Business and Clinical Aspects of Optometry

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Salony sreeya pattnaik

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Subject Name - Business and Clinical aspects in Optometry

Code -CUTM1958

Type of Course T+P+Pj ( 2+0+1)

Credits-3

Course Objective:

Business and Clinical aspects in Optometry deals with the business aspect of optometry practice.

Course Outcome:

After the end of the course the students will be able understand the basic business models and also gather the knowledge of developing their own Optometry practice set up.

COURSES

MODULE: I

Training in business, marketing & management skills and understanding financial management

MODULE: II

Understanding & evaluating potential target markets.

MODULE: III

Reviewing & Optimizing products/service mix for target markets.

MODULE: IV

Business set up, product development, retail sales, marketing.

MODULE: V

Systems & procedures in human resources.

MODULE: VI

Making a business project report & maintaining accounts for an optometric or optical establishment.

Textbook:

  1. Business Aspects of Optometry –John Classe, Donald Lakin, Butterworth Heinemann
  2. Business Awareness for Optometry – Nizar Hirji, Butterworth Heinemann
  3. Management of Eye Care Practitioner – Irving Bennett, Butterworth Heinemann
  4. Management for Opticians Thomas Appler, Raymond Dennis, Eric Muth, Butterworth

Heinemann. Marketing, Managing and Contact Lenses – Robert Koetting, Butterworth Heinemann

SESSION PLAN:

Session-1

Training in business

https://youtu.be/jJ09WAwSoPg

https://www.slideshare.net/tanujpoddar/training-ppt-5843455

Session-2

marketing & management skills

https://youtu.be/jzQCRT49tlI

https://www.slideshare.net/adex230/marketing-skills-presentation-11496494

Session-3

understanding financial management

https://youtu.be/l2xFDbnO4iA

https://www.slideshare.net/coopjbb1/financial-management-172509279

Session-4

Understanding & evaluating potential target markets.

https://youtu.be/UAAiUjUqgWk

https://www.slideshare.net/parveenkumarchadha2/target-marketing-39132490

Session-5

Reviewing & Optimizing products/service mix for target markets.

https://youtu.be/THqXlkAESCs

https://www.slideshare.net/parveenkumarchadha2/target-marketing-39132490

Session-6

Business set up

https://youtu.be/uOA5h_KdjO4

https://www.slideteam.net/startup-business-plan-powerpoint-presentation-slides.html

Session-7

product development

https://youtu.be/GL2UxjDlUb0

https://www.slideshare.net/nusantara99/new-product-development-50378757

Session-8

Marketing

https://youtu.be/QusJ4fpWQwA

https://www.slideshare.net/gajjellishivaprasad/marketing-ppt-7795664

Session-9

Systems & procedures in human resources

https://youtu.be/u65k7OU999g

https://www.slideshare.net/ZeeshanSabir/human-resource-management-process

Session-10

Making a business project report

https://youtu.be/5L2Z1XhtJAg

https://www.slideshare.net/haleydawn/business-plan-powerpoint-1

Session-11

maintaining accounts for an optometric or optical establishment.

https://youtu.be/On42TuQ_eVE

https://www.slideshare.net/hmirzaeee/marketing-in-optical-businesses

Session-12

Practice- retail sales

https://youtu.be/kVg2ujqHOt0

https://www.slideshare.net/mukulbhartiya2107/retail-selling-techniques

Session-13

Practice- product development

https://youtu.be/GL2UxjDlUb0

https://www.slideshare.net/nusantara99/new-product-development-50378757

Session-14

Practice- product development

https://youtu.be/GL2UxjDlUb0

https://www.slideshare.net/nusantara99/new-product-development-50378757

Session-15

Practice- management skills

https://youtu.be/xHBhFKBLhWs

https://www.slideshare.net/sweetswagatika/management-skill-10118356

Session-16

Project work

https://youtu.be/gU_KHD-n9m0

https://www.slideteam.net/project-work-plan-ppt-presentation-examples.html

Session-17

Making a business project report

https://youtu.be/5L2Z1XhtJAg

https://www.slideshare.net/haleydawn/business-plan-powerpoint-1

Session-18

maintaining accounts for an optometric or optical establishment.

https://youtu.be/kd8K9h2aFbM

https://www.slideshare.net/hmirzaeee/marketing-in-optical-businesses

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