Ajitav Acharya


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Code(Credit) : CUTM1695(2-0-0)

Course Objectives

  • To provide knowledge of the environment in which businesses operate, the economic operational and financial framework
  • To give students an understanding of the various constituents of the local and global business environments.
  • To have a critical study of liberalization, privatization and globalization.
  • To study the procedural aspects of various forms of Business Organizations in India

Learning Outcomes

After successful completion of the course, the student will be able to

  • Identify and evaluate the complexities of business environment and their impact on the business.
  • Analyze the relationships between Government and business and understand the political, economic, legal and social policies of the country.
  • Analyze current economic conditions in developing emerging markets, and evaluate present and future opportunities.
  • Gain knowledge about the operation of different institutions in international business environment.

Course Syllabus

Unit 1: 


 Business Structure  

Evolution from local to global state - Changing Scenario since liberalization, privatization and globalisation – Concept of Business Structure- Structural relationship of Business components – like trade, Industry, commerce & services – role of business associations

Unit 2 : 


 Business Environment

Concept & Significance - Economic - political - Social -Technological - Legal - Cultural & Ecological Environment. Inter - dependence of Business& Environment-National priorities & fiscal concessions

Unit 3:   International Environment

International trading environment (overview); Trends in world trade and the problems of developing countries; foreign trade and economic growth; International Economic groupings; International economic institutions - GATT, WTO. UNCTAD, World Bank, IMF, GSTP; Counter trade


Books Recommended:


  1. Pandey GN, Environment Management, Vikas Publishing, New Delhi
  2. Paul Justin, Business Environment: Text and Cases, Tata McGraw Hill, New Delhi
  3. Saleem Sheikh, Business Environment, Pearson Education, New Delhi
  4. Vivek Mittal, Business Environment, Excel Books, New Delhi

Session Plan

Session 1

Business Structure: Evolution from local to global state, Changing Scenario since liberalization.


Business Environment


Session 2

Meaning and detail discussion on: privatization, globalization

PDF link

Business Environment

Session 3

Concept of Business Structure- sole proprietorship business, features, advantages and disadvantages, Partnership business, joint stock company- features, advantages and disadvantages.

PDF link

Business Environment

Session 4

Structural relationship of Business components – like trade, Industry, commerce & services


Business Environment


Session 5

Role of business associations

PDF link

Business Environment

Session 6

Business Environment: Concept & Significance


Business Environment

Session 7

Economic, political Environment Social, Technological Environment Legal, Cultural Environment and Ecological Environment


Business Environment


Session 8

The interdependence of Business& Environment, About National priorities, fiscal concessions

PDF link

Business Environment

Session 9

International trading environment (overview), Trends in world trade and the problems of developing countries, foreign trade and economic growth, International Economic groupings

PDF link

Business Environment

Session 10

International economic institutions -GATT
International economic institutions -WTO, UNCTAD
International economic institutions -World Bank, IMF
About GSTP, counter trade

PDF link

Business Environment

Case Studies

Case Studies

Our Main Teachers

Ajitav Acharya is working as a faculty at at at Centurion University of Technology and Management, Bhubaneswar. He is having more than 10 years of experience in academics and industry. He is currently pursuing his Ph.D. at Utkal University. He has completed his MBA (Finance and Marketing) from Siksha ‘O’ Anusandhan University, MCom and Bcom […]