Introduction to Social Media
Teacher
Dr. Mohammad Aamir Pasha
Category
Core Courses
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Course Name : Introduction to Social Media
Code(Credit) : CUMC2382(1-3-2)
Course Objectives
- This paper will provide a basic understanding of modern social media communication, its management and influences on society
- This paper also provides how to set up a blog, youtube channel and social media profile and its analysis
- This paper will provide a well understanding of social media
Learning Outcomes
- After completing the paper students will gain a basic understanding of social media and its functioning
- After completing this paper, students will able to work on social media
- They will capable of set up a YouTube channel
- After the complete students will set up a WordPress blog and familiar in SEO
Course Syllabus
Module-I
Introduction to Social Media, History of Social Media, Aggregators, Google Alerts, Blogs.
Module-II
Creating content, Managing content programs, The Legal side of Social media, Copyright and Trademark Implications.
Module-III
Blogs, Blogger, Word press: Set-up, Services, Influencers, Who are they? How to find them, How to use them to benefit your brand, Podcasting: Creation, Hardware, software, Facebook: Creating groups and pages, Tips and Guides, Posts, Paid Promotion, Ads, Contests.
Module-IV
YouTube: Long-form video platforms, Setting up a channel, Managing Content, Twitter: Set-up and usage, Tips and Tricks, LinkedIn: Tips and Guides, Review of profiles.
Module-V
SEO, What is it? How it is determined, How to affect it, Google’s role.
Project
Set up YouTube Channel.
Facebook & Twitter page set up.
Publish a blog on Wordpress.
Reference Books:
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing - Lee Odden by John Wiley & Sons
The Huffington Post Complete Guide to Blogging- Editors of Huffington post- Simon & Schuster
How to Become a Youtube Superstar: Quick Start Guide- Htebooks – By Create space Independent Pub
Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive Roi
Session Plan
Session 2
Aggregators, Google Alerts, Blogs
Session 3
Creating Content, Managing Content Programs
Session 4
Students will submit assignments for online content.
Session 5
The Legal side of Social media, Copyright and Trademark Implications.
Session 6
Students will submit assignment and PPT on Legal Side on Social Media.
Session 8, 9, 10 & 11
Practice: Students will present PPT on the topic of Copyright and Trademark Implications with different aspects on it.
References:
Click Here
Click Here
Session 12, 13, 14, 15 & 16
Practice: Blogs, Blogger, Word press: Set-up, Services, Influencers, Who are they? How to find them, How to use them to benefit your brand.
Session 17, 18, 19 & 20
Practice: Students will prepare content for blog.
Session 21, 22, 23, 24 & 25
Project: Blog Set-up
Click Here
Session 26, 27 & 28
Practice: Blog review session.
Session 29, 30, 31 & 32
Blog Presentation: Students will present their work on Blog and they will explain how their blog delivers specific information or content.
Session 33
Podcasting: Creation, Hardware, Software,
Session 34, 35 & 36
Practice: Facebook: Creating groups and pages,
Tips and Guides, Posts, Paid Promotion, Ads, Contests
Click Here
Session 37, 38 & 39
Practice: Students will prepare an assignment on Podcast, Facebook page & Ad
Session 40, 41 & 42
Project: Students will present project work on Podcast, Facebook
Session 43, 44 & 45
Project Review Session: It will analyse the project related to the subject.
Session 46, 47, 48, 49 & 50
YouTube: Long-form video platforms, Setting up a channel,
Session 51, 52, 53, 54 & 55
Create YouTube Channel with Key Optimisation
Click Here
Session 55, 56 & 57
Managing Content on YouTube: Link-1, 2
Session 58, 59 & 60
YouTube content through mobile phone: Click Here
Session 61 & 62
Project: Students will prepare screening sessions for the YouTube channel.
Session 63 & 64
Project Review Session
Session 66
Twitter: Set-up and usage, Tips and Tricks,
Session 67 & 68
How to create a Twitter account for your business - 1,
How to create a Twitter account for your business - 2
Session 69 & 70
LinkedIn: Tips and Guides, Review of Profiles
LinkedIn Profile Review: Click Here
Session 71
What is SEO and How Does it Work?
Session 72
SEO, What is it? How it is determined, How to affect it, Google’s role
Session 73
SEO Tutorial
Session 74
Social media: How does it affect SEO? : Click Here
Session 75
Practice: Students will install and work on SEO tools for Search Engine Optimization.
Our Main Teachers
Dr. Mohammad Aamir Pasha is working as Assistant Professor in the School of Media & Communication, Centurion University of Technology and Management, Paralakhemundi Campus, Odisha. He has completed M.Phil. from MGAHV, Wardha, Maharashtra, and Ph. D. from Central University of Odisha, India. He has awarded with JRF-MANF Fellowship from Govt. of India for pursuing Ph. […]