This course provides students with insights into how profitable brand strategies can be created and the implications for brand management professionals. Additionally, the focus of this course is on understanding current theoretical and methodological approaches to various aspects of consumer behavior, as well as advancing this knowledge by developing testable hypotheses and theoretical perspectives that build on the current knowledge base.
The principles of marketing are relevant and apply to digital medium as to any other: marketers need to base their digital marketing strategies on sound fundamentals of intelligent Segmentation, Targeting and Positioning of customers. It is essential for marketing communications of every organization.
After completion of this course, the students should be able to: Plan and implement an effective sales strategy for their organizations Develop, handle and grow key accounts Manage and enhance the sales force productivity and performance Apply specialized knowledge of distribution management to get the desired results from the channel participants Review the functions of […]
