Course Objectives

• To introduce the 'World Wide Web' to the learners.

• To impart knowledge in 'Developing Content' for websites.

• To develop technical writing skill of the learners.

• To impart knowledge of the 'Website'.

Learning Outcomes

• After successful completion of the course the learners will be able to understand the technology and content of the world wide web.

• They will be able to develop contents on web copy writing, digital news writing for various type of web sites.

• Learners will be able to write E-books, Blogs, E-Commerce content.

• Learners will be able to develop perception of branding, promotion and distribution by visualization by successful delivery through the web content.

Course Syllabus

MODULE-I

Introduction to World Wide Web, Theory of the Internet Technology, Introduction to Web Content Development

MODULE-II

Web Copy Writing, Digital News Writing, Content Creation for different types of websites

MODULE-III

Website Concepts, Theme, Colour, Branding

MODULE-IV

Developing E-Books, Blogs, E-Commerce Content

MODULE-V

Website Types, Features, Characteristics, Website Coding

Reference

Applen, JD. Writing for the Web: Composing, Coding and Constructing Websites. New York: Routledge, 2013.

Brian, Carroll. Writing and Editing for Digital Media. New York: Routledge, 2017.

Kapczynski, Adrian and Tkacz, Ewaryst. Internet - Technical Development and Applications. Heidelberg: Springer, 2009.

Evaluation

As per the central QA policy.

Session Plan

Session 1

Introduction to Web Content Development.

Why the 'Web Content'?

Web Content Writing

[Theory]

Session 2

Types of Web Content

Types of Web Content

[Practical]

Session 3

Standardization of Web Content.

Guidelines to Develop Web Content.

web-content-guidelines

Session 4

Introduction to Internet

Introduction_to_Internet_Inter

Session 5

Introduction to Internet Technology

NPTEL visit http://nptel.iitm.ac.in

[Practical]

Session 6

Web Copy Writing

Web Content Writing

[Practical]

Session 7

Digital News Writing

How to write Digital Media Techniques

[Practical]

Session 8

Types of Web Site

Web Site Basics

[Practical]

Session 9

Web Content: Writing for Different Types of Web Site

Web Content Strategy

[Practical]

Session 10

Web Site Concepts

Overview of Web Design Concepts

[Practical]

Session 11

Web Site Concepts

Overview of Web Design Concepts

[Practical]

Session 12

Theme, Colour, Branding

Website Colour Schemes

[Practical]

Session 13

Developing E Books

E Book Initiatives

E Books 'Aston University' Library Services

[Practical]

Session 14

Developing E Books

E Book by Flip Builder

[Practical]

Session 15

Writing Blog

Introduction to Blogging

Write a Great Blog Post

[Practical]

Session 16

Developing Content for Blog

Creating Web Site

Blogging and Posting in Wordpress

[Practical]

Session 17

Developing E Commerce Content

Introduction to E Commerce

[Practical]

Session 18

Developing E Commerce Content

https://eu.textmaster.com/ecommerce-content-writing-services/

[Practical]

Session 19

Web Site Types and Features

Introduction to Web Design

[Practical]

Session 20

Website Characteristics

Introduction to Website Coding

Introduction to Web Design

[Practical]

Case Studies I

Writing and Designing a Blog by Using Wordpress

[Project]

Case Studies II

Writing a full length E Book and uploading in Website

[Project]