics of entrepreneurs - Opportunities for entrepreneurship and rural entrepreneurship - Types of entrepreneurs and functions of entrepreneurship.

Lecture 2

Suggested Reading: S.S.Khanka book on Entrepreneurship Development

t48-56

Session 7

Government policy and programs and institutions for entrepreneurship development 

Suggested Reading from the book of S.S. Khanka from pp- 143-151 &160-169

Session 8

Entrepreneurship Development Programmes

Notes: Entrepreneurship Development Programmes

Suggested Readings: SS Khanka book of Entrepreneurship Development, pp. 61-67

Session 10

Session 12

Session 13

Session 14

Total quality management

Notes: tqm-170101090740

Suggested Reading from the book of S.S. Khanka pp.290-296

Session 15

Project Planning Formulation

Report preparation

Suggested Reading from the book of S.S. Khanka pp- 88-101

Session 17

Rural Entrepreneurship

Suggested Reading from the book of S.S. Khanka pp.24-32

Session 18 (Practical)

Session 20 (Practical)

Session 23 (Practical)

Session 24 (Practical)

Preparation of proposal writing

follow : the book of S.S. Khanka 'Entrepreneurship Development' from pp 93- 96

Session 25 (Practical)

Visit entrepreneurship development institute and entrepreneurs

Suggest reading before visiting any entrepreneurial firm

Question Bank

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Our Main Teachers

Dr. Ashok Kumar

Assistant Professor
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Dr. Ashok Kumar  is working as an Assistant Professor, Department of Agricultural Extension Education, M. S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Odisha. Teaching to UG, PG, Ph.D students and Guiding M.Sc Scholars and Specially acting READY (RAWE & AELP) program Coordinator for 4th year students from last 3 batch. Cleared […]

Dr Prusty, Ph. D. (Extension Education) from Odisha University of Agriculture and Technology, presently working as an Assistant Professor in the Department of Agricultural Extension and Communication, M.S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Gajapati, Odisha, India. He has presented more than ten research papers at national and international conferences. […]

Chitrasena Padhy

Associate Professor
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Chitrasena Padhy has total work experience of 14 years, out of which 7 years in teaching and extension experience as Associate Professor and Head, Department of Agricultural Extension, M S Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Dist: Gajapati, Odisha since 2013. Previously worked as Livelihood Coordinator, Odisha Community Tank Management […]