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Module 1: Data Analytics Overview
Introduction to Data Analytics, Latest Trends in Data Analytics, Dealing with different types of data, Use of Data Analytics in various Sectors.
Module 2: Implications of Data Analytics
Social Media & Entertainment, E-Commerce Industry, Education Industry , Healthcare Industry, Disaster Management
Student Presentations on "Applications of Data Analytics"
Research project on how Amazon India uses Data Analytics to automate the process of product recommendations for their customers.
Research project on how Flipkart decides the pricing for various upcoming clothes during their BBDS (Big Billion Day Sale). Compare strategies for the last five years.
Case Study 1
Demand Positioning & Segmentation by Uber India.
Case Study 2
Increasing Customer Engagement by E-Commerce.
Case Study 4
Flipkart using Data Analytics for product recommendation
Case Study 5
Government driving Economy using Data Analytics