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COs | Course outcomes | Mapping COs with POs |
CO1 | Students will be able to understand and assess the issues related to fish farmers required for developing fisheries promotion planning and fisheries cooperatives. | PO1, PO2, PO7, PO8 |
CO2 | Students will be able to acquire the basic knowledge necessary to make fisheries promotion plans and to guide fisheries cooperatives in a responsible manner. | PO1, PO2, PO7 |
CO3 | Students will develop skills and methods which are necessary to guide fisheries cooperatives in a responsible manner. | PO2, PO6, PO7 |
CO4 | Students can make a feasible Action Plan by utilizing the knowledge, skills, and methods acquired through the training course. | PO1, PO3 |
PO1: Knowledge enhancement
PO2: Professional and Entrepreneurial Skill development
PO3: Critical thinking
PO6: Data Handling and computational skills
PO7: Communication & Extension Skills
PO8: Team Work
Theory
Principles and objectives of co-operation, co-operative movement in fisheries in India, structure, functions, status and problems of fisheries co-operatives management in relation to resources, production and marketing. Role of credit for fisheries development, credit requirements of fishers, source and type of credit/finance, micro-credit, indigenous and institutional finance, structure of institutional finance in fisheries; returns, risk bearing ability and recovery in fisheries sector; role of NABARD in fisheries development; role of insurance in fish and shrimp farming and industry. Basic accounting procedures, profit and loss account. Introduction to marketing management; core marketing concepts: market structure, functions and types, marketing channels and supply chain, marketing margins, marketing environment, marketing strategies, product development and product mix, consumer behavior and marketing research. Fish markets and marketing in India, demand and supply of fish, market structure and price formation in marine and inland fish markets; cold storage and other marketing infrastructure in India; export markets and marketing of fish and fishery products; Trade liberalization and fisheries markets. Integrated marketing approach in fisheries. Sea food export case study on product and market diversification- export and import policies (fisheries). New product development and market segmentation. Export and import policies relevant to fisheries sector. Fisheries organizations: NCDC, FISHCOFED, NFDB, MPEDA
Practicals
Developing questionnaire and conducting market surveys, analysis of primary and secondary market data. Exercises on equilibrium price for fish and fishery products; estimation of demand and supply using simple regression.Analysis of credit schemes of banks and the government. Case studies of cooperatives. Visit to co-operative societies, commercial banks and fish markets and organizations dealing with marketing of fish and fishery products. Pattern and Performance of India's Seafood Exports; Case studies on product and market diversification. Case studies on competitiveness of Indian fish and fish products.
Suggested Readings
Co-operation, Meaning and definition of co-operation, Principles of co-operation, Objectives of co-operation, Co-operative movement in India and Important segments of Indian cooperatives
Notes: PPT1intro
Co-operation
Meaning and definition of co-operation
Principles of co-operation
Objectives of co-operation
Co-operative movement in India
Important segments of Indian cooperatives
Marine and inland fishery cooperatives
Fishery cooperatives in India
Organizational structure of co-operative societies
Functions, status and problems of fisheries co-operative
Role and functions of FISHCOPFED, NCDC and FISHFED
Management in relation to resources and production
Role of co-operatives in fish marketing
Role of credit for fisheries development
Credit requirement of fishers
Types of capital
Investment capital
Gross working capital and net working capital
Broad classification of sources of finance
Micro-credit
Role of credit for fisheries development
Credit requirement of fishers
Types of capital
Investment capital
Gross working capital and net working capital
Broad classification of sources of finance
Micro-credit
History and functions of NABARD
Interest rate and beneficiaries
NABARDs collaboration with other agencies
Area of financing in fisheries sector, Role of insurance in fish and shrimp farming and industry
http://ecoursesonline.iasri.res.in/mod/page/view.php?id=46220
History and functions of NABARD
Interest rate and beneficiaries
NABARDs collaboration with other agencies
Area of financing in fisheries sector, Role of insurance in fish and shrimp farming and industry
http://ecoursesonline.iasri.res.in/mod/page/view.php?id=46220
Basic accounting procedures
The income statement/profit and loss account,
The balance sheet
The cash flow statement
Ratio analysis
Types or classification of ratios
Basic accounting procedures
The income statement/profit and loss account,
The balance sheet
The cash flow statement
Ratio analysis
Types or classification of ratios
Introduction to marketing management
Core concepts of marketing
Definition of need, wants and demands
Approaches to marketing
Marketing and marketers
Introduction to marketing management
Core concepts of marketing
Definition of need, wants and demands
Approaches to marketing
Marketing and marketers
Marketing channels and supply chain
Importance of marketing channels
Definition of market intermediaries
Role of market intermediaries
Marketing channels for small-scale fisheries products
Definition of marketing margins, marketing cost and price spread
Marketing Environment-Consumer Behaviour
Marketing environment
Marketing strategies
Types of marketing strategy
General marketing strategies
Decision area strategies
factors influence on consumer behavior
Types of buying behaviour
https://www.slideshare.net/SwatiSood4/consumer-behaviour-16366816
Marketing Environment-Consumer Behaviour
Marketing environment
Marketing strategies
Types of marketing strategy
General marketing strategies
Decision area strategies
factors influence on consumer behavior
Types of buying behaviour
https://www.slideshare.net/SwatiSood4/consumer-behaviour-16366816
Fish markets and marketing in India, demand and supply of fish,
Price formation in marine and inland fish markets
Types of markets, Domestic fish marketing in India
Marketing of fish and fishery products
Constraints in fish marketing
https://www.slideshare.net/DevikaAntharjanam/marketing-of-fish-in-india-demand
Export markets and marketing of fish and fishery product
Export markets
Concept of export marketing
Growth of exports of marine products from India
Problems of marine export markets
Trade liberalization and fisheries markets, Export and import policies relevant
to fisheries sector
Subsidies in Indian fisheries
Seafood legislation
Integrated marketing approach in fisheries
Trade liberalization and fisheries markets, Export and import policies relevant
to fisheries sector
Subsidies in Indian fisheries
Seafood legislation
Integrated marketing approach in fisheries
Promotional measures of Exim policy 2004-2009
Seafood export
Duty exemption/remission schemes of Exim policy
Promotional measures
Promotional measures of Exim policy 2004-2009
Seafood export
Duty exemption/remission schemes of Exim policy
Promotional measures
Suggested Assignments:
Mr Chinmaya Nanda is working as an Assistant Professor in the Department of Fisheries Extension, Economics and Statistics, School of Fisheries, Centurion University of Technology and Management, Paralakhemundi Campus, Gajapati, Odisha. He is pursuing his PhD in Fisheries Extension from ICAR-Central Institute of Fisheries Education. He also has experience working on various departmental projects under […]