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Agri food Markets-an Introduction, Agribusiness market dynamics – characteristics of agri-food markets, role of external factors that play on agri-food markets, key elements of supply and demand and understand the basic characteristics of supply and demand curves. Role for the consumer - Role the consumer plays in the food system.Characterizing the Agri-business Value Chain ( volatality, Complexity and scrutiny) . Factors affecting the Indian Agri food value chain, value chain model, Value chain design Implications for Stakeholders (Input companies, farmers, traders, food companies, retailers, Consumers)
Agricultural input marketing – meaning and importance; Agricultural Inputs and their types – farm and nonfarm, role of cooperative, public and private sectors in agri- input marketing. Importance of seed input; Types of seeds- hybrid, high yielding and quality seeds; Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of National Seed Corporation and State Seed Corporation. Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels, problems in distribution; Role of IFFCO and KRIBCO in fertilizer marketing, Plant Protection Chemicals- Production, export/import, consumption, marketing system – marketing channels, Farm Machinery- Production, supply, demand, Marketing and distribution channels of farm machines; Agro- industries Corporation and marketing of farm machines /implements/Equipments.
Location and size of the rural haat, Spatial and Functional analysis of Rural Haat, Buyers and Sellers, Money spin, Market matrix
Introduction to FPO, Objective and activities. Cases of successful FPOs in India and abroad. FPO registration (as Cooperative society, as non profit society, as Trust and as a company). Business Planning for FPOs. Financial Management, Governance of FPOs, Policy level support to FPOs.
Agri Warehouse Functions, Agri warehousing operations, Agri Warehouse Inventory Management, Agri warehouse storage and material handling, Agri Warehouse Management Systems, Agri warehouse costing (Categories of warehouse costs, Managing labour expenses, The importance of slotting), Agri warehouse manager Roles, Safety and Health in Agri warehouses
The student will undergo an Immersion with LMDC to gain hands on experience of sales and distribution for agri produces. The immersion will help in learning, Salesmanship Meaning, scope, importance and limitations; prospecting; process of selling; focus on customer satisfaction and building seller customer relationship, Sales Force Management, recruitment and selection; training, motivation, compensation; appraisal of performance and promotion; direction and control of sales force, Sales Territories and Quotas Establishing territories; assigning territories; reasons for selling and using quotas;types of quotas and quota selling procedures; administering the quota system Sales Promotion Techniques: Consumer oriented techniques; salesman oriented techniques dealer oriented techniques, government department oriented techniques
Session 1.1
An Introduction to Agri Food Markets
Agri Food Markets and Value Chains
https://www.youtube.com/watch?v=a9LWp9y2fMw
Session 1.2
Agri Value Chain - Concepts, Definitions, and Characteristics
https://www.youtube.com/watch?v=zBtnKPEo1mM
Session 1.3
Characterizing Agri Business Value Chain
https://www.youtube.com/watch?v=DChZsUDZ-s4
https://www.youtube.com/watch?v=HiBRviA3lnI
Session 1.4
Value Chain Finance
Finance for trade and value chains in agri sector
https://www.youtube.com/watch?v=GAkDsGzpQII
Session 1.5
Key Elements of Supply and Demand in Value Chains
https://www.youtube.com/watch?v=2rWnmyTZQgs
Session 1.6
Indian Agri Food Value Chain - Characteristics and Challenges
Agricultural Value Chains in India Prospects and Challenges
https://www.youtube.com/watch?v=iVqixpFf7S4
Session 1.7
Value Chain Implications for Stakeholders
Agricultural-and-food-value-chain-v2-Stakeholders
https://www.youtube.com/watch?v=bezwefVzX5s
Session 1.8
Developing Sustainable Food Value Chains
Agri Food Markets towards Sustainability
Developing Sustainable Food Value Chains
https://www.youtube.com/watch?v=3jjkLotGceA
Session 1.9
Role of Consumers in Food Value Chain
Consumer Involvement in Food Production
Session 1.10
Trends in Agricultural Value Chains
Agricultural value chains - A game changer for small holders
Trends in Value Chains - ResponsAbility
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A Scholar in the area of Entrepreneurship and Family Business Management and Doctoral Fellow from Entrepreneurship Development Institute of India (EDII). I am presently engaged as Associate professor and PGP coordinator at School of Management, Paralakhemundi campus. I represent coalesce of industry exposure with years of academic experience. My teaching areas include Entrepreneurship, Family Business […]