Market Survey and Price Analysis

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Dr. Mehazabeen. A

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Course Name: Market Survey and Price Analysis

Code (Credit): CUAB2328 (0-0-2)

Course Objective

The course focuses on delivering the perspective to understand the application of the market research process in framing effective marketing surveys. It aims at imparting knowledge of agricultural prices

 

CO

 

Course Outcome

Mapping COS with POS (High-3; Medium-2; Low-1)

C01

Use appropriate research approaches including sampling, data collection and questionnaire design for specific marketing situations  PO6(3)

C02

Gain skills to analyse market information through market surveys and know the agricultural prices.   PO2(3)

CO3

In a team, work effectively to prepare a research report on Arrivals and Prices of Major farm products and Trends in Production.   PO4, PO5 (2,3)

Course Syllabus

Marketing research processes. Sources of Data. Conducting Interviews for market survey. Constructing Schedule/Questionnaire. Mechanics of Analysis and Interpretation of Data. Diagrammatic Representation of Research Results. Writing a Report on Market Survey Market information system and marketing research. List of agencies and publications for market information. Appendices used for Market Information Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture. Price Policy in India. Price determination in Agricultural Product. Different Prices in Agriculture. Procedure for determining MSP. Trends in MSP over a decade. Input factor prices in Agriculture. Study of Arrivals and Prices of Major farm products and Trends in Production.

Session Plan

Session - VII

Writing a Report on Market Survey Market information system and marketing research.

https://databox.com/marketing-research-report

https://www.businessplannigeria.com.ng/marketing-information-system-mkis-marketing-research/

Session - VIII

List of agencies and publications for market information.

https://www.meity.gov.in/content/market-research-agencies

Session - IX

Appendices used for Market Information.

https://library.sacredheart.edu/c.php?g=29803&p=185936

Session - X

Importance of Prices in Agriculture Trends and fluctuation of prices in agriculture

http://www.agritech.tnau.ac.in/ta/amis_ta/pdf/rs/Manual_Agricultural_Prices_Marketing.pdf                                                                                                      

https://www.insightsonindia.com/wp-content/uploads/2013/08/agricultural-prices-and-markets-state-of-india-agriculture-report.pdf

https://www.economicshelp.org/blog/23840/economics/what-causes-price-fluctuations-in-agricultural-markets/

Session - XVI

Study of Arrivals and Prices of Major farm products and Trends in Production.

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Dr. Mehazabeen. A

Assistant Professor (ABM)
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Dr. Mehazabeen. A is currently working as Assistant Professor (ABM) at the School of Management, Paralakhemundi Campus.