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At the end of this course, students will:
Understanding Agricultural Marketing System – Perception of stakeholders, Agriculture – Marketing Linkages, Approaches of analysing Agricultural Markets, Food Consumption and Marketing,
Agriculture input marketing and agriculture output marketing: Comparison, strategies pertaining to product, price, place and promotion. Institutions: NAFED, FCI, Warehouse corporations, FSSAI, STC, Contract farming.
Value chain management, agribusiness, agricultural cooperative, production costs, supply chain,coordination. Channel Players in Agri Market, Marketing Information System in agri-markets, Agricultural Produce Price Analysis, Competition in Food Markets, Costs in Agricultural Markets,
Farmers Producer Organisation (FPO), Government Interventions in Agricultural market, Models of agriculture marketing, Issues and potential of agriculture marketing in post-COVID 19days.
Overview of Agriculture-1 (PPT)
Introduction of Agriultural Marketing (YouTube)
IFFCO Kisan Agriculture App Evolution to Data Driven Services in Agriculture.
Agri-Input Marketing (PPT)
Output and Food Marketing (PPT)
Marketing Efficiency (PPT)
Marketing Efficiency, Producer and consumer surplus (YouTube)
STCI_Corporate Presentation (PPT)
Channel player in agri Market. (PPT)
Agriculture Value Chain as an Alternative to Increase Better Income’s Distribution.
Visit to NSDC production unit and collecting date regarding marketing cost, margins and price spread and presentation or report in the class
Proficiency in formulating, developing and implementing programs/ projects strategies; targeting challenging assignments in Corporate Social Responsibilities/ Project & Program Management/ General Administration.