Business Policy and Strategy

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Dr. Mehazabeen. A

Category

Core Courses

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Business Policy and Strategy
  • Course Code: CUTM1222
  • Course Credit: 4-1-1
Course objectives
  • To familiarize the students with the concepts, theories and models of Strategy the organisations follow.
  • To understand the Core Competency of the Business and to transfer it into its distinct competency.
  • To focus on the emerging areas of Strategy.
Course Outcomes
  • CO1. Make a Competitive Analysis of an Industry as well as that of a Company.
  • CO2. Use Strategic management models to formulate possible solutions to the problems faced by the firm.
  • CO3. Develop a Directional Strategy for his entrepreneurial venture.
  • C04. Evaluate challenges managers face in implementing and evaluating strategies based on the nature of business, industry, and cultural differences.
  • CO5. Apply the basic methods and process of strategic management to frame appropriate strategies.
CO – PO Mapping
  CO   Course Outcomes Mapping COs with POs (High-3; Medium-2; Low-1)
1. Make a Competitive Analysis of an Industry as well as that of a Company.           PO1(2)
2. Use Strategic management models to formulate possible solutions to the problems faced by the firm.          PO1(2), PO3(2)
3. Develop a Directional Strategy for his entrepreneurial venture          PO3(2), PO1(2)
4. Evaluate challenges managers face in implementing and evaluating strategies based on the nature of business, industry, and cultural differences.         PO1(3), PO3(1), PO5(2)  
5. Apply the basic methods and process of strategic management to frame appropriate strategies.         PO2(3), PO5(1)
Assessment Criteria  Internal Assessment
Sl. No   Continuous Assessment   Components Enter the Mark   Score
1. Practice, Project Internship, Workshop Class Test - I   50
2. Individual / Group Presentation Rubrics:  Content & creativity – 05                                   Presentation & Discussion – 05   Theory   Class Test - II   10
3. Mid-semester (Written Examination) Mark Distribution: 5 short questions x 1 marks = 5 marks 2long questions x 5 marks = 10 marks 2 short notes x 2.5 marks = 5 marks     Theory     Class Test - III 20
4. Learning Record (Based on the parameters indicated in the learning record format, course faculty to evaluate and award score) Theory Class Test - IV 10
5. Assignment (2 assignments x 5 mark each) Theory Assignment 10
Course Syllabus Module-I Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions. Module -II External Analysis – Environmental Scanning, Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis: Importance of Organization's Capabilities, SWOT Analysis, Competitive Advantage and Core Competencies, Value Chain Analysis. Module -III Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies - Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions. Module -IV Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation.
  • Reference Books
  1. Strategic Management and Business Policy -Azhar Kazmi TMH
  2. Strategic Management Concept and Cases - Fred R. David PHI
  3. Business Policy and Strategy Mc. Carthy Et AI TMH
  • Session Plan - 1
Concept and Functions of Business Strategy                                                                  BBA 1 Strategy-Defn.-converted https://www.youtube.com/watch?v=0cMdPH6jZCM
  • Session Plan - 2
Strategic Management Process BBA 2 strategy-management-process https://youtu.be/LnjEfbpP43o
  • Session Plan - 3
Vision, Mission Vision-Mission-converted https://youtu.be/p0XCgyS1ldw https://youtu.be/xJI48WvdhuQ
  • Session Plan- 4
Objectives, and Goals Goals.Objectives-and-Strategic-Intent https://youtu.be/Esa5FPH24cM
  • Session Plan- 5
Business Functional Level strategic management decisions
  • Session Plan - 6
Functional Level strategic management decisions
  • Session Plan - 7
External Analysis – Environmental Scanning                                                                      BBA 2
  •  Session Plan- 8
Analysis of Company's External Environment Env.-Analysis-converted
  • Session Plan - 9
PESTEL Analysis PESTEL-ANALYSIS https://youtu.be/Gv5fza6wHE4
  • Session Plan- 10
Industry Analysis using Porter's 5 Forces Model porters5-forces-converted https://youtu.be/thNlGrpTHlQ
  • Session Plan- 11
Internal Analysis - Importance of Organization's Capabilities Analysis-of-Internal-Environment-converted
  • Session Plan - 12
SWOT Analysis SWOT-Analysis https://youtu.be/2Sdq865TX2M
  • Session Plan - 13
Competitive Advantage and Core Competencies Competitive-Advantage-converted https://youtu.be/qxmcwScY1ls
  • Session Plan - 14
Value Chain Analysis value chain Value-Chain-Analysis https://youtu.be/_AGIvN9loxU
  • Session Plan - 15
Formulation of Competitive Strategies generic-converted
  • Session Plan - 16
Porter's Generic Competitive Strategies https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/ https://www.bobstanke.com/blog/porters-generic-strategies https://www.youtube.com/watch?v=5CnmtbFuQbk
  • Session Plan - 17
Implementing Competitive Strategies https://www.studysmarter.co.uk/explanations/marketing/customer-driven-marketing-strategy/competitive-strategies/ https://www.youtube.com/watch?v=y6qo9SN2zuE
  • Session Plan - 18
Offensive and Defensive moves Competitive-Advantage-converted https://www.youtube.com/watch?v=AdoFcHw61UE
  • Session Plan - 19
Strategies of Growth https://www.marketingtutor.net/growth-strategies/ https://www.youtube.com/watch?v=-vMUGVzeuHA
  • Session Plan - 20
Stability and Retrenchment Corporate-Strategy-1
  • Session Plan - 21
Growth Strategies https://www.youtube.com/watch?v=-vMUGVzeuHA
  • Session Plan - 22
Concentrated Growth https://www.youtube.com/watch?v=zYcpTijnmsU
  • Session Plan - 23
Product Development https://www.youtube.com/watch?v=IAZuO8_LNxY
  • Session Plan - 24
Product integration https://www.youtube.com/watch?v=6Khez82F4Oo https://www.investopedia.com/ask/answers/051315/what-difference-between-horizontal-integration-and-vertical-integration.asp
  • Session Plan - 25
Product Diversification
  • Session Plan - 26
International Expansion https://www.safeguardglobal.com/resources/international-expansion-strategy/
  • Session Plan - 27
Renewal Strategies https://core.ac.uk/download/pdf/93183634.pdf
  • Session Plan - 28
Retrenchment & Turnaround Retrenchment-Strategy
  • Session Plan - 29
Strategic Fundamentals of Mergers & Acquisitions https://www.iedunote.com/mergers-acquisitions https://www.youtube.com/watch?v=qjIndTysn2g
  • Session Plan - 30
Portfolio Analysis Portfolio-Analysis https://www.youtube.com/watch?v=cIRYV344Igg
  • Session Plan - 31
BCG Matrix BCG https://www.youtube.com/watch?v=yulWLHRdNVQ&t=39s
  • Session Plan - 32
GE Matrix GE https://www.youtube.com/watch?v=vmcMHolKiuM
  • Session Plan - 33
Strategic Gap Analysis Strategy-Implementation-1 https://www.youtube.com/watch?v=BThPraPock4
  • Session Plan - 34
Strategy Implementation https://www.youtube.com/watch?v=gejU0OJmDTo https://www.youtube.com/watch?v=BThPraPock4 Case Studies
  • Honda Motors Entry in the US Market to Sell Motorcycle
Case-Study-of-Honda-Two-Wheelers-Entry-in-India
  • Core Competency of a Corporation
Case Study of Timex Watch Company, U.S.A.
Case Study on Proctor & Gamble
  • Case Study on Industry Analysis by looking into the changes of the Indian Automobile Industry using Porter's Five Forces Model
Industry-Analysis-Template Portfolio Analysis of Maruti Suzuki India Assignments
  1. Corporate Social Responsibility (CSR) Strategy.
  2. The benefits and challenges of global expansion for business.
  3. Global expansion strategy for a startup
  4. International market entry strategy
  5. Relationship between strategy and organizational values of an organization
  6. Study and analyze the policies of Agro Processing and food industry (Any one organization as an example) in India.
Projects
  • Conduct industry analyses for different sectors.
  • Government Policies and Business Strategy: Impact on [Industry Sector]
  • Digital Transformation Strategy for McD
  • Strategic Analysis of the food industry Post-Pandemic: Recovery and Resilience
  • Strategic Positioning in a Niche Market: A Case Study of Nestle
  • Strategies for Managing Global Supply Chains: A Comparative Study
  • Optimizing Value Chain Activities for  heritage
Sample Questions
  • What do you mean by business policy?
  • What do you mean by SWOT analysis matrix? How does SWOT measure strength?
  • Differentiate between vision and mission of a company. Also explain the characteristics of a mission statement.
  • Explain structural analysis of competitive environment by taking an industry of your choice as an example.
  • Identify and explain recent economic, social, political and technological trends that significantly affects Indian banks.
  • Describe the process of strategic management. Draw showing comprehensively the different elements management process.
  • Describe the essential characteristic of a mission statement. In what different ways can a mission statement be formulated?
  • What is the concept of Environment in Strategic Management? Describe the different aspects of environmental scanning necessary for identifying opportunities and threats in a company's environment.
  • Considering yourself as a CEO of an organization. What strategies will you take to reduce debt and ensure liquidity for your organization.
  • Explain Value Chain Analysis.

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Dr. Mehazabeen. A

Assistant Professor (ABM)
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Dr. Mehazabeen. A is currently working as Assistant Professor (ABM) at the School of Management, Paralakhemundi Campus.