Course Name : Business Policy and Strategy
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1.To familiarize the students with the concepts, theories and models of Strategy that are being followed by the organizations.
2.To understand the Core Competency of the Business and to transfer it into its distinct competency.
3.To focus on the emerging areas of Strategy
CO1. Make Competitive Analysis of an Industry as well that of a Company.
CO2. Use Strategic management models to formulate possible solutions to the problems faced by the firm.
CO3. Develop Directional Strategy for his own entrepreneurial venture.
|CO & PO Mapping|
|CO||COURSE OUTCOMES||MAPPING COS WITH POS (High-3; Medium-2; Low-1)|
|CO1||Make Competitive Analysis of an Industry as well that of a Company.||PO1(2)|
|CO2||Use Strategic management models to formulate possible solutions to the problems faced by the firm||PSO1(2), PO3(2)|
|CO3||Develop Directional Strategy for his own entrepreneurial venture.||PO3(2), PSO1(2)|
Concept and Functions of Business Strategy, Strategic Management Process, Vision, Mission, Objectives, and Goals, Business and Functional Level strategic management decisions,
External Analysis – Environmental Scanning,Analysis of Company's External Environment, PESTEL Analysis, Industry Analysis using Porter's 5 Forces Model, Internal Analysis:Importance of Organization's Capabilities, SWOT Analysis, Competetive Advantage and Core Competencies, Value Chain Analysis
Formulation of Competitive Strategies: Porter's Generic Competitive Strategies, Implementing Competitive Strategies-Offensive and Defensive moves, Strategies of Growth, Stability and Retrenchment, Growth Strategies: Concentrated Growth, Product Development, integration, Diversification, International Expansion, Renewal Strategies: Retrenchment & Turnaround, Strategic Fundamentals of Mergers & Acquisitions.
Portfolio Analysis: BCG Matrix, GE Matrix, Strategic Gap Analysis, Strategy Implementation
1.Industry Analysis using Porter's Five Forces Model
2.Company Analysis using SWOT Analysis
1. Strategic Management and Business Policy -Azhar Kazmi TMH
2. Strategic Management Concept and Cases - Fred r David PHI
3. Business Policy and strategy Mc. CarthyEt AI TMH
Case Study on Proctor & Gamble
Portfolio Analysis of Maruti Suzuki India
Strategic Gap Analysis
Strategy Implementation and Strategy Change