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Supply Chain Management

Supply Chain Management


Dr. Prasanta K. Mohanty


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Course Name : Supply Chain Management

Code(Credit) : CUTM1208(1-0-1)

Course Objectives

  • Creating awareness on the desirability of supply chain management (SCM) concepts for the Indian Industry.
  • Understand the integration of the physical (material flow) and virtual (information flow) value chain across multiple organizations will be highlighted.
  • Learn cross-functional approaches to supply chain management, including marketing, sales, research & development, finance and accounting, manufacturing/operations, and information technology.

Course Outcomes

CO2 Analysing, comparing and interpreting the combination of customer accommodation, market distribution, procurement, and manufacturing represents the supply chain areas that are linked and supported by logistics and lean management PO2(3), PO6(2)
CO3 Establish the strategic importance of logistics to achieve business success by identify problems areas to address by creating value through supply chains PO3(3), PO5(2)
CO4 Manage collaboration with suppliers and distribution channels and  customers with a robust communication network to share information on both the direction of SCM PO4(3), PO7(1)
CO7 Sensitive to the impact on environments while dealing with hazardous materials, storage and  waste management PO8(2)

Course Outline

Module: I

Overview of supply chain management, objectives of a supply chain and the decision phases in a supply chain, the process views of a supply chain, nature and scope of supply chain management, model of supply chain management, Logistics, warehousing and Expediting, Logistics and SCM Relationship, Importance of Logistics/supply chain management.

Supply Chain Structure; push and pull classification of supply chain, key parameters of cost-based supply chain, agile supply chain, trade-off between push and pull systems

Drivers of supply chain performance, A framework for structuring drivers, Facilities, Inventory, Transportation, Information, Sourcing, Pricing, Obstacles to achieving fit.

Module: II

Strategic Decision; Strategic Decisions in Supply Chain, Linking to corporate strategies, Role of Third party and integrated- logistics service providers.

Role of transportation in a supply chain, characteristics of transportation modes and carrier  selection, transportation infrastructure, concepts of transportation economy and pricing, various transportation strategies

Role of sourcing in supply chain

Importance of sourcing in a supply chain, sourcing grid matrix and guidelines, purchasing procedures and commonly deployed practices, strategic sourcing.

Supply chain tactical planning; demand planning and forecasting, importance of aggregate planning processes, evolution of CPFR and ECR, scope of various planning initiatives

Module: III

Role of Inventory in SCM; importance of inventory in supply chain, costs to be reckoned while holding inventory, inventory models

Key Operational Aspects in Supply Chain; Just-in-Time (JIT), Kanban, Vendor-managed Inventory (VMI), Quality improvement programmes, Green supply chain, Ethical supply chain management practices, Supply chain security

Managing Obstacles; importance of financial flows and how it is to be managed with basic parameters, the Bullwhip Effect, and their impact on performance, causes of the obstacles in coordination in a supply chain

Module: IV

Global Supply Chain Perspectives; cost drivers and impact on global supply chain configuration, Comprehend the responsiveness-based global supply chain configuration, challenges in establishing a global supply chain, supply chain risks and approach for effective global supply chain, technology applications in supply chain

New Business Model; supply chain and business models, technology applications for recreating business through reconfiguration of supply chain, supply chain in success of e-business models, designing and deploying new business models through new supply chain initiatives

Role of Technology in SCM; enterprise applications domains and their relevance to business, e-SCM, supply chain management information systems, Technology devices in SCM, Barcode and RFID interface

Books Recommended:

  1. Supply Chain Management – N Chandrasekharan(Text)
  2. Supply Chain Management - Chopra • Meindl (Text)
  3. Supply Chain Management - K Shridhar Bhatt
  4. Supply Chain Management for competitive Advantages –Rajaram

Session Plan

Session 1

Overview of supply chain management, objectives of a supply chain and the decision phases in a supply chain, the process views of a supply chain, nature and scope of supply chain management, model of supply chain management, Logistics, warehousing and Expediting, Logistics and SCM Relationship, Importance of Logistics/supply chain management.

Session 1 Introduction to SCM(pdf)

Supply Chain Management(Video)

Supply Chain 4.0

SupplyChain_Digital Disruption

Session 2

Drivers of supply chain performance, A framework for structuring drivers, Facilities, Inventory, Transportation, Information, Sourcing, Pricing, Obstacles to achieving fit.

Session 2 Supply chain drivers(pdf)

Digital Transformation_SCM

Session 3

Supply Chain Network Analysis and Design; evaluate the structure and functions of logistics/supply chain networks, factors that may lead to redesign of a logistics/supply chain network, different types of modeling approaches that may be used to gain insight into logistics/supply chain network design and facility location decision making, “grid” or center-of-gravity approach to facility location

Task; Choose a project(4 members in one group)

Session 3 Supply chain Network Analyis and Design(pdf)

Supply Chain Network(Video)

Digital Supply Chain (Video)

Session 4

Strategic Challenges and Change for Supply Chains, current and future strategic challenges for supply chainsLinking to corporate strategies, principles for supply chain success, how supply chain management can help to grow revenues, as well as contain costs, types of supply chain strategies: differentiation, financial, technology-based, relationship-based, and global, supply chain transformation and some of the steps that are important to accomplish this objective

Session 4 Strategic Challenges in SCM(pdf)

Strategic Challenges(Video)

Digital Supply Chain 4.0(Video)

Session 5

Role of transportation in a supply chain, characteristics of transportation modes and carrier selection, transportation infrastructure, service and cost characteristics of the primary transportation modes, various transportation strategies, information technology supports transportation planning and execution, GST and E-Way Bill system

Session 5 Role of Transportation(pdf)

Transportation Issues(Video)

GST & E-Way bill

Session 6

Sourcing materials and services in supply chain; role and nature of purchasing, procurement, and strategic sourcing in a supply chain context, principles and approaches for the effective management of sourcing and procurement activities, effective relationships with suppliers and understand the value of supplier organizations having certain certifications and registrations, contemporary advances in the areas of e-sourcing and e-procurement

Session 6 Sourcing materials and services(pdf)

Sourcing in SCM(video)

Session 7 & 8

Demand Forecasting and Managing Variability in a Supply Chain; Role of forecasting in a supply chain, Components of a demand forecast, Demand forecasting using historical data, Analysing forecast errors, Managing demand/supply in a supply chain

Task; Project progress review

Session 7 Demand Forecasting in SCM(pdf)

Demand Forecasting(Video)

Session 9

Supply Chain Performance Measurement and Financial Analysis; the scope and importance of supply chain performance measurement, characteristics of good performance measures, various methods used to measure supply chain costs, service, profit, and revenue. impacts of supply chain strategies on the income statement, balance sheet, profitability, and return on investment., strategic profit model, financial impacts of supply chain service failures

Session 9 Supply chain performance measurement(pdf)

Supply Chain Performance(Video)

Session 10

Role of Technology in SCM; importance of information to supply chain management, role of information technology in the supply chain, key components of an integrated supply chain information system, critical issues in technology selection and implementation processes, role of emerging technologies for improving supply chain information management

Session 10 Technology in SCM(pdf)

Retail Digital Supply Chain(Video)

Block chain in SCM(Video)

Session 11-14

Project presentation by students

List of Projects

  1. Study on supply chain Network of Goods/Services(Example; Zomato/Ola...)
  2. Comparison between two brands dealing with similar product(Say Mobile Phone/Car..)
  3. Supply Chain Performance Measurement: A comparison of
    Milk Industry
  4. Supply Chain Management of a service industry; Travel Tourism/Health sector/Logistics
  5. Choose a company you are familiar with. Probe the role of a supply chain manager. Describe people processes of the supply chain organization of the company studied.
  6. Discuss with export oriented company(say sea foods) on how they are handling issues with respect to container movement and return load management. Are rates negotiated including for return load? What are the service factors? How effective is contract negotiation and execution?
  7. Visit your nearest 3PL logistics company. Understand scope of transportation issues with respect to local supplies and cross country services and describe how they are scientifically managing to achieve competitive advantage.
  8. Visit manufacturing company, preferably either in the E-vehicle/Transformer/Apparel/Construction materials or consumer goods industry. Map the roles of inter-disciplinary functions for effective supply chain.
  9. Visit a regional distribution centre and develop a set of traditional measures on productivity, quality, customer service, cost and asset utilization. Do a temporal analysis and analyse performance of the regional distribution centre and make your recommendations.
  10. Choose a company which you are familiar with. Discuss their key supply chain strategy and relate with their vision. Develop a balanced scorecard measure on supply chain performance for a SBU or division and also for a few key supply chain managers.
  11. Visit a nearby manufacturing enterprise, seek permission, and study about the following: How does the enterprise organize information systems? What are the purposes of using enterprise information systems? How does the enterprise manage supply chain information? How does the enterprise map the enterprise supply chain processes? Identify enterprise supply chain information systems needs and suggest appropriate
  12. Visit a freight forwarding company and discuss about document handling in international trade. Prepare a report on structure of three flows, their interface and how it is managing such transactions
  13. Discuss with retail major on obstacles to its supply chain for different categories. Find out for each class of categories namely branded, private label and own brand type of obstacles and initiatives taken to manage the same.
  14. Probe VMI application in retail industry and how it helps supply chain partners in delivering value to customers in your city
  15. Visit an automobile dealer which uses yard as a stocking point. Analyse their physical inventory handling and control plan. You may suggest improvements and / or capture key learning and benchmark with what is available in open source
  16. Visit a nearest large retail store probably part of chain in your city and analyse their inventory classification, reordering points and model used.
  17. Visit a perishable market, say Reliance Retail, vegetable and fruits and find out their inventory management practice. Do they deploy quantity discount models and how effective are they?

Case Studies

Our Main Teachers

Dr. Prasanta K. Mohanty

Dean Academic and Professor

A graduate in Electronics and Communication Engineering. Done MBA and Ph.D. in the area of Supply Chain Management. The academic interest lies in teaching courses; Project Management, Supply Chain Design, and Service Operation Management. The research interests are in Service Optimisation, Vendor Management Inventory, and Disruptive Innovations. Worked with many organizations viz; L & T […]