Entrepreneurship Development and Business Communication


Dr. Satarupa Modak


Core Courses

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Course Name : Entrepreneurship Development and Business Communication

Code(Credit) : ASEE3103 (1+1+0)

Course Objectives

  • To familiarize the students understand with key concepts and processes in entrepreneurship and business development.
  • To provide context to the processes in the form of differences between small and large firms, and the economic environment.
  • To introduce key debates around entrepreneurship and small businesses.

Learning Outcomes

  • This course make able to develop entrepreneurial competencies among students
  • From the students may learn about the principles to develop an Enterprise or any  business unit

Course Syllabus


Concept of Entrepreneur, Entrepreneurship Development, Characteristics of entrepreneurs; Assessment of entrepreneurship skills, SWOT Analysis & achievement motivation

Entrepreneurial behavior, Government policy and programs and institutions for entrepreneurship development, Entrepreneurial Development Process;

Business Leadership Skills; Communication skills for entrepreneurship development, Developing organizational skill , Developing Managerial skills, Problem solving skill

Time management; Supply chain management and Total quality management, Project Planning Formulation and report preparation; Opportunities for entrepreneurship and rural entrepreneurship.


Assessing entrepreneurial potential, problem solving ability, managerial skills and achievement motivation, exercise in creativity, time audit, preparation of business plan and proposal writing, visit to entrepreneurship development institute and entrepreneurs.

Suggested Readings

Khanka, S.s. 1999. Entrepreneurship Development.S.Chand and Co., New Delhi.

SagarMondal and Ray, G.L. 2003. Text Book of Entrepreneurship and Rural Development. Kalyani Publishers, Ludhiana.

Session 4

Strength- Weakness- Opportunity- Threats (SWOT) analysis

SWOT analysis for entreprenurship

Session 12

Session 18 (Practical)

Assessing entrepreneurial potential

Session 19 (Practical)

Exercise to Develop problem solving ability

Session 20 (Practical)

Exercise to Develop managerial skills

Session 21 (Practical)

Exercise to Develop achievement motivation

Session 22 (Practical)

Exercise in creativity, time audit

Session 23 (Practical)

Session 24 (Practical)

Session 25 (Practical)

Visit to entrepreneurship development institute and entrepreneurs

Question Bank

questions bank - Set 1

Our Main Teachers

Dr. Satarupa Modak completed Ph.D from Uttar Banga Krishi Viswavidyalaya, West Bengal during 2019, involved in three months PG internship programme of MANAGE, Hyderabad in 2017; qualified ASRB-NET in 2016; completed M.Sc (Agricultural Extension) from Anand Agricultural University, Gujarat in 2014; B.Sc (Agri) from Central Agricultural University, Imphal in 2012. Worked as Watershed Development Team Member […]