Course Objectives

• To orient students on the importance of knowledge and skills on various management functions, as applicable to extension organizations
• Discuss ways of running extension services as managers of agri-ventures
• To develop capacities for becoming effective managers of agri-ventures

Learning Outcomes

• Turn good managers of extension and advisory services including agri-ventures, FPOs, cooperatives etc.
• understand the key business skills needed for managing agribusinesses and managing the value chains
• critically evaluate the Management functions to make extension systems efficient by applying management principles and good practices of effective management

Course Syllabus

UNIT I

Management- An Over view: Management and importance; Extension management   –   Meaning, concept, nature   and and importance; and theories of management. Management, administration and supervision - meaning, definition and scope; Approaches to management, Principles, functions and levels of management; Qualities and skills of a manager; Interpersonal relations in the organization; Reporting and budgeting

UNIT II

Extension Management in public, private sector and other sectors: Extension management (POSDCORB) in public sector, Department of Agriculture, Agricultural Technology Management Agency (ATMA), Krishi Vigyan Kendra (KVK), SAUs, ICAR Institutes, Private sector, Cooperatives, NGOs, FPOs etc. Organisational Structure, Relations between different units- Challenges in management. Decision making – Concept, Types of decisions, Styles and techniques of decision making, Steps in DM Process, Guidelines for making effective decisions; Human Resource Management: Manpower planning, Recruitment,   Selection,   Placement and Orientation, Training and Development; Dealing with fund and staff shortages in  different  extension  organizations  (KVK,  ATMA  etc.);  Leadership  –  Concept, Characteristics, Functions, Approaches to leadership, Leadership styles; Authority and responsibility, Delegation and decentralization, line and staff relations; Challenges of co-ordination in extension organizations; Managing interdepartmental coordination and convergence between KVK, ATMA and line departments; Coordinating pluralism in extension services; Challenges in managing public-private partnerships (PPPs) at different levels in agricultural development in general and extension in particular; Performance appraisal – Meaning, Concept, Methods.

UNIT III

Motivation and Communication: Managing work motivation – Concept, Motivation and Performance, Approaches to motivation, team building; Organizational Communication – Concept, Process, Types, Networks, Barriers to Communication; Mentoring, Time management, Team work and team-building strategies; Modernization of information handling

UNIT IV

Supervision and Control: Supervision – Meaning, Responsibilities, Qualities and functions of supervision, Essentials of effective supervision; Managerial Control – Nature, Process, Types, Techniques of Control, Observation, PERT and CPM, Management Information Systems (MIS): Concept, tools and techniques, MIS in extension organizations.

Practical

• Simulated exercises on techniques of decision making
• Study the structure and function of agro-enterprises, Designing organizational structure/ organograms.
• Group activity on leadership development skills
• Simulated exercise to understand management processes
• Field visit to extension organizations (ATARI, KVKs, NGOs), FPOs, dairy cooperatives to understand the functions of management
• Practical exercises on PERT & CPM
• Group exercise on development of short term and long-term plans for agro- enterprises
• Developing model agriculture-based projects including feasibility study, financial planning and cost-benefit analysis

Session Plan

Session 1

Management and importance; Extension management   –   Meaning, concept, nature   and importance; theories of management.

Session 2

Management, administration and supervision - meaning, definition and scope;

Session 3

Approaches to management, Principles, functions and levels of management;

Session 4

Qualities and skills of a manager; Interpersonal relations in the organization;

Session 5

Session 3

Approaches to management, Principles, functions and levels of management;

Case Studies

Case Studies