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This course is designed to impart basic knowledge on managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.
This course enables students to know pharmaceutical service marketing, promotion of drugs, marketing plan market segmentation, scope of advertising, Marketing of Pharmaceutical and Hospital services.
Services Marketing - meaning - nature of services - Types and importance - Relationship marketing -Mission, strategy, elements of design, marketing plan market segmentation.
Marketing mix decisions:- unique features of developing, pricing, promoting and distributing services-Positioning and differentiations strategies, quality of service industries - Achievement and maintenance,customer support service-
Nature and scope of advertising, Copy design and development, Advertising control and Public Relationship..
Marketing of Pharmaceutical and Hospital services :-Understanding the services provided in hospitals and clinics. Understanding the after sale services for any medical and pharmaceutical instruments. Marketing of Non-Profit Organisations :- Services offered by charities - Educational service - miscellaneous services - Power and Telecommunication.
Text Books Recommended