Fisheries Cooperative and Marketing

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Fisheries Cooperative and Marketing

Fisheries Cooperative and Marketing

Teacher

Mr. Chandan Haldar

Category

Core Courses

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Course Name : Fisheries Cooperative and Marketing

Code(Credit) :FSEE 3104 (1-1-0)

Course Objectives

  • To develop knowledge and skills on Fisheries Cooperative and Marketing.
  • To develop the capacity for formulating fishery promotion policies

Learning Outcomes

  • Knowledge to analyze fish farmer issues and causes of their fisheries promotion planning and their development of fisheries cooperatives.
  • Acquire basic knowledge necessary to make fisheries promotion plans and to guide fisheries cooperatives in a responsible manner .
  • Develop skills and methods which are necessary to guide fisheries cooperatives in a responsible manner.
  • Make the feasible Action Plan by utilizing the knowledge, skills, and methods acquired through the training course.

Course Syllabus

  • Theory
    Principles and objectives of co-operation, co-operative movement in fisheries in India, structure, functions, status and problems of fisheries co-operatives management in relation to resources, production and marketing. Role of credit for fisheries development, credit requirements of fishers, source and type of credit/finance, micro-credit, indigenous and institutional finance, structure of institutional finance in fisheries; returns, risk bearing ability and recovery in fisheries sector; role of NABARD in fisheries development; role of insurance in fish and shrimp farming and industry. Basic accounting procedures, profit and loss account. Introduction to marketing management; core marketing concepts: market structure, functions and types, marketing channels and supply chain, marketing margins, marketing environment, marketing strategies, product development and product mix, consumer behavior and marketing research. Fish markets and marketing in India, demand and supply of fish, market structure and price formation in marine and inland fish markets; cold storage and other marketing infrastructure in India; export markets and marketing of fish and fishery products; Trade liberalization and fisheries markets. Integrated marketing approach in fisheries. Sea food export case study on product and market diversification- export and import policies (fisheries). New product development and market segmentation. Export and import policies relevant to fisheries sector. Fisheries organizations: NCDC,FISHCOFED,NFDB,MPEDA
  • Practicals
  • Developing questionnaire and conducting market surveys, analysis of primary and secondary market data. Exercises on equilibrium price for fish and fishery products; estimation of demand and supply using simple regression.Analysis of credit schemes of banks and the government. Case studies of cooperatives. Visit to co-operative societies, commercial banks and fish markets and organizations dealing with marketing of fish and fishery products. Pattern and Performance of India's Seafood Exports; Case studies on product and market diversification. Case studies on competitiveness of Indian fish and fish products.
  • Reference Book
  • Fishing Industry and Fishery Cooperatives-Daman Prakash
  • The Organisation of Fishermen's Co-operatives-Margaret Digby

Session Plan

Session 1

Co-operation
 Meaning and definition of co-operation
 Principles of co-operation
 Objectives of co-operation
 Co-operative movement in India
 Important segments of Indian cooperatives

PPT1intro

https://www.youtube.com/watch?v=pqIwnIa0wH0

Session 2

 Marine and inland fishery cooperatives
 Fishery cooperatives in India
 Organizational structure of co-operative societies
 Functions, status and problems of fisheries co-operative
 Role and functions of FISHCOPFED, NCDC and FISHFED
 Management in relation to resources and production
 Role of co-operatives in fish marketing

PPT2 Fisheries cooperative societies

PPT3 Cooperative movement in fisheries in India

Session 3

  • Practical:
  • Developing a questionnaire for fish market surveys
    Data collection from the fish markets
    Analysis of primary and secondary data relating to fish markets

Session 4

Role of credit for fisheries development
 Credit requirement of fishers
 Types of capital
 Investment capital
 Gross working capital and net working capital
 Broad classification of sources of finance
 Micro-credit

PPT4 credit

https://www.youtube.com/watch?v=1c8f1JnWauI

Session 5

 History and functions of NABARD
 Interest rate and beneficiaries
 NABARDs collaboration with other agencies
 Area of financing in fisheries sector, Role of insurance in fish and shrimp farming and industry

http://ecoursesonline.iasri.res.in/mod/page/view.php?id=46220

PPT6 NABARD

Session 6

Basic accounting procedures
 The income statement/profit and loss account,
 The balance sheet
 The cash flow statement
 Ratio analysis
 Types or classification of ratios

https://www.youtube.com/watch?v=x4UJVfnCBms

PPT8 Balance sheet

Session 7

  • Practical:
  • Exercise on equilibrium price for fish and fishery products
  • Estimation of demand using simple regression
  • Estimation of supply using simple regression

Session 8

Introduction to marketing management
 Core concepts of marketing
 Definition of need, wants and demands
 Approaches to marketing
 Marketing and marketers

https://www.youtube.com/watch?v=TL0K0AhI7kE

Session 9

Marketing channels and supply chain
 Importance of marketing channels
 Definition of market intermediaries
 Role of market intermediaries
 Marketing channels for small-scale fisheries products
 Definition of marketing margins, marketing cost and price spread

https://www.slideshare.net/TheSupplychainniche/marketing-channels-and-supply-chain-management-4266227

Session 10

  • Practical:
  • Exercise on equilibrium price for fish and fishery products
  • Estimation of demand using simple regression
  • Estimation of supply using simple regression

Session 11

Marketing Environment-Consumer Behaviour
 Marketing environment
 Marketing strategies
 Types of marketing strategy
 General marketing strategies

 Decision area strategies
 factors influence on consumer behavior
 Types of buying behaviour

https://www.slideshare.net/SwatiSood4/consumer-behaviour-16366816

Session 12

Fish markets and marketing in India, demand and supply of fish,
Price formation in marine and inland fish markets
 Types of markets, Domestic fish marketing in India
 Marketing of fish and fishery products
 Constraints in fish marketing

https://www.slideshare.net/DevikaAntharjanam/marketing-of-fish-in-india-demand

Session 13

Session 14

Export markets and marketing of fish and fishery product
 Export markets
 Concept of export marketing
 Growth of exports of marine products from India
 Problems of marine export markets

http://www.fao.org/3/a-i0230e.pdf

Session 15

Trade liberalization and fisheries markets, Export and import policies relevant
to fisheries sector
 Subsidies in Indian fisheries
 Seafood legislation
 Integrated marketing approach in fisheries

weet/exports-of-marine-products

Session 16

Session 17

 Promotional measures of Exim policy 2004-2009
 Seafood export
 Duty exemption/remission schemes of Exim policy
 Promotional measures

https://www.slideshare.net/vigness

weet/exports-of-marine-products

Case Studies

Case Studies

Our Main Teachers

    Mr. Chandan Haldar is working as Assistant Professor in the School of Fisheries, Centurion University of Technology and Management, Paralakhemundi Campus, Odisha. He has completed his M.F.Sc from ICAR-Central Institute of Fisheries Education, Mumbai, Maharashtra India and his Ph. D. thesis topic is “Identification of Growth Associated SNPs in Clarias magur (Hamilton, 1822) […]