Course Name : Business Policy and Strategy
Still no participant
Still no reviews
• The students will be able to have a basic understanding of the Business Environment.
• Understand how Industry Analysis can help to choose a right Indusrty
• Have an understanding of who the real Competitor is in the Market Place
• Understand the Strength and Weaknesses through SWOT Analysis
• Understand the Value Chain of the Products and Services
Module-I
Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions,
Module -II
External Analysis – Environmental Scanning,Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis:Importance of Organization's Capabilities, SWOT Analysis, Competetive Advantage and Core Competencies, Value Chain Analysis
Module -III
Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies-Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions.
Module -IV
Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation
Project
1.Industry Analysis using Porter's Five Forces Model
2.Company Analysis using SWOT Analysis
Books Recommended:
1. Strategic Management and Business Policy -Azhar Kazmi TMH
2. Strategic Management Concept and Cases - Fred r David PHI
3. Business Policy and strategy Mc. CarthyEt AI TMH
Concept and Functions of Business Strategy
Vision, Mission, Objectives, and Goals
Case Study
Honda Motors Entry in the US Market to Sell Motorcycle
External Analysis
Environmental Scanning,
Analysis of Company's External Environment
Industry Analysis using Porter's 5 Forces Model
Case Study on Industry Analysis by looking into the changes of the Indian Automoblie Industry using Porter's Five Forces Model
Internal Analysis:Importance of Organization's Capabilities
Formulation of Competitive Strategies:Porter's Generic Competitive Strategies
Implementing Competitive Strategies-Offensive and Defensive moves
Formulating Corporate Strategies:Strategies of Growth,Stability and Retrenchment
Growth Strategies:
Concentrated Growth,Product Development
Integration,Diversification
International Expansion
Case Study on Proctor & Gamble
Renewal Strategies:
Retrenchment & Turnaround Strategies
Fundamentals of Mergers & Acquisitions
Portfolio Analysis:BCG Matrix,GE Matrix
Portfolio Analysis of Maruti Suzuki India
Strategic Gap Analysis
Strategy Implementation:Repositioning the Organization
Strategy Implementation and Strategy Change
Recent Comments