Business Research (BBA)

Teacher

Debi Prasad Satapathy

Category

Core Courses

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Course Name : Business Research

Code(Credit) : CUTM1217(4-0-2)

Course Objectives

This course of research methodology is for imparting the knowledge of different areas of research to the students. The course is concerned with systematic gathering and analysis of information needed either to understand or to solve a managerial problem or a phenomenon. The objective of the course is to sensitize students with an appropriate research design, several research techniques, to enable them to conduct investigations within and outside their organizations

Course Outcomes

By the end of the course, students will be able to:

  • Demonstrate knowledge of different research designs and select appropriate research methods for a given research problem.
  • Plan and execute a research project relevant to their field of interest, including formulating research questions, developing a research proposal, and creating a project timeline.
  • Collect, analyze, and interpret quantitative and qualitative data using relevant data collection techniques and analysis methods.
  • Use statistical software (e.g., SPSS, Excel, R) to analyze quantitative data and draw valid conclusions.
  • Communicate research findings effectively through research report writing and oral presentation.
COS COURSE OUTCOMES MAPPING COS WITH POS

(High-3; Medium-2; Low-1)

CO1 Demonstrate knowledge of different research designs and select appropriate research methods for a given research problem. PO1(3), PO2(3), PO3(3), PO4(3) and PO6(3)
CO2 Plan and execute a research project relevant to their field of interest, including formulating research questions, developing a research proposal, and creating a project timeline. PO1(3), PO2(3), PO3(3), PO4(3) and PO6(3)
CO3 Collect, analyze, and interpret quantitative and qualitative data using relevant data collection techniques and analysis methods. PO1(3), PO2(3), PO3(3), PO4(3), PO6(3) and PO9(3)
CO4 Use statistical software (e.g., SPSS, Excel, R) to analyze quantitative data and draw valid conclusions. PO1(3), PO2(3), PO3(3), PO4(3), PO6(3) and PO9(3)
CO5 Communicate research findings effectively through research report writing and oral presentation. PO1(3), PO2(3), PO3(3), PO4(3), PO6(3), PO7(2), and PO9(3)

Course Syllabus

Module I
Introduction to business research, Importance of Research in Decision – Making, Defining Research Problem and Formulation of Hypothesis, Experimental designs. Steps in the research process; the research proposal; Problem Formulation: Management decision problem
Module II
Research Design: Exploratory, Descriptive, Causal. Secondary Data Research: Advantages & Disadvantages of Secondary Data, Criteria for evaluating secondary sources, secondary sources of data in Indian Context, Syndicated Research in India
Module III
Primary Data Collection: Survey Vs. Observations. Comparison of self-administered, telephone, mail, emails techniques. Qualitative Research Tools: Depth Interviews focus groups and projective techniques; Measurement & Scaling: Primary scales of Measurement-Nominal, Ordinal, Interval & Ratio. Scaling techniques paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.
Module IV
Sampling: Sampling techniques, determination of sample size; Data Analysis: Z test (mean, diff. of mean, diff. of proportion) t test (mean), paired t test, Chi square test, Introduction to theoretical concept of ANOVA, Factor Analysis and Discriminant Analysis.

Text Books:
1. Research methodology Methods and Techniques C R kothari
Reference Books:
1. Business Research Methods- Donal R. Cooper & Pamela S. Schindler

Project
1. THE IMPACT OF THE CAPITAL MARKET ON THE ECONOMIC GROWTH IN INDIA
HOW TO DO STEPS
Background of Study
Statement of the Problem
Objectives of the Study
Research Questions
Research of Hypothesis
Scope of the Study
Significance of the Study
REFERENCES

2.THE IMPACT OF MANPOWER TRAINING AND DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE.
3.THE INFLUENCE OF FINANCIAL MANAGEMENT ON THE GROWTH OF SMALL AND MEDIUM SCALE INDUSTRIES
4.An Investigation into the Perception and Attitude of ORISSA Towards Prepaid Electric Meters

Session Plan

Session 1

Introduction to research methods: Nature and Scope of Business Research,

`introduction to research methodology

Video of what is research

Research Article

Session 2

Research objective, Research and application, Importance

Purpose_and_Objectives

video of research objective

Session 4

Research Process

reserach process

Video on research process

Session 6

Problems Encountered by Researchers in India

Reading from website

Session 7

Significance of research

Reading from blog

Video

Session 8

Defining the Research Problem

reserach problem

video of research problem

Session 9

Research Design

 

1499152274module4q1researchdesign

Session 11

Different Types of Sample Designs

1499152851module8q1samplingdesign

reading from website

Session 14

Scale Construction Techniques

Reading from website

Research article

Session 16

Collection of Primary Data

reading from website

Session 17

Observation Method

website reading

Additional reading

Session 18

Interview Method

interview

Session 19

Collection of Data through Questionnaires

1499152730module7q1designingofquestionnaire (2)

website reading

Questionnaire

Session 20

Collection of Secondary Data

Reading from website

Session 21

Processing and Analysis of Data

1499152894module9q1processingofdata

Reading from website

Session 23

Measures of central tendency

Accuracy data set

Flashcard study

Session 24

Measures of Dispersion:

Complaint response Time data set

Video of Dispersion

Session 26

Z-test

Video of Z test

online Resources

Session 29

ANOVA- one way

Reading material pdf

online Resources

Session 30

ANOVA- ANOVA- two way

online Resources

Video of ANOVA

Session 32

General Linear Model, Analysis of Covariance (ANCOVA)

Sales_Revenue_Anova data set

Session 33

Introduction to Factor analysis

Factor analysis

Session 34

Types of factor Analysis

Factor_Analysis_Example

Session 35

Principal component analysis

Session 35

Practice Session factor Analysis

Factor_Analysis_Exercise data set

Session 35

Practice Session factor Analysis

Factor_Analysis_Exercise data set

Session 36

Purpose of Discriminant Analysis

Discriminant_analysis_An_illustrated_example

Session 36

Purpose of Discriminant Analysis

DIscriminant analysis in finance introduction

Session 37

How Discriminant Analysis works?

DIscriminant analysis in finance

Session 37

How Discriminant Analysis works?

Session 38

Application of Discriminant Analysis in Finance

Session 39

Application of Discriminant Analysis with data set

Session 40

Learning of different useful website for extracting data and use the theory for application and practice

online resources 1

online resources 2

Online resources-3

Case Studies

Case Studies

Our Main Teachers

Dr. Satapathy is Assistant Professor (Finance and Accounting) at CUTM. He holds a master’s degree in finance and control from Utkal university. He also has completed doctoral level fellow programme in management from NIFM Faridabad. He has more than 11 Years of teaching, training and research experience. He has worked at VIT university Bhopal and […]

Dr. Ansuman Jena

Associate Professor
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