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Introduction to Social Media, History of Social Media, Aggregators, Google Alerts, Blogs.
Creating content, Managing content programs, The Legal side of Social media, Copyright and Trademark Implications.
Blogs, Blogger, Word press: Set-up, Services, Influencers, Who are they? How to find them, How to use them to benefit your brand, Podcasting: Creation, Hardware, software, Facebook: Creating groups and pages, Tips and Guides, Posts, Paid Promotion, Ads, Contests.
YouTube: Long-form video platforms, Setting up a channel, Managing Content, Twitter: Set-up and usage, Tips and Tricks, LinkedIn: Tips and Guides, Review of profiles.
SEO, What is it? How it is determined, How to affect it, Google’s role.
Set up YouTube Channel.
Facebook & Twitter page set up.
Publish a blog on Wordpress.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing - Lee Odden by John Wiley & Sons
The Huffington Post Complete Guide to Blogging- Editors of Huffington post- Simon & Schuster
How to Become a Youtube Superstar: Quick Start Guide- Htebooks – By Create space Independent Pub
Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive Roi
Aggregators, Google Alerts, Blogs
Creating Content, Managing Content Programs
Students will submit assignments for online content.
The Legal side of Social media, Copyright and Trademark Implications.
Students will submit assignment and PPT on Legal Side on Social Media.
Session 8, 9, 10 & 11
Practice: Students will present PPT on the topic of Copyright and Trademark Implications with different aspects on it.
Session 12, 13, 14, 15 & 16
Practice: Blogs, Blogger, Word press: Set-up, Services, Influencers, Who are they? How to find them, How to use them to benefit your brand.
Session 17, 18, 19 & 20
Practice: Students will prepare content for blog.
Session 21, 22, 23, 24 & 25
Project: Blog Set-up
Session 26, 27 & 28
Practice: Blog review session.
Session 29, 30, 31 & 32
Blog Presentation: Students will present their work on Blog and they will explain how their blog delivers specific information or content.
Podcasting: Creation, Hardware, Software,
Session 34, 35 & 36
Practice: Facebook: Creating groups and pages,
Tips and Guides, Posts, Paid Promotion, Ads, Contests
Session 37, 38 & 39
Practice: Students will prepare an assignment on Podcast, Facebook page & Ad
Session 40, 41 & 42
Project: Students will present project work on Podcast, Facebook
Session 43, 44 & 45
Project Review Session: It will analyse the project related to the subject.
Session 46, 47, 48, 49 & 50
YouTube: Long-form video platforms, Setting up a channel,
Session 51, 52, 53, 54 & 55
Create YouTube Channel with Key Optimisation
Session 55, 56 & 57
Managing Content on YouTube: Link-1, 2
Session 58, 59 & 60
YouTube content through mobile phone: Click Here
Session 61 & 62
Project: Students will prepare screening sessions for the YouTube channel.
Session 63 & 64
Project Review Session
Twitter: Set-up and usage, Tips and Tricks,
Session 67 & 68
How to create a Twitter account for your business - 1,
How to create a Twitter account for your business - 2
Session 69 & 70
LinkedIn: Tips and Guides, Review of Profiles
LinkedIn Profile Review: Click Here
What is SEO and How Does it Work?
SEO, What is it? How it is determined, How to affect it, Google’s role
Social media: How does it affect SEO? : Click Here
Practice: Students will install and work on SEO tools for Search Engine Optimization.
Dr. Mohammad Aamir Pasha is working as Assistant Professor in the School of Media & Communication, Centurion University of Technology and Management, Paralakhemundi Campus, Odisha. He has completed M.Phil. from MGAHV, Wardha, Maharashtra, and Ph. D. from Central University of Odisha, India. He has awarded with JRF-MANF Fellowship from Govt. of India for pursuing Ph. […]