Strategic Management
Teacher
Parle Kalyan Chakravarthy
Category
Core Courses
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Course Name : Strategic Management (2-0-2)
Course Objective
The course focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and alliances, ventures, corporate governance and Cross-functional integration.
Course Outcomes
Co1: Critically analyse the internal and external environments in which businesses operate and assess their significance for strategic planning.
Co2: Build understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level.
Co3: Analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement
| Cos | Course Outcomes | Mapping Cos with POs (High-3, Medium-2, Low-1) |
| CO1 | Critically analyze the internal and external environments in which businesses operate and assess their significance for strategic planning. | PO8(3), PO1(2) |
| CO2 | Build understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level. | PO5(1), PO2(2) |
| CO3 | Analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement | PO4(1), PO1(2), PO8(2) |
Course Syllabus
Module-1:
STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES: Introducing Strategic Management, Leading Strategically Through Effective Vision
Module-2:
THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY: Examining the Internal Environment, Resources, Capabilities and Activities, Exploring the External Environment: Macro and Industry Dynamics
Module-3:
BUSINESS CORPORATE AND GLOBAL STRATEGIES: Creating Business Strategies, Crafting Business Strategies for Dynamic Contexts
Module-4:
STRATEGY VEHICLES FOR NEW DIRECTIONS: Understanding Alliances and cooperative Strategies, studying Mergers and Acquisitions
Module-5:
IMPLEMENTATION, NEW VENTURES AND GOVERNANCE IN DYNAMIC: Organizational Structure, Systems and Processes, Considering new Ventures and Corporate Renewal, Corporate Governance in 21st Century
Books Recommended:
- Strategic Management by Mason A. Carpenter, 2nd Edition, Pearson PUBLICATION, 2011, PP-445
- Strategic Management: A Practical Approach by Sanjay Mahapatra, 1st Edition, Pearson Publication, 2012, pp-266, 2012
- Concept in Strategic Management and Business Policy by Thomas L Wheelen, 12th Edition, Pearson Publication, 2004, pp-743
Session Plan
Session-2
Strategic Management Vision and Effectiveness
Session-3
Strategic Management Evolution and Application
Session-4
Vision & Mission of a Business
Session-8
Exploring the External Environment
Session-11
Corporate Strategies in Business
Session-12
Global Strategies in Business
Session-14
Alliance Strategies in Business
Our Main Teachers
Doctorate in Human Resource Management ( Stress Management ) / Associate NCC Officer , NCC Unit, Centurion University / School of Management / Paralakhemundi Campus / Odisha / India