Course Objectives

• The course will provide students an understanding of the relationship between globalization and media
• It will help them to understand the present situation of media business.
• It will help them to understand the media business and regional alternatives
• The course will provide them an understanding about the role of culture in global media scenario

Learning Outcomes

After learning this course students will be able to:

• Understand the functioning of global media business.
• They will know about the new global media scenario.
• They will understand the impacts of different issues on global media scenario
• They will be able to know about the global media culture

Course Syllabus

Module-I: Media and Globalisation

Globalisation : barrier–free economy, multinationals and development, Technological advances, telecommunication, Globalization of TV formats, Global networks: information society, network service economy, movement of intangibles

Module-II: Media and the Global Market

Trans-world production chains and BPOs /Call Centers, Media conglomerates and monopolies: Ted Turner/Rupert Murdoch, Global and regional integrations: Zee TV as a Pan-Indian Channel, Entertainment: Local/ Global/Hybrid - KBC/Big Boss/Others?

Module-III: Global Conflict and Global Media

World Wars and Media Coverage-the rise of Radio-propaganda and persuasion, The Gulf Wars: CNN’s satellite transmission embedded Journalism, 9/11 and implications for the media, 26/11 and implications for the media

Module-IV:Ideology, Culture and Globalisation

Cultural politics: media hegemony and legitimation of media driven global cultures, homogenization, the English language, Rise of Regional Initiatives: Al-Jazeera, Hacking; WikiLeaks, Media Executions, Freedom of Expression debates

Projects

• Freedom of Press
• Media Trials
• Technology and Globalization
• Media and Globalization
• Media Conglomerates

Indicative Reading List

• Choudhary, Kameswar (ed) Globalisation, Governance Reforms and Development in India, Sage, New Delhi
• Kamalipor, Yahya R. Globalization of Corporate Hegemony , New York Press
• Monroe, Price. Media Globalisation’ Media and Sovereignity, MIT press, Cambridge, 2002
• Kamalipor, Yahya R and Snow Nancy ,War, Media and Propaganda, Rowman and Littlefield Publication
• Patnaik, B.N &ImtiazHasnain(ed) Globalisation: language, Culture and Media, Indian Institute of Advanced Studies, Shimla, 2006
• Singh, Yogendra . Culture Change in India: Identity and Globalisation, Rawat Publication, New Delhi, 2000
• Thussu, Daya Kishan Continuity and Change , Oxford University Press
• Unesco Publication, Communication and Society, Today and Tomorrow “Many Voices One World”
• Yadava, J.S. Politics of news, Concept Publishing and Co
• Zelizer Barbie and Allan Stuart, Journalism after 9/11, Routledge Publications

Note: All practice and Project sessions are of 2 Hours

Session Plan

Session 1

Globalization

https://www.slideshare.net/sanket394/globalisation-38779579

https://www.youtube.com/watch?v=Xc0bR9tiDyU

Session-2

Globalization

In this session students will be engaged in a group discussion on different aspects of globalization as a phenomena

https://www.slideshare.net/sanket394/globalisation-38779579

https://www.youtube.com/watch?v=Xc0bR9tiDyU

Session-3

Globalization

In this session students will submit a project on discussing different aspects of globalization

https://www.youtube.com/watch?v=Xc0bR9tiDyU

https://www.slideshare.net/sanket394/globalisation-38779579

Session-4

Media and Globalization

In this session students will be engaged in a group discussion on Media and Globalization and their interrelationships and impacts

https://www.slideshare.net/kartikganga/role-of-media-and-technology-in-globalization?qid=63de8fc8-e7a1-4190-b94c-d9bb2c2aead5&v=&b=&from_search=1

https://www.slideshare.net/carolinamatos3538/wk-20-media-and-globalization-17502722

https://www.youtube.com/watch?v=amzcVwKE3Oc

Session-5

Media and Globalization

In this session  students will submit a project on media and globalization

https://www.slideshare.net/carolinamatos3538/wk-20-media-and-globalization-17502722

https://www.youtube.com/watch?v=amzcVwKE3Oc

https://www.slideshare.net/kartikganga/role-of-media-and-technology-in-globalization?qid=63de8fc8-e7a1-4190-b94c-d9bb2c2aead5&v=&b=&from_search=1

Session-6

Globalization and Barrier Free Economy

https://www.youtube.com/watch?v=jjr4czDkDEE

Session-7

Globalization and Multinationals and Development

https://bit.ly/2BOtKfG

https://www.youtube.com/watch?v=evjG5voVSFk

Session-8

Globalization and Multinationals and Development

In this session students will submit a project on globalization and multinationals and development and its impacts

https://www.youtube.com/watch?v=evjG5voVSFk

https://bit.ly/2BOtKfG

Session-9

Technological Advances and Globalization

In this session students will be engaged in a group discussion on Technological advances and Globalization

https://www.youtube.com/watch?v=A31F8AONNxE

https://bit.ly/2BGXY4z

Session-10

Technological Advances and Globalization

In this session  students will submit a project on technological advances and globalization

https://www.youtube.com/watch?v=A31F8AONNxE

https://bit.ly/2BGXY4z

Session-11

Globalization and Telecommunication

In this session students will be engaged in a group discussion on Globalization and Telecommunication

https://bit.ly/3eKZEZu

https://www.youtube.com/watch?v=DESE8x3p8Z0

Session-12

Globalization of TV formats

http://rrhumanities.ru/en/journal/article/142/

https://www.youtube.com/watch?v=Lmj9c25VcQs

Session-13

Global Networks: Information Society

https://www.youtube.com/watch?v=2nxDkbLRRpw

https://en.wikipedia.org/wiki/Information_society

Session-14

Global Networks: Information Society

In this session students will be engaged in a group discussion on Global Networks: Information Society

https://www.youtube.com/watch?v=2nxDkbLRRpw

https://en.wikipedia.org/wiki/Information_society

Session-15

Network Service Economy

https://www.slideshare.net/zomboy/network-economy-4822785

Session-16

Trans-World Production Chains and BPOs

https://bit.ly/2VpSNg9

Session-17

Call Centers

https://bit.ly/2CE7yp5

Session-18

Media Conglomerate

https://en.wikipedia.org/wiki/Media_conglomerate

https://www.youtube.com/watch?v=7KVaQnMQ50Q

Session-19

Media Conglomerate

In this session  students will submit a project on Media Conglomerates

https://en.wikipedia.org/wiki/Media_conglomerate

https://www.youtube.com/watch?v=7KVaQnMQ50Q

Session-20

Media Conglomerate

In this session students will be engaged in a group discussion on Media Conglomerates and their impacts

https://www.youtube.com/watch?v=7KVaQnMQ50Q

https://en.wikipedia.org/wiki/Media_conglomerate

Session-21

Media Monopolies

https://www.slideshare.net/MichaelEllis13/media-monopolies

https://www.youtube.com/watch?v=nh6Hf5_ZYPI

Session-22

Media Monopolies

In this session students will be engaged in a group discussion on Media Monopolies

https://www.youtube.com/watch?v=nh6Hf5_ZYPI

https://www.slideshare.net/MichaelEllis13/media-monopolies

Session-23

Ted Turner

https://en.wikipedia.org/wiki/Ted_Turner

Session-24

Rupert Murdoch

https://en.wikipedia.org/wiki/Rupert_Murdoch

Session-25

Zee TV as a Pan-Indian Channel

https://en.wikipedia.org/wiki/Zee_TV

Session-26

Entertainment: Local/ Global/Hybrid

https://www.youtube.com/watch?v=Lmj9c25VcQs&t=120s

https://www.ukessays.com/essays/media/effects-of-globalization-on-media-media-essay.php

Session-27

KBC

In this session students will be engaged in a group discussion on KBC

https://en.wikipedia.org/wiki/Kaun_Banega_Crorepati

Session-28

Big Boss  

In this session students will be engaged in a group discussion on Big Boss 

https://en.wikipedia.org/wiki/Bigg_Boss

Session-29

World war and Radio Propaganda

https://en.wikipedia.org/wiki/Radio_propaganda

https://www.youtube.com/watch?v=aD6zpu0H6d4

Session-30

World war and Radio Propaganda

In this session students will be engaged in a group discussion on World war and Radio Propaganda

https://www.youtube.com/watch?v=aD6zpu0H6d4

https://en.wikipedia.org/wiki/Radio_propaganda

Session-31

The Gulf Wars: CNN’s Satellite Transmission

https://en.wikipedia.org/wiki/Media_coverage_of_the_Gulf_War

https://www.youtube.com/watch?v=5fsVu3ulW7E

Session-32

Embeded Journalism

https://bit.ly/38aMvq6

https://www.youtube.com/watch?v=zZ6fqV2jdMM

https://www.youtube.com/watch?v=IEcC-QkEXv4

Session-33

9/11 and Implications for the Media

In this session students will be engaged in a group discussion on 9/11 and its Implications for the Media

https://bit.ly/3g5cOAu

Session-34

26/11 and Implications for the Media

In this session students will be engaged in a group discussion on 26/11 and Implications for the Media

https://www.orfonline.org/expert-speak/2611-and-the-media-where-were-the-protocols-45705/

Session-35

Media Hegemony

https://bit.ly/3iaUd7U

https://www.youtube.com/watch?v=GNJdcTXQlQc

Session-36

Media Hegemony

In this session students will be engaged in a group discussion on Media Hegemony

https://bit.ly/3iaUd7U

https://www.youtube.com/watch?v=GNJdcTXQlQc

Session-37

Legitimization of Media Driven Global Cultures

In this session students will be engaged in a group discussion on Legitimation of Media Driven Global Cultures

https://bit.ly/2BGFSj0

https://www.youtube.com/watch?v=ZpjWioF6iMo

Session-38

Homogenization and  the English language

In this session students will be engaged in a group discussion on Homogenization and  the English language

https://bit.ly/2YDHEdK

Session-39

Aljazeera  as a Regional Media Initiative

In this session students will be engaged in a group discussion on Aljazeera  as a Regional Media Initiative

https://en.wikipedia.org/wiki/Al_Jazeera_Media_Network

Session-40

Wikileaks

In this session students will be engaged in a group discussion on work and impacts of Wikileaks

https://wikileaks.org/+-Intelligence-+.html

Session-41

Media Trials

https://www.youtube.com/watch?v=b1gqQsmi3Lc

https://www.lawctopus.com/academike/media-trials-india/

Session-42

Media Trials

In this session students will be engaged in a group discussion on Media Trials

https://www.youtube.com/watch?v=b1gqQsmi3Lc

https://www.lawctopus.com/academike/media-trials-india/

Session-43

Media Trials

In this session  students will submit a project on media trials and its different aspects

https://www.lawctopus.com/academike/media-trials-india/

https://www.youtube.com/watch?v=b1gqQsmi3Lc

Session-44

Freedom of Press

https://www.youtube.com/watch?v=p2Jakpyw8dg

http://www.legalservicesindia.com/article/217/Freedom-of-Press-In-India.html

Session-45

Freedom of Press in India

In this session students will be engaged in a group discussion on  Freedom of Press in India

https://www.youtube.com/watch?v=p2Jakpyw8dg

http://www.legalservicesindia.com/article/217/Freedom-of-Press-In-India.html

Session-46

Freedom of Press

In this session  students will submit a project on Freedom of Press

http://www.legalservicesindia.com/article/217/Freedom-of-Press-In-India.html

Case Studies

Case Studies