Course Objectives

• Understand the analytical problems in real-world scenarios
• Define effective objectives for analytics projects
• Understand different types of data
• Understand the importance of data visualization to help make more effective business decisions

Learning Outcomes

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Course Syllabus

Module 1: Data Analytics Overview
Introduction to Data Analytics, Latest Trends in Data Analytics, Dealing with different types of data, Use of Data Analytics in various Sectors.

Module 2: Implications of Data Analytics
Social Media & Entertainment, E-Commerce Industry, Education Industry , Healthcare Industry, Disaster Management

Session Plan

Session 1

Introduction to Data Analytics
https://www.youtube.com/watch?v=59SFeXcRpLE

Career in Data Analytics
https://www.youtube.com/watch?v=a6NesTcacXE

Session 2

Latest Trends in Data Analytics 2020
https://www.youtube.com/watch?v=9POGzToiYCY

Data Analytics in Real Life
https://www.youtube.com/watch?v=BfoJgoItd4M

Session 3

Social Media
https://www.youtube.com/watch?v=1fg58Kjkme4

Media & Entertainment
https://www.youtube.com/watch?v=kOJsjKSkpEs

Session 4

E-Commerce
https://www.youtube.com/watch?v=qsUd_uxhtuU

Data Driven Education
https://www.youtube.com/watch?v=L3eO8gYmWCc

Session 5

Healthcare
https://www.youtube.com/watch?v=2Gl3gjJFNTM

Disaster Management
https://www.youtube.com/watch?v=wcqPoCaW2e0

Session 6

Student Presentations on "Applications of Data Analytics"

Session 7

Research project on how Amazon India uses Data Analytics to automate the process of product recommendations for their customers.

Student Presentations

Session 8

Research project on how Flipkart decides the pricing for various upcoming clothes during their BBDS (Big Billion Day Sale). Compare strategies for the last five years.

Student Presentations

Case Studies

Case Study 1

Demand Positioning & Segmentation by Uber India.
https://www.youtube.com/watch?v=O76A0FIFdqs

Case Study 2

Increasing Customer Engagement by E-Commerce.
https://www.youtube.com/watch?v=tDEZms1GxHE

Case Study 3

CropIn Technology Solutions improving Farmer's lives by using Data Analytics
https://www.youtube.com/watch?v=DLU78616Wdk

Case Study 4

Flipkart using Data Analytics for product recommendation
https://www.youtube.com/watch?v=WKrtB0fQdOA

Case Study 5

Government driving Economy using Data Analytics
https://www.youtube.com/watch?v=gbAtOC35vBw