Course Name: Entrepreneurship Management (Theory)

Code (Credit): CUTM2009 (4-0-0)

Course Objectives

This course is designed to impart knowledge and skills necessary to train the students on entrepreneurship management.

Course Outcomes

Course Syllabus 

Unit I:                                                                                                                         

Conceptual Frame Work: Concept need and process in entrepreneurship development. Role of enterprise in national and global economy. Types of enterprise – Merits and Demerits. Government policies and schemes for enterprise development. Institutional support in enterprise development and management.

Unit II:     

Entrepreneur: Entrepreneurial motivation – dynamics of motivation. Entrepreneurial competency – Concepts. Developing Entrepreneurial competencies - requirements and understanding the process of entrepreneurship development, self-awareness, interpersonal skills, creativity, assertiveness, achievement, factors affecting entrepreneur role.

Unit III:                                                                                                                       

Launching And Organising An Enterprise: Environment scanning –Information, sources, schemes of assistance, problems. Enterprise selection, market assessment, enterprise feasibility study, SWOT Analysis. Resource mobilisation - finance, technology, raw material, site and manpower. Costing and marketing management and quality control. Feedback, monitoring and evaluation.

Unit IV                                                                                                                     

Growth Strategies And Networking: Performance appraisal and assessment. Profitability and control measures, demands and challenges. Need for diversification. Future Growth – Techniques of expansion and diversification, vision strategies. Concept and dynamics. Methods, Joint venture, co ordination and feasibility study.

Unit V                                                                                                                     

Preparing Project Proposal To Start On New Enterprise Project work – Feasibility report; Planning, resource mobilisation and implementation

Recommended Books (Latest Edition):

1. Akhauri, M.M.P.(1990): Entrepreneurship for Women in India, NIESBUD, New Delhi.
2. Hisrich, R.D & Brush, C.G.(1996) The Women Entrepreneurs, D.C. Health & Co., Toranto.
3. Hisrich, R.D. and Peters, M.P. (1995): Entrepreneurship – Starting, Developing and Managing a New Enterprise, Richard D., Inwin, INC, USA.
4. Meredith, G.G. etal (1982): Practice of Entrepreneurship, ILO, Geneva.

Session Plan

Session 1

Conceptual Frame Work: Concept need and process in entrepreneurship development. Role of enterprise in national and global economy

PDF 1.1 Concept need and Process in Entrepreneurship

Session 2

Types of enterprise – Merits and Demerits. Government policies and schemes for enterprise development. Institutional support in enterprise development and management

PDF 1.2 Enterprise and its Type

Session 3

Entrepreneurial motivation – dynamics of motivation. Entrepreneurial competency – Concepts. Developing

PDF 1.3 Govt Policies & Scheme

Session 4

Entrepreneurial competencies - requirements and understanding the process of entrepreneurship development, self-awareness, interpersonal skills, creativity, assertiveness, achievement, factors affecting entrepreneur role

PDF 2.1 Entrepreneurial Motivation

Session 5

Launching And Organising An Enterprise: Environment scanning – Information, sources, schemes of assistance, problems. Enterprise selection, market assessment, enterprise feasibility study, SWOT Analysis

PDF 2.2 Entrepreneurial Competencies

Session 6

Resource mobilisation - finance, technology, raw material, site and manpower. Costing and marketing management and quality control. Feedback, monitoring and evaluation

PDF 2.3 ENTREPRENEURSHIP DEVELOPMENT AND FACTORS

Session 7

Growth Strategies And Networking: Performance appraisal and assessment. Profitability and control measures, demands and challenges

PDF 3.1 LAUNCHING AND ORGANISING AN ENTERPRISE

Session 8

Need for diversification. Future Growth – Techniques of expansion and diversification, vision strategies. Concept and dynamics. Methods, Joint venture, co-ordination and feasibility study

PDF 3.2 RESOURCE MOBILIZATION

Session 9

Preparing Project Proposal To Start On New Enterprise Project work

PDF 4.1 Preparing Project Proposal To Start On New Enterprise Project work

Session 10

Feasibility report; Planning, resource mobilisation and implementation

PDF 4.2 Feasibility report; Planning, resource mobilisation and implementation