Course Objectives

• To develop the ability of analyzing and understanding business situations in which entrepreneurs act and to master the knowledge necessary to plan entrepreneurial activities
• Key concepts underpinning entrepreneurship and its application in the recognition and exploitation of product/ service/ process opportunities
• Key concepts underpinning innovation and the issues associated with developing and sustaining innovation within organizations

Learning Outcomes

• Respond positively and effectively to problems in unfamiliar contexts
• Apply new ideas, methods and ways of thinking
• Engage with a range of stakeholders to deliver creative and sustainable solutions to specific problems

Course Syllabus

Entrepreneurship Walk Thru

Introduction to Ent.,Different types of Entrepreneurship (Indian Context/World context);, Briefing on Innovation, Scope and Opportunity for Ent. Development, Idea selection, Entrepreneurship Life Cycle

Idea Assessment and Market Potential

Sources of new Business Ideas and evaluating Ideas (Assessing feasibility of a new venture, Assessment of market demand for potential product(s) of interest, Branding, Advertising & Publicity,

Business Plan Development 

General considerations, Business plan - Do’s and don’ts, How to write Business proposal, Checklist for Business proposal writing, Deficiencies in start-up Business Plan

Finance & legal

Sources of Financial help to start new Venture, support under different Govt. schemes, Incubation support schemes from Technology Business Incubator, About Angel Investors and Venture Capitalist ,A brief ideas on how and at what stage one should approach them VCs and AI, Approach to Banks, Company Registration, Type of Company,,Regulations like licence and permits from related authorities, Pollution Controlling measures

Intellectual Property Right (IPR) 

Patents, trademarks and copy rights, how to protect in ideation stage,Technology Transfer, Certifications & different kinds

Pitching, Funding & Term-sheets

Framing the pitch;Mapping the fund requirements;Knowing Termsheets and types of term sheets (CCPS, CCDS, Equity, Debt etc.); negotiating the Termsheets;

Session Plan

Session 1

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Session 2

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Case Studies

Case Studies