Strategic Management

Teacher

Parle Kalyan Chakravarthy

Category

Core Courses

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Course Name : Strategic Management (2-0-2)

Course Code: CUTM1929

Course Objective

The course focuses on the concept of strategy formulation and implementation by exploring the functions and nature of general management. The course serves as an opportunity to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and alliances, ventures, corporate governance and Cross-functional integration.

Course Outcomes

Co1: Critically analyse the internal and external environments in which businesses operate and assess their significance for strategic planning.

Co2: Build understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level.

Co3: Analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement

Cos Course Outcomes Mapping Cos with POs (High-3, Medium-2, Low-1)
CO1 Critically analyze the internal and external environments in which businesses operate and assess their significance for strategic planning. PO8(3), PO1(2)
CO2 Build understanding of the nature and dynamics of strategy formulation and implementation processes at corporate and business level. PO5(1), PO2(2)
CO3 Analyze the competitive situation and strategic dilemma in dealing with dynamic global business environment in terms of rapidly changing market trends and technological advancement PO4(1), PO1(2), PO8(2)

Course Syllabus

Module-1:

STRATEGY AND STRATEGIC LEADERSHIP IN DYNAMIC TIMES: Introducing Strategic Management, Leading Strategically Through Effective Vision

Module-2:

THE INTERNAL AND EXTERNAL ENVIRONMENT OF STRATEGY: Examining the Internal Environment, Resources, Capabilities and Activities, Exploring the External Environment: Macro and Industry Dynamics

Module-3:

BUSINESS CORPORATE AND GLOBAL STRATEGIES: Creating Business Strategies, Crafting Business Strategies for Dynamic Contexts

Module-4:

STRATEGY VEHICLES FOR NEW DIRECTIONS: Understanding Alliances and cooperative Strategies, studying Mergers and Acquisitions

Module-5:

IMPLEMENTATION, NEW VENTURES AND GOVERNANCE IN DYNAMIC: Organizational Structure, Systems and Processes, Considering new Ventures and Corporate Renewal, Corporate Governance in 21st Century

Books Recommended:

 

  1. Strategic Management by Mason A. Carpenter, 2nd Edition, Pearson PUBLICATION, 2011, PP-445
  2. Strategic Management: A Practical Approach by Sanjay Mahapatra, 1st Edition, Pearson Publication, 2012, pp-266, 2012
  3. Concept in Strategic Management and Business Policy by Thomas L Wheelen, 12th Edition, Pearson Publication, 2004, pp-743

Session Plan

Session-2

Strategic Management Vision and Effectiveness

Model

https://www.youtube.com/watch?v=qv5xN_YMQs8

Session-3

Strategic Management Evolution and Application

SM Evolution

https://www.youtube.com/watch?v=Y4ihEC6ODdE

Session-4

Vision & Mission of a Business

vision & mission

https://www.youtube.com/watch?v=55hMqIQE5tU

Session-5

Internal & External Environment

SWOT

https://www.youtube.com/watch?v=B6KCK7xoVBQ&t=88s

Session-6

Internal & External Environment Resources

Internal-and-External-Environment

https://www.youtube.com/watch?v=kqHYEJs02yY

Session-7

Environmental Capabilities & activities

https://www.youtube.com/watch?v=oHbTgSqGo5c

Session-8

Exploring the External Environment

businessenvironment-PPT

https://www.youtube.com/watch?v=FySlTBIkGdg

Session-10

Industry Dynamics in Business

https://www.youtube.com/watch?v=smbR7Zcjjxw

Session-11

Corporate Strategies in Business

Types of Strategies

https://www.youtube.com/watch?v=Fjo1TPe5isw

Session-12

Global Strategies in Business

Global Strategies

https://www.youtube.com/watch?v=VqeknTYODeA

Session-13

Crafting  Business Strategies

https://www.youtube.com/watch?v=QXzIxnIPRMw

Session-14

Alliance Strategies in Business

Strategic Alliances

https://www.youtube.com/watch?v=ol8BRnOFBBM

Session-15

Cooperative Strategies in Business

https://www.youtube.com/watch?v=NA2l5M_0o-g

Session-18

Organizational Structure and Processes

https://www.youtube.com/watch?v=RcGCFX95ejE

Session-20

Corporate Governance

https://www.youtube.com/watch?v=r9ylcVczEVA

Our Main Teachers

Doctorate in Human Resource Management ( Stress Management ) / Associate NCC Officer , NCC Unit, Centurion University / School of Management / Paralakhemundi Campus / Odisha / India