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Development communication and information management

Development communication and information management

Teacher

Dr. Satarupa Modak

Category

Core Courses

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Course Name : Development communication and information management

Code(Credit) : MAEX 1102(2-1-0)

Course Objectives

  • To understand the scope and nature of different communication systems.
  • To understand the theories and perspectives about communication for social change.
  • To become aware of the psycho-social aspects of behaviour change communication

Learning Outcomes

  • Students understand effective planning and implementation.
  • Students know various methods of modern media of communication
  • Students know the reliability of information management and journalistic writing.

Course Syllabus

Unit 1
Communication process – concept, elements and their characteristics – Models and theories of communication - Communication skills – fidelity of communication, communication competence and empathy, communication effectiveness and credibility, feedback in communication, social networks and development communication – Barriers in communication, Message – Meaning, dimensions of a message, characteristics of a good message, Message treatment and effectiveness, distortion of message.

Unit 2

Methods of communication – Meaning and functions, classification, Forms of communication – Oral and written communication, Non-verbal communication, interpersonal communication, organizational communication, Key communicators – Meaning, characteristics and their role in development.

Unit 3

Media in communication- Role of mass media in dissemination of farm technology, Effect of media mix for rural people, Modern communication media – Electronic video, Tele text, Tele conference, Computer associated instruction, Computer technology and its implications.

Unit 4

Agricultural Journalism as a means of mass communication, Its form and role in rural development, Basics of writing – News stories, feature articles, magazine articles, farm bulletins and folders. Techniques of collection of materials for news stories and feature articles; Rewriting Art of clear writing, Readability and comprehension of testing procedures; Photo journalism, communicating with pictures, Radio and TV journalism, Techniques of writing scripts for Radio and TV.

Practical

Identification of key communicators and communication networks in a selected village, Simulated Exercise on distortion of messages at different levels of communication. Visit to extension organization to study organizational communication. Exercise on writing for Print media – Writing News Exercise on Writing for Print media – Success stories, Writing feature articles for different topics related to agriculture and allied fields, Visit to AIR and TV centre, Exercise on Script writing for Radio, Exercise on Script writing for TV, Exercise on Readability and comprehension testing procedures, Participation and Interaction through Video Conference, Exercise on Computer Assisted Instruction, Developing Communication Strategy for diffusion of Modern Farm technology in villages.

Suggested Readings

Sandhu AS. 2004. Textbook on Agricultural Communication Process and Methods. Oxford & IBH.

Gl Ray, Sagar Monda. 2010. Journalism Farm Journalism & Communication Skills.Kalyani Publishers / Lyall Bk Depot

Session 7

Message treatment and effectiveness & Distortion of message

Read from : Sandhu AS. 2004. Textbook on Agricultural Communication Process and Methods. Oxford & IBH.

Page no. 64-71

 

Session 8 (Theory + Practical)

Session 9

Methods of communication –Meaning and functions, classification

models of communication

Session 11

Interpersonal communication

Read from: Sandhu AS. 2004. Textbook on Agricultural Communication Process and Methods. Oxford & IBH.

Page no.

Organizational communication

Session 12 (Practical)

Simulated exercise on distortion of messages at different levels of communication

Session 13

Media in communication-Role of mass media in dissemination of farm technology

Role of Mass Media in Dissemination of Agricultural Technology among the Farmers of Jaffarabad District of Balochistan, December 2014
DOI: 10.6000/1927-5129.2014.10.70

Session 14

Effect of media mix for rural people

COMMUNICATION-MEDIA MIX

Session 16

Computer associated instruction, Computer technology and its implications

Computer Assisted Instructions

Computer and Agricultural Communication

Session 17 (Practical)

Visit to extension organization to study organizational communication

Session 18

Agricultural Journalism as a means of mass communication, Its form and role in rural development

Suggested Reading: G.L. Ray, Sagar Mondal. 2010. Journalism Farm Journalism & Communication Skills.Kalyani Publishers / Lyall Bk Depot;

Session 21

Writing feature articles for different topics related to agriculture and allied fields

Writing case studies

Session 22

Magazine articles, farm bulletins and folders.

Session 23

Techniques of collection of materials for news stories and feature articles

Feature article writing procedures

Session 24

Writing feature articles for different topics related to agriculture and allied fields

Articles writing procedures

Session 25

Rewriting Art of clear writing, Readability and comprehension of testing procedures

Session 26

Photo journalism, communicating with pictures

Session 27

Radio and TV journalism

Session 28

Techniques of writing scripts for Radio and TV

Session 29 (Practical)

Visit to AIR and TV centre

Session 30 (Practical)

Session 31 (Practical)

Session 33 (Practical)

Participation and Interaction through Video Conference

Tips to conduct a successful VC

Session 35

Developing Communication Strategy for diffusion of Modern Farm technology in villages.

Case Studies

Case Studies

Our Main Teachers

Dr. Satarupa Modak completed Ph.D from Uttar Banga Krishi Viswavidyalaya, West Bengal during 2019, involved in three months PG internship programme of MANAGE, Hyderabad in 2017; qualified ASRB-NET in 2016; completed M.Sc (Agricultural Extension) from Anand Agricultural University, Gujarat in 2014; B.Sc (Agri) from Central Agricultural University, Imphal in 2012. Worked as Watershed Development Team Member […]