Domain Track; Agri Business Management

Teacher

Prof Anil Kumar J

Category

Domain Courses

Course Attendees

Still no participant

Course Reviews

Still no reviews


Domain Track Title :Agri Business Management

Track Total Credits ( T-P-P) 5-1-23 = 29


Course Divisions

  • CUAB2320 Agri-Food Markets and Value Chain Analysis (1-0-2)
  • CUAB2321 Agri Input Marketing (1-0-2)
  • CUAB2323 Community Owned and Managed Agri Businesses (0-0-2)
  • CUAB2324 Agri Warehouse Management (0-0-2)
  • CUAB2325 Sales and Distribution of Agrifood Products (Internship at LMDC) (0-0-11)
  • CUAB2326 Principles of Management and Agribusiness (1-1-0)
  • CUAB2327 Agri Technology Management (1-0-1)
  • CUAB2328 Market Survey and Price Analysis (0-0-2)
  • CUAB2329 E-commerce and Agribusiness (1-0-1)

Domain Track Objectives

  • The domain aims to support the learners with the requisite knowledge, skills and attitudes for managerial and entrepreneurial decision making and implementation in the unique context of agribusiness
  • The course will help in grooming students to make a career in the agri- business industry.

Domain Track Learning Outcomes

  • Understand the specifics of Agribusiness management
  • Decision-making abilities
  • Capacity for critical thinking
  • Demonstrate selling and promotion of agriculture product/services
  • Ability to develop collaborative and professional relationships
  • Improve Oral and written communication
  • Prepare students for careers in Agribusiness

Domain Syllabus

 

Course-1:CUAB 2320 Agri Food Markets and Value Chain analysis (1-0-2)

Agri food Markets-an Introduction, Agribusiness market dynamics – characteristics of  agri-food markets, role of external factors that play on agri-food markets,  key  elements of  supply and demand and understand the basic characteristics of supply  and demand curves.  Role for the consumer - Role the consumer plays in the food system.Characterizing the Agri-business Value Chain ( volatality, Complexity and scrutiny) . Factors affecting the Indian Agri food value chain, value chain model, Value chain design  Implications for Stakeholders (Input companies, farmers, traders, food  companies, retailers, Consumers)

Course-2:CUAB 2321 Agri Input Marketing (1-0-2)

Agricultural input marketing – meaning and importance; Agricultural Inputs and their types – farm and nonfarm, role of cooperative, public and private sectors in agri- input marketing. Importance of seed input; Types of seeds- hybrid, high yielding and  quality seeds; Demand and supply of seeds; Seed marketing channels, pricing, export import of seeds; Role of National Seed Corporation and State Seed Corporation. Chemical Fertilizers- Production, export-import, supply of chemical fertilizers, Demand/consumption, Prices and pricing policy; subsidy on fertilizers; marketing system – marketing channels, problems in distribution; Role of IFFCO  and KRIBCO in fertilizer  marketing, Plant Protection    Chemicals- Production, export/import, consumption, marketing system – marketing channels,  Farm Machinery- Production, supply, demand, Marketing and distribution  channels of farm machines; Agro- industries Corporation and marketing of farm machines /implements/Equipments.

Course-3:CUAB 2323 Community Owned and Managed Agri-Businesses (0-0-2)

Introduction to FPO, Objective and activities. Cases of successful FPOs in India and abroad. FPO registration (as Cooperative society, as non profit society, as Trust and as a company). Business Planning for FPOs. Financial Management, Governance of FPOs, Policy level support to FPOs.

Course-4:CUAB 2324 Agri Warehouse Management (0-0-2)

Agri Warehouse Functions, Agri warehousing operations, Agri Warehouse Inventory Management, Agri warehouse storage and material handling, Agri Warehouse Management Systems, Agri warehouse costing (Categories of warehouse costs, Managing labour expenses, The importance of slotting),  Agri warehouse manager Roles, Safety and Health in Agri warehouses

Course-5:CUAB 2325 Sales and Distribution of Agrifood Products (0-0-11)

The student will undergo an Immersion with LMDC to gain hands on experience of sales and distribution for agri produces. The immersion will help in learning, Salesmanship Meaning, scope, importance and limitations; prospecting; process of selling; focus on customer satisfaction and building seller customer relationship, Sales Force Management, recruitment and selection; training, motivation, compensation; appraisal of performance and promotion; direction and control of sales force, Sales Territories and Quotas Establishing territories; assigning territories; reasons for selling and using quotas;types of quotas and quota selling procedures; administering the quota system Sales  Promotion Techniques: Consumer oriented techniques; salesman oriented techniques dealer oriented techniques, government department oriented techniques

Course-6:CUAB 2326 Principles of Management and Agribusiness (1-1-0)

Scope and concepts of Agribusiness, Importance of Agribusiness in the Indian Economy, Distinctive features of the sector, Nature and components of Agribusiness Management, Characteristics of Management, Functions of management, Management skills, Elements of Management - Planning, Organizing, Directing, Controlling

Course-:7CUAB 2327 Agri Technology Management (1-0-1)

Challenges in the agriculture sector, Use cases of technology in agriculture, Agriculture 4.0, High-density farming, Technology for Integrated Pest and nutrient Management, IT in agriculture, Precision agriculture for small farmers, Indian Digital Ecosystem for Agriculture (IDEA), Adoption of technologies for sustainable farming systems.

Course-8:CUAB 2328 Market Survey and Price Analysis (0-0-2)

Sources of data, Constructing questionnaire, Conducting the market survey, Analysis and interpretation of data, Representation of research results, Importance of prices in agriculture trends and fluctuations of prices in agriculture, Price policy in India, Price determination of agricultural product, Procedure for determining MSP,  Input factor prices in agriculture.

Course-9:CUAB 2329 E-commerce and Agribusiness (1-0-1)

E-commerce overview: Introduction, features, importance to the economy, models of e-commerce, e-commerce status in India, key success factors, advantages, limitations, and challenges in e-commerce with special reference to India. Technology for e-commerce; internet trading, electronic data interchange, electronic payment system, adoption of e-commerce by employees, customers, channel partners, suppliers, service providers, and regulatory authority, Guidelines for effective implementation of e-commerce in India; Important decisions for e-commerce: designing website, designing web address, presence in search engines and directories, advertising the website, monitoring, and updating, Present practices of e-commerce in agribusiness: online transactions, marketing, delivery of information-intensive products online, building trust through branding, online promotion on the website; customer service, and value addition through e-CRM and e-SRM, Success stories of organizations involved in e-Agri business, case studies, and future
vision of e-Agri business in India.

Session Plan for the Entire Domain

 

Course 1. Agri-Food Markets and Value Chain Analysis

Session 1.1 

An Introduction to Agri-Food Markets

Agri Food Markets and Value Chains

Introduction to AVC

https://www.youtube.com/watch?v=a9LWp9y2fMw

Session 1.2

Agri Value Chain - Concepts, Definitions, and Characteristics

B10 - 2 Food systems and value chains_ definitions and characteristics _ Climate Smart Agriculture Sourcebook _ Food and Agriculture Organization of the United Nations

https://www.youtube.com/watch?v=zBtnKPEo1mM

Session 1.3

Characterizing Agri Business Value Chain

https://www.youtube.com/watch?v=DChZsUDZ-s4

https://www.youtube.com/watch?v=HiBRviA3lnI

Session 1.4

Value Chain Finance

Finance for trade and value chains in agri sector

https://www.youtube.com/watch?v=GAkDsGzpQII

Session 1.5

Key Elements of Supply and Demand in Value Chains

https://www.youtube.com/watch?v=2rWnmyTZQgs

Session 1.6

Indian Agri Food Value Chain - Characteristics and Challenges

Agricultural Value Chains in India Prospects and Challenges

https://www.youtube.com/watch?v=iVqixpFf7S4

Session 1.7

Value Chain Implications for Stakeholders

Agricultural-and-food-value-chain-v2-Stakeholders

https://www.youtube.com/watch?v=bezwefVzX5s

Session 1.8

Developing Sustainable Food Value Chains

Agri Food Markets towards Sustainability

Developing Sustainable Food Value Chains

https://www.youtube.com/watch?v=3jjkLotGceA

Session 1.9

Role of Consumers in Food Value Chain

Consumer Involvement in Food Production

Session 1.10

Trends in Agricultural Value Chains

Agricultural value chains - A game changer for small holders

Trends in Value Chains - ResponsAbility

Course 2. Agri Input Marketing

Agri-Input Marketing

Course 3. Community Owned and Managed Agribusinesses

Session 3.1

Concepts of FPO

FPO

Session 3.2

FPO Operational Manual

fpo manual

fpo manual-II

Session 3.3

Financial Indicators 26.08.2020

Session 3.4

Financial Statements - Dr. Arifa Sultana 26.08.2020

Session 3.5

House Keeping in FPOs

Session 3.6

FPG Operational Manual

Session 3.7

FPO New Policy Guidelines

Course 4: Agri Warehouse Management

Session 4.1

Concepts of Warehousing

warehousing

Session 4.2

Project Report

Project Report Format_Agri Warehouse Management

Course 5: Sales and Distribution of Agrifood Products

Internship

Course 6: Principles of Management and Agribusiness

ABM_theory_notes

PoMA_1

PoMA_2

Course 7: Agri-Technology Management

Session 7.1

Technology in Agriculture

Agri - Technology Management 1

Session 7.2

AgriTech - USE CASES. pptx

Session 7.3

Hi-Tech Horticulture

Session 7.4

Protected Cultivation

Session 7.5

Precision Farming

Session 7.6

Agriculture 4.0

Session 7.7

Information Technology in Agriculture

Session 7.8

Digital Ecosystem in India

IDEA

IDEA Concept Paper_mod31052021_2

Session 7.9

Technology for Sustainable agriculture

List of Projects/ papers/jobs/products to be done in domain:

Projects

  • Value chain analysis of the commodities/products - millets, wheat, maize, Jackfruit, peanut butter  - SWOT analysis, export market, identify challenges in the value chain, and provide alternative strategies.

 

  • Visit the warehouse - location, type of ownership, significant functions performed, challenges faced, client details, storage specifications, risk management, insurance policy, safety, and security arrangements.

 

  • Visit a nearby rural HAAT - prepare a questionnaire for the survey of the HAAT, location, layout of the HAAT, administrative structure, commodities/products sold, pricing and marketing of the products, and challenges faced by the sellers and customers.

 

  • Cost of production and marketing of the products - oyster mushroom, baked products, seed production of paddy and maize, supercritical extraction of cardamom, turmeric, and ginger.

 

  • Visit a nearby FPO (Farmer Producer Organization) - identify the activities performed by the FPO, management structure, and value chain of the products marketed by the FPO.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Our Main Teachers

Prof Anil Kumar J

Professor & PGP Coordinator
VIEW PROFILE