Entrepreneurship Development and Business Communication (ASEC 2104) 3 (2+1)

Teacher

Mr.ANIL KUMAR JONNALAGADDA

Category

Core Courses

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Entrepreneurship Development and Business Communication

Course Code: ASEC 2104
Credits: 3 (2+1)

SESSION PLAN

Module I: Foundations of Entrepreneurship

Session I
Introduction to Entrepreneurship: Definitions, Importance, and Relevance in Agriculture

Session II
Evolution and History of Entrepreneurship (Global & Indian Context)

Session III
Characteristics and Competencies of Successful Entrepreneurs

Session IV
Motivation, Social and Environmental Factors Influencing Entrepreneurship

Session V
Types and Functions of Entrepreneurs (with agri-entrepreneur examples)

Session VI
Case Study: Rural Entrepreneurs and Agripreneurs in India

Module II: Entrepreneurial Ecosystem and Opportunity Scanning

Session VII
Understanding Entrepreneurial Ecosystems: Stakeholders, Institutions, and Policies

Session VIII
Opportunity Identification and Market Need Assessment in Agri-business

Session IX
Environmental Scanning Techniques and SWOT Analysis

Session X
Product/Service Selection: Evaluating Demand and Feasibility

Session XI
Role of Financial and Non-financial Support Institutions (KVIC, NABARD, MSME, etc.)

Session XII
Activity: Spot and Validate a Local Agri-based Business Opportunity

Module III: Enterprise Management

Session XIII
Steps in Setting up an Enterprise: Idea to Execution

Session XIV
Legal Structures of Business: Proprietorship, Partnership, LLP, Pvt Ltd

Session XV
Registration, Licensing, and Regulatory Compliances (FSSAI, GST, Udyam, etc.)

XVI
Site Selection, Technology Acquisition, and Manufacturing Know-How

XVII
Support Schemes and Subsidies in Agriculture and Food Processing

XVIII
Workshop: Drafting a Basic Business Plan for an Agri-enterprise

Module IV: Enterprise Management

Session XIX
Basics of Production Management and Product Life Cycle

Session XX
Costing, Quality Control, and Inventory Management

Session XXI
Human Resource Planning: Hiring, Labour Laws, and Workforce Management

Session XXII
Financial Management: Capital Types, Working Capital, Fixed Assets

Session XXIII
Accounting Basics: Bookkeeping, Journals, Ledgers, and Annual Reports

Session XXIV
Practical: Use of Tally or MS Excel for Simple Bookkeeping

Module V: Marketing and Risk Management

Session XXV
Market Research and Segmentation for Agri Products

Session XXVI
Marketing Strategies: Pricing, Promotion, Distribution, Digital Marketing

Session XXVII
Branding and Packaging for Agricultural Enterprises

Session XXVIII
Crisis and Risk Management: Financial, Natural, Operational Risks

Session XXIX
Government Schemes for Agri Marketing and Crisis Relief

Session XXX
Final Pitch: Presentation of Student Startup Project (Evaluation by Panel or Peers)

Practical

  • Visit to small scale industries/agro-industries, Interaction with successful entrepreneurs/ agric-entrepreneurs.
  • Visit to financial institutions and support agencies. Preparation of project proposal for funding by different agencies.

Suggested Readings

  • Mehra P., 2016, Business Communication for Managers. Pearson India, New Delhi.
  • Desai V., 2015, Entrepreneurship: Development and Management, Himalaya Publishing House.
  • Singhal R.K., 2013, Entrepreneurship Development & Management, Katson Books.
  • Pandey M. and Tewari D., 2010, The Agribusiness Book. IBDC Publishers, Lucknow.
  • Charantimath P.M., 2009, Entrepreneurship Development and Small Business Enterprises. Pearson Publications, New Delhi.
  • Indu Grover. 2008. Handbook on Empowerment and Entrepreneurship. Agrotech Public Academy.
  • Gupta CB. 2001. Management Theory and Practice. Sultan Chand & Sons.
  • Khanka SS. 1999. Entrepreneurial Development. S. Chand & Co.
  • Vasant Desai, 1997. Small Scale Industries and Entrepreneurship. Himalaya Publ. House.
  • Singh D. 1995. Effective Managerial Leadership. Deep & Deep Publ.
  • Tripathi PC & Reddy PN. 1991. Principles of Management. Tata McGraw Hill.

Our Main Teachers

Mr.ANIL KUMAR JONNALAGADDA