Domain Track: Agri Business Management

Teacher

Prof J Anil Kumar

Category

Domain Courses

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Domain Track Title: Agri Business Management

Track Total Credits (T-P-P) 5-1-23 = 29


Course Divisions

CODE COURSE TITLE & CREDIT DISTRIBUTION SEMESTER
CUAB2320 Agri-Food Markets and Value Chain Analysis (1-0-2) FIFTH
CUAB2321 Agri Input Marketing (1-0-2) FIFTH
CUAB2326 Principles of Management and Agribusiness (1-1-0) FIFTH
CUAB2327 Agri Technology Management (1-0-1) FIFTH
CUAB2324 Agri Warehouse Management (0-0-2) SEVENTH
CUAB2323 Community Owned and Managed Agri Businesses (0-0-2) SEVENTH
CUAB2328 Market Survey and Price Analysis (0-0-2) SEVENTH
CUAB2329 E-commerce and Agribusiness (1-0-1) SEVENTH
CUAB2325 Sales and Distribution of Agri Food Products (0-0-11) SEVENTH

Domain Track Objectives

  • To support the learners with the requisite knowledge, skills and attitudes for managerial and entrepreneurial decision making and implementation in the unique context of agribusiness.
  • To help in grooming students to make a career in the agri- business industry.

Domain Track Learning Outcomes

  1. Understand the specifics of Agribusiness management
  2. Improve the decision-making abilities and capacity for critical thinking
  3. Demonstrate abilities of selling and promoting agriculture product/services.
  4. Develop collaborative and professional relationships with the stakeholders.
  5. Improve Oral and written communication
  6. Develop transferable skills for careers in Agribusiness

Domain Syllabus

Course-1: CUAB 2320- Agri Food Markets and Value Chain analysis (1-0-2)

Course Outcomes

# Course Outcome Program Outcome Mapped
CO1 Understand the agri-food industry PO1- Knowledge Enhancement
CO2 Analyze agri-food value chains PO7- Data Handling
CO3 Evaluate market and consumer trends PO2- Professional Enhancement
CO4 Assess market risks and opportunities PO9- Computational skills
CO5 Apply value chain analysis for market development PO4- Communication and Extension Skills

Syllabus

Agri food Markets-an Introduction, Agribusiness market dynamics – characteristics of  agri-food markets, role of external factors that play on agri-food markets,  key  elements of  supply and demand and understand the basic characteristics of supply  and demand curves.  Role for the consumer - Role the consumer plays in the food system. Characterizing the Agri-business Value Chain ( volatility, Complexity and scrutiny) . Factors affecting the Indian Agri food value chain, value chain model, Value chain design  Implications for Stakeholders (Input companies, farmers, traders, food  companies, retailers, Consumers)

Course-2: CUAB 2321- Agri Input Marketing (1-0-2)

Course Outcomes

# Course Outcome Program Outcome Mapped
CO1 Understand the agri-input industry PO1- Knowledge Enhancement
CO2 Analyse market trends and consumer behavior PO9- Computational skills
CO3 Develop effective marketing strategies for Agri inputs PO2- Professional Enhancement
CO4 Understand branding and product management PO4- Communication and Extension Skills
CO5 Explore regulatory and ethical considerations PO8- Ethics

Syllabus

Agricultural input marketing – meaning and importance; Agricultural Inputs and their types – farm and nonfarm, role of cooperative, public and private sectors in agri- input marketing. Importance of seed input; Types of seeds- hybrid, high yielding and  quality seeds; Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of National Seed Corporation and State Seed Corporation. Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels, problems in distribution; Role of IFFCO  and KRIBCO in fertilizer  marketing, Plant Protection    Chemicals- Production, export/import, consumption, marketing system – marketing channels,  Farm Machinery- Production, supply, demand, Marketing and distribution  channels of farm machines; Agro- industries Corporation and marketing of farm machines /implements/Equipments.

Course-3: CUAB 2326- Principles of Management and Agribusiness (1-1-0)

Course Outcomes

# Course Outcome Program Outcome Mapped
CO1 Apply management principles to agribusiness operations PO1- Knowledge Enhancement
CO2 Evaluate the economic factors impacting agribusiness PO7- Data Handling
CO3 Analyze and manage agribusiness resources PO3- Entrepreneurship Skills
PO9- Computational skills
CO4 Understand the environmental and sustainability considerations in agribusiness PO3- Entrepreneurship Skills
CO5 Develop effective communication and leadership skills in agribusiness PO4- Communication and Extension Skills
PO6- Educational Leadership

Syllabus

Scope and concepts of Agribusiness, Importance of Agribusiness in the Indian Economy, Distinctive features of the sector, Nature and components of Agribusiness Management, Characteristics of Management, Functions of management, Management skills, Elements of Management - Planning, Organizing, Directing, Controlling.

Course-4: CUAB 2327- Agri Technology Management (1-0-1)

Course Outcome

CO

Course Outcome

Mapping COS with POS (High-3; Medium-2; Low-1)
C01 Understand the role and significance of technology in modern agriculture. Identify and evaluate the different types of technologies used in agribusiness, including precision agriculture, robotics, remote sensing, data analytics, and biotechnology.  PO8(3)
C02  Identify emerging trends and future prospects for technology in agribusiness, such as artificial intelligence, blockchain, and Internet of Things (IoT) applications. PO9(2)
CO3 Aims to equip students with the knowledge and skills necessary to effectively manage and leverage technology in agribusiness operations.  PO8(2)
C04 It prepares students to be informed and strategic decision-makers in adopting and implementing agricultural technologies to enhance productivity, sustainability, and profitability in the industry  PO10(3

Syllabus

Challenges in the agriculture sector, Use cases of technology in agriculture, Agriculture 4.0, High-density farming, Technology for Integrated Pest and nutrient Management, IT in agriculture, Precision agriculture for small farmers, Indian Digital Ecosystem for Agriculture (IDEA), Adoption of technologies for sustainable farming systems.

Course-5: CUAB 2323- Community Owned and Managed Agri-Businesses (0-0-2)

Course Outcomes

# Course Outcome B.Sc. (Ag) Program Outcome Mapped
CO1 Understand the concept of community-owned and managed agribusinesses PO1- Knowledge Enhancement
CO2 Assess the viability of community-owned agribusiness models PO9- Computational skills
CO3 Develop community engagement and leadership skills PO6- Educational Leadership
CO4 Explore business planning and management for community-owned agribusinesses PO3- Entrepreneurship Skills
CO5 Understand the role of community development and sustainability PO4- Communication and Extension Skills

Syllabus

Introduction to FPO, Objective and activities. Cases of successful FPOs in India and abroad. FPO registration (as Cooperative society, as non profit society, as Trust and as a company). Business Planning for FPOs. Financial Management, Governance of FPOs, Policy level support to FPOs.

Course-6: CUAB 2324- Agri Warehouse Management (0-0-2)

Course Outcomes

# Course Outcome Program Outcome Mapped
CO1 Understand the principles of agri warehouse management PO1- Knowledge Enhancement
CO2 Apply best practices in agri warehouse operations PO8- Ethics
CO3 Implement quality control measures PO3- Entrepreneurship Skills
CO4 Optimize supply chain coordination PO5- Team Work
CO5 Ensure compliance with regulatory and safety standards PO8- Ethics

Syllabus

Agri Warehouse Functions, Agri warehousing operations, Agri Warehouse Inventory Management, Agri warehouse storage and material handling, Agri Warehouse Management Systems, Agri warehouse costing (Categories of warehouse costs, Managing labour expenses, The importance of slotting),  Agri warehouse manager Roles, Safety and Health in Agri warehouses

Course-7: CUAB 2328- Market Survey and Price Analysis (0-0-2)

Course Outcome

CO Course Outcome Mapping COS with POS (High-3; Medium-2; Low-1)
C01 Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations  PO6(3)
C02 Gain skills to analyse market information through market surveys and know the agricultural prices.   PO2(3)
CO3 In a team, work effectively to prepare a research report on Arrivals and Prices of Major farm products and Trends in Production.   PO4, PO5 (2,3)

Syllabus

Marketing research processes. Sources of Data. Conducting Interviews for market survey. Constructing Schedule/Questionnaire. Mechanics of Analysis and Interpretation of Data. Diagrammatic Representation of Research Results. Writing a Report on Market Survey Market information system and marketing research. List of agencies and publications for market information. Appendices used for Market Information Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture. Price Policy in India. Price determination in Agricultural Product. Different Prices in Agriculture. Procedure for determining MSP. Trends in MSP over a decade. Input factor prices in Agriculture. Study of Arrivals and Prices of Major farm products and Trends in Production.

Course-8: CUAB 2329- E-commerce and Agribusiness (1-0-1)

Course Outcome

 

CO

 

Course Outcome

Mapping COS with POS (High-3; Medium-2; Low-1)
 

C01

Understand the fundamentals of electronic commerce and its relevance to the agribusiness industry and
evaluate the potential benefits and challenges of implementing e-commerce strategies in the agribusiness sector.
PO2(2), PO9(2)
 

C02

Analyze the unique characteristics of the agribusiness value chain and how e-commerce can be integrated into different stages.  PO8(3)
CO3 Explore the use of digital technologies, such as mobile applications and online marketplaces, in agribusiness e-commerce.  PO9(3)

Syllabus

E-commerce overview: Introduction, features, importance to the economy, models of e-commerce, e-commerce status in India, key success factors, advantages, limitations, and challenges in e-commerce with special reference to India. Technology for e-commerce; internet trading, electronic data interchange, electronic payment system, adoption of e-commerce by employees, customers, channel partners, suppliers, service providers, and regulatory authority, Guidelines for effective implementation of e-commerce in India; Important decisions for e-commerce: designing website, designing web address, presence in search engines and directories, advertising the website, monitoring, and updating, Present practices of e-commerce in agribusiness: online transactions, marketing, delivery of information-intensive products online, building trust through branding, online promotion on the website; customer service, and value addition through e-CRM and e-SRM, Success stories of organizations involved in e-Agri business, case studies, and future vision of e-Agri business in India.

Session Plan for the Entire Domain

Course-1: Agri-Food Markets and Value Chain Analysis (1-0-2)

Session 1.1 

An Introduction to Agri-Food Markets

Agri Food Markets and Value Chains

Introduction to AVC

https://www.youtube.com/watch?v=a9LWp9y2fMw

Session 1.2

Agri Value Chain - Concepts, Definitions, and Characteristics

B10 - 2 Food systems and value chains_ definitions and characteristics _ Climate Smart Agriculture Sourcebook _ Food and Agriculture Organization of the United Nations

https://www.youtube.com/watch?v=zBtnKPEo1mM

Session 1.3

Characterizing Agri Business Value Chain

https://www.youtube.com/watch?v=DChZsUDZ-s4

https://www.youtube.com/watch?v=HiBRviA3lnI

Session 1.4

Value Chain Finance

Finance for trade and value chains in agri sector

https://www.youtube.com/watch?v=GAkDsGzpQII

Session 1.5

Key Elements of Supply and Demand in Value Chains

https://www.youtube.com/watch?v=2rWnmyTZQgs

Session 1.6

Indian Agri Food Value Chain - Characteristics and Challenges

Agricultural Value Chains in India Prospects and Challenges

https://www.youtube.com/watch?v=iVqixpFf7S4

Session 1.7

Value Chain Implications for Stakeholders

Agricultural-and-food-value-chain-v2-Stakeholders

https://www.youtube.com/watch?v=bezwefVzX5s

Session 1.8

Developing Sustainable Food Value Chains

Agri Food Markets towards Sustainability

Developing Sustainable Food Value Chains

https://www.youtube.com/watch?v=3jjkLotGceA

Session 1.9

Role of Consumers in Food Value Chain

Consumer Involvement in Food Production

Session 1.10

Trends in Agricultural Value Chains

Agricultural value chains - A game changer for small holders

Trends in Value Chains - ResponsAbility

Course-2: Agri Input Marketing (1-0-2)

Session 2.1

Agricultural input marketing – meaning and importance;

Session 2.2

Agricultural Inputs and their types – farm and non-farm,

Session 2.3

Role of cooperative, public and private sectors in agri- input marketing.

Session 2.4

Importance of seed input; Types of seeds- hybrid, high yielding and  quality seeds;

Session 2.5

Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds;

Session 2.6

Role of National Seed Corporation and State Seed Corporation.

Session 2.7

Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption,

Session 2.8

Prices and pricing policy; subsidy on fertilizers;

Session 2.9

Marketing system – marketing channels, problems in distribution;

Session 2.10

Role of IFFCO  and KRIBCO in fertilizer  marketing

Session 2.11

Plant Protection Chemicals- Production, export/import, consumption,

Session 2.12

Marketing system – marketing channels

Session 2.13

Farm Machinery- Production, supply, demand,

Session 2.14

Marketing and distribution  channels of farm machines;

Session 2.15

Agro- industries Corporation and marketing of farm machines /implements/Equipments.

Session 2.16

Visit to Seed Processing Unit

Session 2.17

Visit to a Fertilizer Shop

Session 2.18

Visit to a Seed Store

Session 2.19

Assignment of Project

Reference Books

  1. Agricultural Input and Marketing (2022); Sneha Kumari and K.K. Tripathy; Scientific Publishers.
  2. Agricultural Marketing in India (2021); SS Acharya & NL Agarwal; CBS Publishers & Distributors
  3. Agri-input Marketing in India (2014); Pingali Venugopal & Ram Koundinya; SAGE Response.
  4. Agricultural Inputs & Services in India (2014); D Amrutha; New Century Publications.

Reference Material

Agri-Input Marketing

Course-3: Principles of Management and Agribusiness (1-1-0)

THEORY

Session 3.1

Agri-business: Meaning, definition, history, and scope of agri-business (Input, Farm Product Sectors).

Session 3.2

Importance of agri-business in the Indian economy. Changing dimension of agricultural business

Session 3.3

Agri-business Management-distinctive features, nature, and components.

Session 3.4

Introduction to management-Management functions -Management Levels-Managerial Roles

Session 3.5

Management Skills-Definitions of management-Role of management

Session 3.6

Elements, Levels, Process & Functions of Management

Session 3.7

Functions of Management: 1. Planning: Definition importance, characteristics

Session 3.8

Steps in planning, Types of planning, Nature and importance of Planning

Session 3.9

Purpose of planning-Forms of planning- Limitations of Planning

Session 3.10

Organizing: Meaning- definition, importance

Session 3.11

Characteristics/ Nature of organization

Session 3.12

Principles & Process of organization

Session 3.13

Directing- definition, functions, techniques, and qualities of a good supervisor

Session 3.14

Controlling –Definition, Elements, Process of Control, Techniques/ Tools of Control

Session 3.15

Farm business analysis - Farm efficiency measures

Session 3.16

Farm financial & cash accounts, Net worth statements, and systems of bookkeeping.

PRACTICE

Session 3.16

Study of various business models in agri-business

Session 3.17

Study of farm records. Study of Systems of Bookkeeping

Session 3.18

Study of measures of farm income. Study of measures of farm efficiency

Session 3.19

Study of farm planning techniques & situations

Session 3.20

Study of farm budgeting techniques & types. Study of farm inventory

Session 3.21

Study of balance sheet and Profit-Loss Account

Session 3.22

Study of cost ratios, and capital ratios

Session 3.23

Financial Ratio Analysis

Reference Books

  1. Principle and Practice of Management (2022); R.C. Agarwal & Sanjay Gupta; SBPD Publications
  2. Principles of Management (2017); P.C. Tripathy & P.N. Reddy; McGraw Hill Education
  3. Principles and Practices of Management (2016); Vijay Kumar Kaul; S. Chand Publishing
  4. Fundamentals of Farm Business Management (2015); S.S. Johl & T.R. Kapoor; Kalyani Publishers

Reference Material

ABM_theory_notes

PoMA_1

PoMA_2

Course-4: Agri-Technology Management (1-0-1)

Session 4.1

Technology in Agriculture, Govt. initiatives for upliftment of technology for agriculture.

Agri - Technology Management 1

Session 4.2

Identification of Agri technology, technologies profiles, Policy perspectives.

AgriTech - USE CASES. pptx

Session 4.3

Hi- tech horticulture, high density planting in fruit crops

Hi-Tech Horticulture

Session 4.4

Protected Cultivation, Integrated Nutrient Management.

Protected Cultivation

Session 4.5

Precision farming, Value addition in agriculture.

Precision Farming

Session 4.7

Challenges in the Agriculture Sector.

Session 4.8

Agriculture 4.0, Disrupting technologies.

Agriculture 4.0

Session 4.9

Information Technology in Agriculture. Hi-tech Agriculture.

Information Technology in Agriculture

Session 4.10

Indian Digital Ecosystem for Agriculture (IDEA)

IDEA

IDEA Concept Paper_mod31052021_2

Session 4.11

Adoption of technologies for sustainable farming systems.

Technology for Sustainable agriculture

Session 4.12

Biotechnological applications in the dairy industry.

Session 4.13

Ultra High Temperature (UHT) pasteurization of milk.

Session 4.14

 Technology management for livestock products, value addition in eggs.

https://www.slideshare.net/jaisingh277/agricultural-technology-management-a-perspective

Reference Books

1. Hawthorne, Edward P., Management of Technology, McGraw Hill, London

2. Zhang, Qin (Edited),Precision Agriculture Technology for Crop Farming, CRC Press, Taylor and Francis Group

3. Chowdhury, Md. Abeed Hossain and Hassan, Mian  Sayeed(Edited),Handbook of Agriculture Technology, Bangladesh Agricultural Research Council, Dhaka.

4. Chavan, U.D. and Pawar, V.D., Post Harvest Management and Processing Technology: Cereals, Pulses, Oilseeds, Fruits and Vegetables, Daya Publishing House, New Delhi

5. Chavan, U.D. and Patil, J.V., Industrial Processing of Fruits and Vegetables, Daya Publishing House, New Delhi.

6. Arthey, D. and Ashurst, P.R(Edited).,Fruit Processing, Springer.

Course-5: Community Owned and Managed Agribusinesses (0-0-2)

Session 5.1

Concepts of FPO

FPO

Session 5.2

FPO Operational Manual

fpo manual

fpo manual-II

Session 5.3

Financial Indicators 26.08.2020

Session 5.4

Financial Statements - Dr. Arifa Sultana 26.08.2020

Session 5.5

House Keeping in FPOs

Session 5.6

FPG Operational Manual

Session 5.7

FPO New Policy Guidelines

Course-6: Agri Warehouse Management (0-0-2)

Session 6.1

Agri Warehouse Functions, Agri warehousing operations,

Session 6.2

Agri Warehouse Inventory Management, Agri warehouse storage and material
handling,

Session 6.3

Agri Warehouse Management Systems, Agri warehouse costing (Categories of
warehouse costs, Managing labour expenses, The importance of slotting)

Session 6.4

Agri warehouse manager Roles, Safety and Health in Agri warehouses

Session 6.5

Project

Project Report Format_Agri Warehouse Management

Reference Material

warehousing

Course-7: Market Survey and Price Analysis (0-0-2)

Session 7.1

Price determination in Agricultural Product. Different Prices in Agriculture.

Session 7.2

Price Policy in India, Procedure for determining MSP.

Session 7.3

Marketing research processes.

Session 7.4

Constructing Schedule/Questionnaire.

Session 7.5

Writing a Report on Market Survey Market information system and marketing research.

Course-8: E-Commerce and Agribusiness (1-0-1)

Session 8.1

E-commerce overview: Introduction, features, importance to the economy.

Session 8.2

e-commerce status in India, advantages, limitations, and challenges

Session 8.3

Technology for e-commerce; internet trading, electronic data interchange

Session 8.4

 Electronic payment system

Session 8.5

Adoption of e-commerce by employees, customers, channel partners, suppliers, service providers, and regulatory authority.

Session 8.6

Guidelines for effective implementation of e-commerce in India.

Session 8.7

Important decisions for e-commerce: designing website, designing web address

Session 8.8

presence in search engines and directories,

Session 8.9

Present practices of e-commerce in agribusiness: online transactions

Session 8.10

Present practices of e-commerce in agribusiness: building trust through branding

Session 8.11

Present practices of e-commerce in agribusiness: online promotion on the website, Customer service.

Session 8.12

Present practices of e-commerce in agribusiness: value addition through e-CRM and e-SRM.

Session 8.13

Success stories of organizations involved in e-Agri business.

Session 8.14

Case studies

Session 8.15

Future vision of e-Agri business in India.

ABM - I

ABM  II

ABM III

Reference Books

1. Baourakis, G. And Daian, G.E-Commerce in the Agri-Business Sector: Present Situation and Future Trends, Springer, New Delhi

2. Schmitz, Troy Gordon. E-Commerce in Agri Business, Florida Science Source Inc.

3. Whiteley, David. E-Commerce: Strategy, Technologies and Applications, Mc Graw Hill Publications, New Delhi

4. Joseph, P.T. and S.J.,E-Commerce :An Indian Perspective, Prentice Hall of India.

List of Projects/ papers/jobs/products to be done in domain:

Projects

  • Value chain analysis of the commodities/products - millets, wheat, maize, Jackfruit, peanut butter  - SWOT analysis, export market, identify challenges in the value chain, and provide alternative strategies.

 

  • Visit the warehouse - location, type of ownership, significant functions performed, challenges faced, client details, storage specifications, risk management, insurance policy, safety, and security arrangements.

 

  • Visit a nearby rural HAAT - prepare a questionnaire for the survey of the HAAT, location, layout of the HAAT, administrative structure, commodities/products sold, pricing and marketing of the products, and challenges faced by the sellers and customers.

 

  • Cost of production and marketing of the products - oyster mushroom, baked products, seed production of paddy and maize, supercritical extraction of cardamom, turmeric, and ginger.

 

  • Visit a nearby FPO (Farmer Producer Organization) - identify the activities performed by the FPO, management structure, and value chain of the products marketed by the FPO.

Our Main Teachers

Prof J Anil Kumar

Associate Dean & MBA (ABM) Coordinator
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Dr. Mehazabeen. A

Assistant Professor (ABM)
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Dr. Mehazabeen. A is currently working as Assistant Professor (ABM) at the School of Management, Paralakhemundi Campus.  

Dr. Kakani has a PhD in Food Science and Technology, an MS (Food Science and Technology) with emphasis on food microbiology, and MAB (Master in Agribusiness Management) from Texas A&M University, College Station, USA. She holds a bachelor’s degree in Agricultural Sciences from Acharya NG Ranga Agricultural University, Hyderabad. She specializes in the area of […]