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Sarat Kumar Jena


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Course Name : Web Content Development

Code(Credit) : CUMC2381 (0-3-3)

Course Objectives

  • To introduce the 'World Wide Web' to the learners.

  • To impart knowledge in 'Developing Content' for websites.

  • To develop technical writing skill of the learners.

  • To impart knowledge of the 'Website'.

Learning Outcomes

  • After successful completion of the course the learners will be able to understand the technology and content of the world wide web.

  • They will be able to develop contents on web copy writing, digital news writing for various type of web sites.

  • Learners will be able to write E-books, Blogs, E-Commerce content.

  • Learners will be able to develop perception of branding, promotion and distribution by visualization by successful delivery through the web content.

Course Syllabus




Introduction to World Wide Web, Theory of the Internet Technology, Introduction to Web Content Development




Web Copy Writing, Digital News Writing, Content Creation for different types of websites




Website Concepts, Theme, Colour, Branding




Developing E-Books, Blogs, E-Commerce Content




Website Types, Features, Characteristics, Website Coding




Applen, JD. Writing for the Web: Composing, Coding and Constructing Websites. New York: Routledge, 2013.

Brian, Carroll. Writing and Editing for Digital Media. New York: Routledge, 2017.

Kapczynski, Adrian and Tkacz, Ewaryst. Internet - Technical Development and Applications. Heidelberg: Springer, 2009.




As per the central QA policy.

Session Plan

Session 1

Introduction to Web Content Development.

Why the 'Web Content'?

Web Content Writing


Session 2

Types of Web Content

Types of Web Content


Session 3

Standardization of Web Content.

Guidelines to Develop Web Content.


Session 4

Introduction to Internet


Session 5

Introduction to Internet Technology

NPTEL visit


Session 6

Web Copy Writing

Web Content Writing


Session 7

Digital News Writing

How to write Digital Media Techniques


Session 8

Types of Web Site

Web Site Basics


Session 9

Web Content: Writing for Different Types of Web Site

Web Content Strategy


Session 10

Web Site Concepts

Overview of Web Design Concepts


Session 11

Web Site Concepts

Overview of Web Design Concepts


Session 12

Theme, Colour, Branding

Website Colour Schemes


Session 13

Developing E Books

E Book Initiatives

E Books 'Aston University' Library Services


Session 14

Developing E Books

E Book by Flip Builder


Session 15

Writing Blog

Introduction to Blogging

Write a Great Blog Post


Session 16

Developing Content for Blog

Creating Web Site

Blogging and Posting in Wordpress


Session 17

Developing E Commerce Content

Introduction to E Commerce


Session 18

Developing E Commerce Content


Session 19

Web Site Types and Features

Introduction to Web Design


Session 20

Website Characteristics

Introduction to Website Coding

Introduction to Web Design


Case Studies I

Writing and Designing a Blog by Using Wordpress


Case Studies II

Writing a full length E Book and uploading in Website


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