Graphic Designing & Visual Images


Saban Kumar Maharana


Core Courses

Course Attendees

Still no participant

Course Reviews

Still no reviews

Course Name :

Graphic Designing & Visual Images

Code(Credit) : C UTM1269 (0-4-2)

Course Objectives

  • This course enables students to gain broad-based knowledge on a variety of design communications disciplines, including advertising, branding, visual identity, packaging and design management.
  • Develops students conceptual and idea generation abilities to produce innovative and effective communication products through print and electronics mediums.
  • The design management module arms the students with a serious understanding of business management thinking and deployment of business strategies in the competitive marketplace.

Learning Outcomes

  • Create effective print and digital communications, and user experiences through the application of theories, tools and best practices in the field.
  • Exhibit a thoughtful application of the elements and principles of visual design, colour theory, information hierarchy and typography to successfully communicate narratives, concepts, emotions and identities across a variety of media.
  • Demonstrate critical thinking and problem-solving skills for project planning, design, and creation.
  • Participate as a team member to make collaborative decisions toward shared objectives with civility, interpersonal skills and professionalism.
  • Explain how design enhances viewer comprehension in extracting meaning from designed elements.
  • Interpret the ethical, environmental, legal, or social effects of designed works on the larger global community.
  • Relevant tools and technologies include drawing, offset printing, photography and time-based and interactive media (film, video, computer multimedia).

Course Syllabus

Module - I

Communication and Graphics

  • Principle and theory of Design and Graphics
  • Layout: Concepts and Types
  • Working with Colour: Theory of Colours
  • Pixel and Resolution : Vector and Bitmap Graphics

Module - II

Digital Images

  • Working with Images
  • File Formats of Images
  • Editing Images, Morphing and Manipulation
  • Creating Special Effects

Module - III

Working with Software for Visual Imaging

  • Adobe Photoshop
  • Corel Draw
  • Adobe InDesign
  • Using Image for Motion and Video Graphics

Module - IV


  • Book Cover
  • Posters
  • Tabloid


  • White Alex W, The Elements of Graphic Design (Second Edition). 17
  • Hearn D. & Baker P. M. Computer Graphics, Prentice – Hall, New Jersey, 2001.
  • Villamil, John & Molina, Louis. Multimedia: An Introduction, Prentice – Hall, New Delhi, 2001.

Session Plan

Session 1

Understand the ten basic design principles: Balance, Proximity, Alignment, Visual Hierarchy, Repetition, Contrast, Colour, Negative Space, Typography, Rules.



Video File: Understand the ten basic design principles

Session 2

Concepts and types of layout: Mondrian Layout, Circus Layout, Multipanel Layout, Silhouette Layout, Big-Type Layout, Alphabet-Inspired Layout.



PDF: Layout principle

Session 3

The fundamentals of understanding colour theory, Understand Pixels, Resolution, Differences between bitmap and vector.



Video File: The fundamentals of understanding colour theory

Session 4

Working with Images, File Formats of Images, Editing Images, Morphing and Manipulation, Creating Special Effects.



Session 5

Introduction to Adobe Photoshop: Tools, Control Panels, Opening New Files, Saving Files, Applications Bar, Options Bar, Creating and Viewing a New Document, Setting Preferences, Resizing & Cropping Images, Adjusting Canvas Size and Canvas Rotation.



Video File:Introduction to Adobe Photoshop

Session 6

Working with Basic Selections, Selecting With the Elliptical Marquee Tool, Using the Magic Wand and Free Transform Tool, Selecting with the Regular and Polygonal Lasso Tools, Combining Selections, Using the Magnetic Lasso Tool, Using the Quick Selection Tool and Refine Edge.



Video File:Basic Selection Tools

Session 7

Getting Started With Layers, Understanding the Background Layer, Creating, Selecting, Deleting Layers, Locking and Merging Layers, Introduction to Layer Style, Blending Modes, Opacity and Fill



Video File:Getting Started With Layers

Session 8

Using the Brush Tool, Creating and Working with Brushes, Using the Pencil and Eraser Tools, Photo Retouching, The Red Eye Tool, The Clone Stamp Tool, The Patch Tool, The Healing Brush Tool, The Spot Healing Brush Tool.



Video File:Using the Brush Tool

Session 9

Working with the Pen Tool, Understanding Paths, Creating Straight & Curved Paths, Creating a Clipping Path, Creating Special Effects, Getting Started with Photoshop Filters, Smart Filters.



Video File:Working with the Pen Tool

Session 10

Introduction to InDesign Tools, The Document Window, Using Guides, Viewing Modes, Working with Panels, The Tools Panel, Managing Panels, Working with the Control Panel, Saving your Workspace.



Video File:Introduction to InDesign Tools

Session 11

Applying Paragraph Styles, Applying Character Styles, Applying Object Styles, Working with Graphics, Placing Graphics, Positioning Graphics within a Frame, Applying Text Wrap, Understanding Layers, Applying Effects.



Video File:Applying Paragraph Styles

Session 12

Building Documents with Master Pages, Creating Custom Page Sizes, Creating a New Custom-sized Document, Creating and Formatting Master Pages, Adding Automatic Page Numbering, Adding Layout Pages, Adding Images and Text to the Master Frames, Applying Master Pages to Multiple Pages.



Video File:Master Pages

Session 13

Working with Text and Type, Adding Text to your Document, Creating a Text Frame, Changing Character Attributes, Changing Font and Type Styles, Adjusting Size, Adjusting Line Spacing, Adjusting Character Spacing




Session 14

Checking and correcting spelling, Finding and changing text and text attributes, Adding words to the dictionary, Checking spelling as you type, Automatically correcting spelling, Drag-and-drop text editing.



Video File:Checking and correcting spelling

Session 15

Text frame options, Adjusting text inset, Vertically aligning text, Importing text, Using styles to format text, Creating a headline and Applying a style, Type on a path, Importing text from Microsoft word.



Session 16

Working with tables, Creating new tables, Copying and pasting table information, Converting text to a table and a table to text, Importing a table.



Video File:Working With Tables

Session 17

Changing Row Height, Editing the Border, Formatting Rows and Columns, Formatting Cells and Text, Resetting the Cell Styles within a Table, Text Alignment and Inset within a Cell, Formatting Text within a Cell and saving Paragraph Styles, Merging Cells, Defining a Header Cell, Setting Column and Row Dimensions, Setting a Fixed Row Height, Setting Column width.



Session 18

Using Effects, Creative Effects, Applying Opacity to Objects, Drop Shadow, Adjusting Effects for Objects, Bevel and Emboss, Object Styles with Effects, Basic Feather, The Gradient Feather Tool, Converting Text to a Path, Applying Blending Modes to Objects,  Applying an Alpha Channel Selection, Applying a Path Selection.



Session 19

Understanding the Interface, Introduction to CorelDraw Tools, Using rulers, grids and guidelines. Navigating a multi-page document, Master Layer and Page Numbering, Understanding File Formats, Starting with a template.



Video File:Introduction to CorelDraw Tools

Session 20

Understanding the tools, Using the Pick Tool, Zoom Tool and Hand Tool, Creating a basic shape, Interactive Drop Shadow, Interactive Contour, The Blend Tool, The Distort Tool, The Envelope Tool, The Extrude Tool, Interactive Transparency, The Eyedropper Tool.



Session 21

Understanding Color, Color Palettes, Working with object, Weld, Trim and Intersect, Grouping and Ungrouping, Aligning Objects, Setting the order, Understanding Font Types, Working with bitmaps, Cropping and resizing images. Import/Export Overview,  Export a File.



Video File:Creating a Color Palette

Session 22

Book Cover: Principles of pairing fonts, Design tips for fiction and non-fiction book cover, Font effect and customization



Session 23

Posters: Making the dou tone effect, Adjusting the RGB curves, Typographic poster design guide.



Session 24

Tabloid: Sketch it out, Use Eye-catching headlines, Allow face tender article to modify beneath the fold, Divide Tabloid into sections, Add plateau of contents.



Case Studies

Case Studies

Recent Comments

    Our Main Teachers

    Mr. Saban Kumar Maharana, Assistant Professor in School of Media and Communication, Centurion University of Technology and Management, Bhubaneswar, Odisha, He has completed M.Phil. from Madurai Kamaraj University, Madurai, He has more than 5 years of experience in the field of TV Graphics and Animation in the leading channel in Odisha. Earlier he had worked […]